CATEGORIES / FEES / REQUIREMENTS

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions - In-Person
Final Deadline Fee: $750.00

A single (1) or series (2-5) of in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

EX_02: Events / Stunts / Competitions - Virtual
Final Deadline Fee: $750.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events or competitions centered around a brand, product, message, or service.

Experiential & Immersive
Customer Experience / CX

EX_03: Customer Experience / CX - In-Person
Final Deadline Fee: $750.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.

Experiential & Immersive
Ecommerce

EX_04: Ecommerce
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded online tools or websites that facilitates the buying, selling, or trading of goods or services.

Experiential & Immersive
Brand Installations

EX_05: Brand Installations
Final Deadline Fee: $750.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

Experiential & Immersive
Immersive Spaces

EX_06: Immersive Spaces
Final Deadline Fee: $750.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

Experiential & Immersive
Responsive Environments

EX_07: Responsive Environments
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).

Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_08: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $750.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Experiential & Immersive
Physical Products

EX_09: Physical Products
Final Deadline Fee: $750.00

The interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.

Experiential & Immersive
Experiential Audio

EX_10: Experiential Audio
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

Experiential & Immersive
Brands & The Metaverse

EX_11: Brands & The Metaverse
Final Deadline Fee: $750.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

Experiential & Immersive
Brand Partnerships

EX_12: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

Experiential & Immersive
Craft

EX_13: Craft - Art Direction
Final Deadline Fee: $750.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.

EX_14: Craft - Use of Technology
Final Deadline Fee: $750.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work.

EX_15: Craft - Storytelling
Final Deadline Fee: $750.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.

EX_16: Craft - Use of Sound
Final Deadline Fee: $750.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.

EX_17: Craft - Data Visualization
Final Deadline Fee: $750.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.

Experiential & Immersive
Innovation & Transformation

EX_18: Innovation in Experiential
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

EX_19: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.