Categories

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.

Information

Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

Entry Title: Provide the name of the project, or the campaign name.
NOTE: Do not put the category into the Entry Title.
Client / Brand: Who is the client on the project and/or what brand is it promoting?
Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
Launch Date: The month and year in which the work first ran, aired, was published, etc.
Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
Creative Idea: A summary of the creative idea behind the work. (max 300 words)
Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
Translation to English: Required for all entries which are not originally in English.
NOTE: Video entries should include subtitles when possible.

Media

Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES

ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL

Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.

Credits

A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:

Company Name
Company City
Company Type is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:

First Name
Last Name
Title is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.
Company / Company City is the company that this individual is associated with (optional)

BS_01
Brand Identity
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

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BS_02
Products
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercially available physical and/or digital products created by a brand-side or internal creative team.

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BS_03
Product Packaging
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of packaging created by a brand-side or internal creative team for a commercially available product or line of products.

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BS_04
Promotional Items
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of physical items created by a brand-side or internal creative team. Includes giveaways, swag, or other non-commercially available products.

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BS_05
Print
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of traditional print advertising created by a brand-side or internal creative team. Includes newspaper and magazine advertisements.

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BS_06
Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of out-of-home advertising created by a brand-side or internal creative team. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.

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BS_07
Branded Content
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.

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BS_08
Experiential / Immersive / Events
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.

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BS_09
Community Engagement
Advance Deadline Fee: $650.00

Recognizes work created by an in-house brand team that actively involves and engages its community. Entries should show how the brand fosters participation, collaboration, or co-creation that strengthens audience connection and loyalty.

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BS_10
Brand Experience & Customer Journey
Advance Deadline Fee: $650.00

A system (2-10) of touchpoints that improve or transform the experience of interacting with a brand as a customer. Touchpoints may include digital platforms, physical environments, commerce, service, communications and other interactions before, during or after purchase.

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BS_11
Creative Use of Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.

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BS_12
Direct Marketing
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of targeted physical or digital communications created by a brand-side or internal creative team. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories BS_07: Branded Content and BS_13: Film & Video.
NOTE: Entries must define the target audience of the project.

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BS_13
Film & Video
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created by a brand-side or internal creative team.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.

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BS_14
Digital Experiences
Advance Deadline Fee: $650.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications created by a brand-side or internal creative team as a tool for engagement with the brand.

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BS_16
Public Relations
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics created by a brand-side or internal creative team.

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BS_17
Radio & Audio
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of radio and audio advertising created by a brand-side or internal creative team.

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BS_18
Internal Communications
Advance Deadline Fee: $650.00

A single (1) or series (2–10) of internal communications created by a brand to inform, engage, or inspire its employees.

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BS_19
Integrated / Omnichannel Campaign
Advance Deadline Fee: $875.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.

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BS_20
Brand-Side / External Agency Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of work created in collaboration by a brand-side and external agency.
NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.

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BS_21
Brand Intellectual Property
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of work creating, developing or expanding distinctive brand-owned intellectual property. This may include original or existing characters, formats, platforms, programs, experiences, entertainment properties or other ownable creative ideas. Entries should demonstrate how the work establishes, evolves or extends the IP beyond a single execution, creating new opportunities for audience connection and continued creative development.

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BS_22
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Brand-Side / In-House categories.

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BS_23
Campaigns for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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BS_24
Brand Partnerships
Advance Deadline Fee: $650.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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BS_25
Craft - Storytelling
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded entertainment judged on the strength and execution of its narrative craft.

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BS_26
Craft - Use of Humor
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded content that leverage humor as a creative tool.

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BS_27
Craft - Use of Drama
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded content that leverage drama as a creative tool.

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BS_28
Craft - Art Direction
Advance Deadline Fee: $650.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created by a brand-side or internal creative team.

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BS_29
Craft - Writing
Advance Deadline Fee: $650.00

Writing in a single (1) or series (2-5) of work created by a brand-side or internal creative team.

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BS_30
Craft - Use of Technology
Advance Deadline Fee: $650.00

Specialized digital technologies applied to a single (1) or series (2-5) of work created by a brand-side or internal creative team. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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BS_31
Innovation - New Ideas in Brand-Side / In-House
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_32: Execution or BS_33: Use of Media.

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BS_32
Innovation - Execution in Brand-Side / In-House
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_31: New Ideas or BS_33: Use of Media.

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BS_33
Innovation - Use of Media in Brand-Side / In-House
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_31: New Ideas or BS_32: Execution.

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