The One Show

CATEGORIES / FEES / REQUIREMENTS

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Brand-Side / In-House
Brand-Side Initiated & Originated Projects

BS_01: Brand-Side Initiated & Originated Projects
Early Deadline Fee: $575.00

A single (1) or series (2-10) of brand ideas concepted, created, and executed by a brand-side agency. The idea needs to have been driven from the brand-side creative team.
NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.
NOTE: Video work should be entered into BS_02 or BS_03: Video Content.
Enter this Category
Brand-Side / In-House
Video Content

BS_02: Video Content - Single
Early Deadline Fee: $575.00

A single (1) video focused on a key product or service.
Enter this Category

BS_03: Video Content - Series
Early Deadline Fee: $725.00

A series (2-5) of related content videos focused around a key product or service where each piece can stand on its own, but is made stronger by being part of the series.
Enter this Category
Brand-Side / In-House
Brand-Side / External Agency Collaboration

BS_04: Brand-Side / External Agency Collaboration
Early Deadline Fee: $575.00

A single (1) or series (2-10) of work created in collaboration by a brand-side and external agency.
NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.
Enter this Category
Brand-Side / In-House
Campaigns for Good

BS_05: Campaigns for Good
Early Deadline Fee: $575.00

A single (1) or series (2-10) of brand ideas that creates a significant, positive change by addressing a pressing social, environmental, or cultural challenge and benefits a larger purpose than the brand.
Enter this Category
Brand-Side / In-House
Brand Partnerships

BS_06: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Brand-Side / In-House
Brand Building

BS_07: Brand-Building - Brand Personality
Early Deadline Fee: $575.00

A system (2-10) of touchpoints that establish a consistent, comprehensive, and impactful experience of the brand's personality across business units, consumer groups, and channels.
Enter this Category

BS_08: Brand-Building - Internal Creative Strategy
Early Deadline Fee: $575.00

A single (1) or series (2-10) of communications used to transform internal brand cultures to position creativity as a core strategic value.
Enter this Category

BS_09: Brand-Building - Intra-preneurship
Early Deadline Fee: $575.00

A single (1) or series (2-10) of entrepreneurial ideas within a brand-side agency, creating or redefining brand products and creating new streams of revenue.
Enter this Category
Brand-Side / In-House
Customer Experience (CX)

BS_10: Customer Experience (CX)
Early Deadline Fee: $575.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Brand-Side / In-House
Brand Franchise Creation

BS_11: Brand Franchise Creation
Early Deadline Fee: $575.00

A multi-year program originated by a brand's internal creative team which demonstrates ongoing brand-building and business growth.
NOTE: Entries should focus on the most recent three (3) years of the franchise program.
Enter this Category
Brand-Side / In-House
Innovation & Transformation

BS_12: Innovation in Brand-Side
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

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