Experiential
& Immersive

About the Discipline

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences that use physical and/or digital environments to engage audiences and create a connection with the brand.

Entering Experiential & Immersive

Who should enter?

Experience Makers
Experiential agencies, event producers, spatial designers, and immersive studios creating physical or digital encounters with a brand.

Participation Builders
Brand teams, developers, artists, and specialist partners shaping what people can explore, influence, or do within an experience.

Entrants of all types are welcome, from intimate installations to large-scale environments and ongoing experiences.

Entry Tips

Take judges through the experience from a participant's perspective. Show the environment, what people did, and how their involvement created a meaningful connection with the brand.

Use documentation of the actual experience to explain its defining moments and interactions. Include audience response or evidence of value where relevant, so the entry communicates more than the scale or spectacle of the installation.


Good to Know

Entering

The same work may be entered into up to three (3) categories in Experiential & Immersive. Craft and Innovation categories are not included in this limit.

All work must have been client-commissioned and adhere to the terms for International Entries, Non-Compliance, and other One Show terms of entry.

Fees

The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

Reduced fees are offered to approved Independent companies with less than four offices globally. Learn more about entering as an Indie.


One Show Categories

Experiential & Immersive work can also be entered into other One Show categories.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

All One Show Categories
One Show Fees

Reviewed by Experts

The Jury

These entries will be reviewed by a jury of experts at the top of their field to determine the best Experiential & Immersive work of the past year.

Round 1: January – March
Round 2: late March
Discussion Round: early April

Learn more about judging and result announcement dates.

Meet the President

[profile image of jury president]

[basic info, links to profile overlay]

Submission Requirements & Categories

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


EX_01
Events - In-Person
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of in-person events, competitions, stunts, or other social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.
Enter this Category

EX_02
Events - Virtual & Hybrid
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of brand events, community gatherings, or competitions delivered either fully online or through a hybrid format that combines in-person and virtual elements. Includes livestreamed experiences, metaverse activations, and other digitally enabled formats.
Enter this Category

EX_03
User-Guided Experiences or Installations
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of experiential works where users interact to shape the outcome. User choices, actions, or exploration drive the narrative or experience.
Enter this Category

EX_04
Generative Experiences or Installations
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of experiential works powered by generative systems. Real-time or algorithmic inputs (such as data, behavior, or environment) create evolving, unique brand experiences for users.
Enter this Category

EX_05
Brand Installations
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service that engage an audience within a larger environment.
Enter this Category

EX_06
Immersive Spaces
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.
Enter this Category

EX_07
Responsive Environments
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).
Enter this Category

EX_08
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Advance Deadline Fee: $650.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences. Includes metaverse.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

EX_09
Physical Products
Advance Deadline Fee: $650.00

The dynamic interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.
Enter this Category

EX_10
Experiential Audio
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Enter this Category

EX_11
Customer Experience / CX - In-Person
Advance Deadline Fee: $650.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.
Enter this Category

EX_12
Commerce
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of temporary or permanent brand experiences utilizing physical and/or digital environments that facilitate the buying, selling, or trading of goods or services. Includes In-store experiences and displays, pop-up shops, events, sampling, etc.
Enter this Category

EX_13
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of temporary or permanent brand experiences intended to communicate a message or service between businesses.
Enter this Category

EX_14
Experiential & Immersive for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category

EX_15
Brand Partnerships
Advance Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category

EX_16
Craft - Art Direction
Advance Deadline Fee: $650.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.
Enter this Category

EX_17
Craft - Use of Technology
Advance Deadline Fee: $650.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work. Includes the use of AI technologies.
Enter this Category

EX_18
Craft - Storytelling
Advance Deadline Fee: $650.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.
Enter this Category

EX_19
Craft - Use of Sound
Advance Deadline Fee: $650.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.
Enter this Category

EX_20
Craft - Data Visualization
Advance Deadline Fee: $650.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.
Enter this Category

EX_21
Innovation - New Ideas in Experiential & Immersive
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories EX_22: Execution or EX_23: Use of Media.
Enter this Category

EX_22
Innovation - Execution in Experiential & Immersive
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories EX_21: New Ideas or EX_23: Use of Media.
Enter this Category

EX_23
Innovation - Use of Media in Experiential & Immersive
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories EX_21: New Ideas or EX_22: Execution.
Enter this Category