ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.
NOTE: Entries in the following categories are exempt from the restriction that entries must be submitted by industry professionals only, including freelancers; non-commissioned passion projects are not accepted. Work in these categories does not require a client commission:
ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Project must have launched between January 1, 2026 – March 5, 2027.
NOTE: Entries in the following categories are exempt from the restriction that entries must be submitted by industry professionals only, including freelancers; non-commissioned passion projects are not accepted. Work in these categories does not require a client commission:
- AI_09: Creative AI Pioneer - Individual
- AI_10: Creative AI Pioneer - Organization
- AI_11: Creative AI Pioneer - Brand
- AI_12: Frontier AI
ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.
- Entry Title: Provide the name of the project, or the campaign name.
NOTE: Do not put the category into the Entry Title. - Client / Brand: Who is the client on the project and/or what brand is it promoting?
- Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
- Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
- Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
- Launch Date: The month and year in which the work first ran, aired, was published, etc.
- Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
- Creative Idea: A summary of the creative idea behind the work. (max 300 words)
- Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
- Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
- Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
- Use of AI: Explain how AI technology was used to enhance the work and how it played a vital role in the creation or experience. Provide the specific AI tool that was used.
- Translation to English: Required for all entries which are not originally in English.
NOTE: Video entries should include subtitles when possible.
The Pioneer and Frontier categories do not require the information listed above on the Client Type, Vertical Market, Launch Date, Background, Creative Idea, Insights & Strategy, Execution, Results, and Use of AI. The information listed below is required for those categories.
PIONEER (INDIVIDUAL / ORGANIZATION / BRAND)
FRONTIER AI
PIONEER (INDIVIDUAL / ORGANIZATION / BRAND)
- Individual: Provide information on the person who is creating innovative tools or work in AI, and if these contributions were for client-commissioned or personal work. Include details on how their contributions push boundaries and are shaping or inspiring future implementation of the technology.
- Organization: Provide information on the organization that is creating innovative tools or work in AI, and if these contributions were for client-commissioned or personal work. Include details on how their contributions push boundaries and are shaping or inspiring future implementation of the technology.
- Brand: Provide information on the brand that is creating innovative tools or work in AI. Include details on how their contributions push boundaries and are shaping or inspiring future implementation of the technology.
FRONTIER AI
- Provide a description on how the work demonstrates explorative techniques, applications and processes with artificial intelligence that push boundaries and will shape or inspire future implementation of the technology.
Each category accepts specific media types. For general file specifications, view the
Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.
Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.
SUBMISSION MEDIA
REFERENCE IMAGES
ENTRY THUMBNAIL
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.
Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.
SUBMISSION MEDIA
- Judging Media: The primary material and content that the jury will be judging.
- Supporting Media: Secondary material and content that the jury may review at their discretion.
REFERENCE IMAGES
- ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.
ENTRY THUMBNAIL
- Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A
Primary Credit
is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.
Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.
COMPANY
Company credits each require the following:
INDIVIDUAL
Individual credits each require the following:
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.
Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.
COMPANY
Company credits each require the following:
- Company Name
- Company City
- Company Type
is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.
INDIVIDUAL
Individual credits each require the following:
- First Name
- Last Name
- Title
is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked. - Company / Company City is the company that this individual is associated with (optional)
