The One Show

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Brand-Side / In-House
Brand Identity

BS_01: Brand Identity
Final Deadline Fee: $900.00

A single (1) or series (2-10) of elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
Enter this Category
Brand-Side / In-House
Products

BS_02: Products
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercially available physical and/or digital products created by a brand-side or internal creative team.
Enter this Category
Brand-Side / In-House
Product Packaging

BS_03: Product Packaging
Final Deadline Fee: $900.00

A single (1) or series (2-10) of packaging created by a brand-side or internal creative team for a commercially available product or line of products.
Enter this Category
Brand-Side / In-House
Promotional Items

BS_04: Promotional Items
Final Deadline Fee: $900.00

A single (1) or series (2-10) of physical items created by a brand-side or internal creative team. Includes giveaways, swag, or other non-commercially available products.
Enter this Category
Brand-Side / In-House
Print

BS_05: Print
Final Deadline Fee: $900.00

A single (1) or series (2-10) of traditional print advertising created by a brand-side or internal creative team. Includes newspaper and magazine advertisements.
Enter this Category
Brand-Side / In-House
Out of Home

BS_06: Out of Home
Final Deadline Fee: $900.00

A single (1) or series (2-10) of out-of-home advertising created by a brand-side or internal creative team. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
Enter this Category
Brand-Side / In-House
Branded Content

BS_07: Branded Content
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
Enter this Category
Brand-Side / In-House
Experiential / Immersive / Events

BS_08: Experiential / Immersive / Events
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.
Enter this Category
Brand-Side / In-House
Customer Experience (CX)

BS_09: Customer Experience (CX)
Final Deadline Fee: $900.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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Brand-Side / In-House
Creative Use of Data

BS_10: Creative Use of Data
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
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Brand-Side / In-House
Direct Marketing

BS_11: Direct Marketing
Final Deadline Fee: $900.00

A single (1) or series (2-5) of targeted physical or digital communications created by a brand-side or internal creative team. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories BS_07: Branded Content and BS_12: Film & Video.
NOTE: Entries must define the target audience of the project.
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Brand-Side / In-House
Film & Video

BS_12: Film & Video
Final Deadline Fee: $900.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created by a brand-side or internal creative team.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
Enter this Category
Brand-Side / In-House
Online & Mobile

BS_13: Online & Mobile
Final Deadline Fee: $900.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications created by a brand-side or internal creative team as a tool for engagement with the brand.
Enter this Category
Brand-Side / In-House
Social Media

BS_14: Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-10) of work created by a brand-side or internal creative team that leverages the power of social platforms to communicate the brand's message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
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Brand-Side / In-House
Public Relations

BS_15: Public Relations
Final Deadline Fee: $900.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics created by a brand-side or internal creative team.
Enter this Category
Brand-Side / In-House
Radio & Audio

BS_16: Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising created by a brand-side or internal creative team.
Enter this Category
Brand-Side / In-House
Internal Communications

BS_17: Internal Communications
Final Deadline Fee: $900.00

A single (1) or series (2-10) of communications used to transform internal brand cultures to position creativity as a core strategic value.
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Brand-Side / In-House
Integrated / Omnichannel Campaign

BS_18: Integrated / Omnichannel Campaign
Final Deadline Fee: $1,100.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Brand-Side / In-House
Brand-Side / External Agency Collaboration

BS_19: Brand-Side / External Agency Collaboration
Final Deadline Fee: $900.00

A single (1) or series (2-10) of work created in collaboration by a brand-side and external agency.
NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.
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Brand-Side / In-House
B2B Communications

BS_20: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Brand-Side / In-House categories.
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Brand-Side / In-House
Campaigns for Good

BS_21: Campaigns for Good
Final Deadline Fee: $900.00

A single (1) or series (2-10) of brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Brand-Side / In-House
Brand Partnerships

BS_22: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Brand-Side / In-House
Craft

BS_23: Craft - Art Direction
Final Deadline Fee: $900.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created by a brand-side or internal creative team.
Enter this Category

BS_24: Craft - Writing
Final Deadline Fee: $900.00

Writing in a single (1) or series (2-5) of work created by a brand-side or internal creative team.
Enter this Category

BS_25: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of work created by a brand-side or internal creative team. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Brand-Side / In-House
Innovation

BS_26: Innovation - New Ideas in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_27: Execution or BS_28: Use of Media.
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BS_27: Innovation - Execution in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_26: New Ideas or BS_28: Use of Media.
Enter this Category

BS_28: Innovation - Use of Media in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_26: New Ideas or BS_27: Execution.
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