The One Show is where the world's best ideas rise to the top. For over 50 years, the Pencil has stood as one of the most respected honors in advertising, design, and beyond. And at the pinnacle: the Crystal Pencil, awarded only to Best of Discipline winners—peer-to-peer recognition from a jury of over 300 global creative leaders.

Winning here is hard. That's why it matters. The One Show represents integrity, bold thinking, and the highest level of creative excellence across the industry.

With disciplines spanning the full spectrum of creativity—from timeless formats like Print and Film to cutting-edge categories in Gaming, Creative Use of AI, and the brand-new Creator Content discipline—The One Show continues to evolve alongside the work it honors.

Winners are celebrated on May 15, 2026, during Creative Week in New York City—a week-long global festival from The One Club for Creativity, the world’s foremost nonprofit supporting and celebrating the creative community.

This is your moment. Explore the categories. Enter your boldest work. Claim your place among the world’s best.

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Explore the latest categories shaping the future of advertising and design.

Creative Use of AI
Creator Content
Creative Marketer
Design & Branding
Design in Advertising

Integrity has always been the foundation of The One Show. For over 50 years, we have upheld the principle that true creative excellence must also be authentic, fair, and transparent. In 2026, we renew that commitment with even stronger standards that protect the legacy of the Pencil and the trust of the global creative community. Read more