The One Show

CATEGORIES / FEES / REQUIREMENTS

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Experiential & Immersive
Events

EX_01: Events - In-Person
Early Deadline Fee: $575.00

A single (1) or series (2-5) of in-person events, competitions, stunts, or other social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.
Enter this Category

EX_02: Events - Virtual
Early Deadline Fee: $575.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events or competitions centered around a brand, product, message, or service.
Enter this Category

EX_03: Events - Hybrid
Early Deadline Fee: $575.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events or competitions centered around a brand, product, message, or service that seamlessly combines in-person and virtual elements.
Enter this Category
Experiential & Immersive
Customer Experience / CX

EX_04: Customer Experience / CX - In-Person
Early Deadline Fee: $575.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.
Enter this Category
Experiential & Immersive
Ecommerce

EX_05: Ecommerce
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online tools or websites that facilitates the buying, selling, or trading of goods or services.
Enter this Category
Experiential & Immersive
Brand Installations

EX_06: Brand Installations
Early Deadline Fee: $575.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.
Enter this Category
Experiential & Immersive
Immersive Spaces

EX_07: Immersive Spaces
Early Deadline Fee: $575.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.
Enter this Category
Experiential & Immersive
Responsive Environments

EX_08: Responsive Environments
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).
Enter this Category
Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $575.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Experiential & Immersive
Metaverse

EX_10: Metaverse
Early Deadline Fee: $575.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
Enter this Category
Experiential & Immersive
Physical Products

EX_11: Physical Products
Early Deadline Fee: $575.00

The interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.
Enter this Category
Experiential & Immersive
Experiential Audio

EX_12: Experiential Audio
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
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Experiential & Immersive
Brand Partnerships

EX_13: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Experiential & Immersive
Craft

EX_14: Craft - Art Direction
Early Deadline Fee: $575.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.
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EX_15: Craft - Use of Technology
Early Deadline Fee: $575.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work.
Enter this Category

EX_16: Craft - Storytelling
Early Deadline Fee: $575.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.
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EX_17: Craft - Use of Sound
Early Deadline Fee: $575.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.
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EX_18: Craft - Data Visualization
Early Deadline Fee: $575.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.
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Experiential & Immersive
Innovation & Transformation

EX_19: Innovation in Experiential
Early Deadline Fee: $575.00

A single (1) or series (2-5) of brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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