Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.

NOTE: Brand-Side work can also be entered into other One Show disciplines.

View 2025 winners



ELIGIBILITY
Project must have launched between January 1, 2025 – February 20, 2026.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Brand-Side / In-House
Brand Identity

BS_01
Brand Identity
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
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Brand-Side / In-House
Products

BS_02
Products
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercially available physical and/or digital products created by a brand-side or internal creative team.
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Brand-Side / In-House
Product Packaging

BS_03
Product Packaging
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of packaging created by a brand-side or internal creative team for a commercially available product or line of products.
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Brand-Side / In-House
Promotional Items

BS_04
Promotional Items
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of physical items created by a brand-side or internal creative team. Includes giveaways, swag, or other non-commercially available products.
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Brand-Side / In-House
Print

BS_05
Print
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of traditional print advertising created by a brand-side or internal creative team. Includes newspaper and magazine advertisements.
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Brand-Side / In-House
Out of Home

BS_06
Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of out-of-home advertising created by a brand-side or internal creative team. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
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Brand-Side / In-House
Branded Content

BS_07
Branded Content
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
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Brand-Side / In-House
Experiential / Immersive / Events

BS_08
Experiential / Immersive / Events
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.
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Brand-Side / In-House
Community Engagement

BS_09
Community Engagement
Super Early Deadline Fee: $550.00

Recognizes work created by an in-house brand team that actively involves and engages its community. Entries should show how the brand fosters participation, collaboration, or co-creation that strengthens audience connection and loyalty.
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Brand-Side / In-House
Customer Experience (CX)

BS_10
Customer Experience (CX)
Super Early Deadline Fee: $550.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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Brand-Side / In-House
Creative Use of Data

BS_11
Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
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Brand-Side / In-House
Direct Marketing

BS_12
Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of targeted physical or digital communications created by a brand-side or internal creative team. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories BS_07: Branded Content and BS_13: Film & Video.
NOTE: Entries must define the target audience of the project.
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Brand-Side / In-House
Film & Video

BS_13
Film & Video
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created by a brand-side or internal creative team.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
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Brand-Side / In-House
Online & Mobile

BS_14
Online & Mobile
Super Early Deadline Fee: $550.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications created by a brand-side or internal creative team as a tool for engagement with the brand.
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Brand-Side / In-House
Social Media

BS_15
Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of work created by a brand-side or internal creative team that leverages the power of social platforms to communicate the brand's message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
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Brand-Side / In-House
Public Relations

BS_16
Public Relations
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics created by a brand-side or internal creative team.
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Brand-Side / In-House
Radio & Audio

BS_17
Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising created by a brand-side or internal creative team.
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Brand-Side / In-House
Internal Communications

BS_18
Internal Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2–10) of internal communications created by a brand to inform, engage, or inspire its employees.
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Brand-Side / In-House
Integrated / Omnichannel Campaign

BS_19
Integrated / Omnichannel Campaign
Super Early Deadline Fee: $750.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Brand-Side / In-House
Brand-Side / External Agency Collaboration

BS_20
Brand-Side / External Agency Collaboration
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of work created in collaboration by a brand-side and external agency.
NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.
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Brand-Side / In-House
Brand Universe and Franchise

BS_21
Brand Universe and Franchise
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work created by an in-house brand team that extends the brand into an ongoing world beyond its core offering. This can include recurring formats, programs, experiences, or characters that build a self-sustaining franchise and deepen audience connection.
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Brand-Side / In-House
B2B Communications

BS_22
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Brand-Side / In-House categories.
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Brand-Side / In-House
Campaigns for Good

BS_23
Campaigns for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Brand-Side / In-House
Brand Partnerships

BS_24
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Brand-Side / In-House
Craft

BS_25
Craft - Storytelling
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded entertainment judged on the strength and execution of its narrative craft.
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BS_26
Craft - Use of Humor
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that leverage humor as a creative tool.
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BS_27
Craft - Use of Drama
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that leverage drama as a creative tool.
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BS_28
Craft - Art Direction
Super Early Deadline Fee: $550.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created by a brand-side or internal creative team.
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BS_29
Craft - Writing
Super Early Deadline Fee: $550.00

Writing in a single (1) or series (2-5) of work created by a brand-side or internal creative team.
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BS_30
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of work created by a brand-side or internal creative team. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Brand-Side / In-House
Innovation

BS_31
Innovation - New Ideas in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_32: Execution or BS_33: Use of Media.
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BS_32
Innovation - Execution in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_31: New Ideas or BS_33: Use of Media.
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BS_33
Innovation - Use of Media in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_31: New Ideas or BS_32: Execution.
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