The One Show

Commerce

These categories highlight a brand or organization's interaction with consumers in the buying, selling, and trading of goods.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Commerce

BE_18: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Creative Use of Technology
Commerce

CT_12: Commerce
Final Deadline Fee: $900.00

The use of technology in a single (1) or series (2-5) of work to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Direct Marketing
Commerce

DM_21: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.
Enter this Category
Experiential & Immersive
Commerce

EX_12: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of temporary or permanent brand experiences utilizing physical and/or digital environments that facilitate the buying, selling, or trading of goods or services. Includes In-store experiences and displays, pop-up shops, events, sampling, etc.
Enter this Category
Interactive & Mobile Craft
UX / UI

IC_01: UX / UI - Utility / Ecommerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded online tools, websites, or mobile applications that facilitates a useful function for the user.
Enter this Category
Integrated / Omnichannel
Commerce

IG_05: Commerce
Final Deadline Fee: $1,100.00

A system (3-10) of touchpoints executed in at least 3 mediums that facilitates the buying, selling, or trading of goods or services.
Enter this Category
Interactive, Online & Mobile
Commerce

IN_23: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.
Enter this Category
IP & Product Design
Commerce

IP_08: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products that facilitate the buying, selling, or trading of goods or services.
Enter this Category
Radio & Audio-First
Commerce

RA_08: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded audio communications that facilitates the buying, selling, or trading of goods or services. Includes the use of voice assistants, audiobots, podcasts, and other audio-led experiences.
Enter this Category
Social Media
Commerce

SM_16: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-10) of branded social content that integrates and facilitates the buying, selling, or trading of goods.
Enter this Category


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