Games & Gaming

These categories celebrate the work that is being done through use of gaming.



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Games / Gaming

BE_10
Games / Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Direct Marketing
Digital & Online

DM_16
Digital & Online - Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of game(s) used as a tool for engagement with a brand's targeted demographic. Includes fully branded games and brand placement or integration into an existing game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Gaming
Branded Game

GA_01
Branded Game
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of new games built around a brand, product, message, or service. Includes console, web, mobile, and console games.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: Branded elements within existing games should be entered into GA_02: Brand Placement / In Game or GA_03: Brand Integration.
Enter this Category
Gaming
Brand Placement / In Game

GA_02
Brand Placement / In Game
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded elements built into an existing game to promote a brand, product, message, or service. Includes console, web, mobile, and console games.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: New games created around a brand should be entered into GA_01: Branded Game.
NOTE: Entries must provide the game(s) the brand was placed into.
Enter this Category
Gaming
Brand Integration

GA_03
Brand Integration
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded components such as maps, takeovers, and other incorporations into an existing game to promote a brand, product, message, or service. The brand must be integrated into and add to the gaming experience. Includes console, web, mobile, and console games.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: New games created around a brand should be entered into GA_01: Branded Game.
NOTE: Entries must provide the game(s) the brand was integrated into.
Enter this Category
Gaming
Mobile Gaming

GA_04
Mobile Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of mobile-based games built around a brand, product, message, or service. Includes new fully-branded games and branded elements placed or integrated into existing games.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.
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Gaming
Streaming and Influencer

GA_05
Streaming and Influencer
Super Early Deadline Fee: $550.00

Partnership with an established gaming influencer or influencers to enhance or promote a brand through that influencer's audience and style. Includes use of Twitch and other game streaming platforms.
NOTE: Entries must include the name and gaming and/or streaming platform of the influencer(s) involved in the work.
Enter this Category
Gaming
Community Building

GA_06
Community Building
Super Early Deadline Fee: $550.00

The use of a single (1) or series (2-5) of new or existing games to build, support, and/or facilitate interaction between users and utilize the social aspect of gaming. Includes web, mobile, and console games.
Enter this Category
Gaming
Use of Gaming as a Tool

GA_07
Use of Gaming as a Tool
Super Early Deadline Fee: $550.00

A brand's use of gaming as a medium to provide a useful service or function to its users such as education, therapy, ecommerce, etc. Includes, web, mobile, and console games.
Enter this Category
Gaming
Game Marketing

GA_08
Game Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of pieces in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing.
NOTE: Marketing for video games can also be entered into the appropriate discipline for the medium in which the campaign ran (Film, Out of Home, Experiential, Integrated, etc.).
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Gaming
User-Generated Gaming Environments

GA_09
User-Generated Gaming Environments
Super Early Deadline Fee: $550.00

A brand's integration into a game or platform where individuals can create, explore, and interact with one another in real time within gameplay in a lasting virtual space. Includes metaverse.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
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Gaming
Branded Virtual Goods

GA_10
Branded Virtual Goods
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded digital items that can be purchased or earned by the user to enhance their gaming experience. Includes skins, NFTs, virtual fashion, virtual tools, vehicles, and other digital goods.
NOTE: No special equipment will be used for judging. The required submission media must showcase the virtual goods.
NOTE: Entries must provide the game(s) the brand was integrated into.
Enter this Category
Gaming
Experiential & Immersive In-Person Games

GA_11
Experiential & Immersive In-Person Games
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of immersive games created around a brand, product, message, or service that require participants to interact with a physical environment. Includes tournaments, gaming events, trade shows, etc.
NOTE: Physical gaming products should be entered into GA_12: Physical Gaming Accessories.
Enter this Category
Gaming
Physical Gaming Accessories

GA_12
Physical Gaming Accessories
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercially-available physical products that enhance gameplay of a digital game, created to communicate a brand's personality or story. Includes both branded products and products intended for use with a branded game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the physical accessory.
Enter this Category
Gaming
Guerilla / Game Modification

GA_13
Guerilla / Game Modification
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of unsanctioned modifcations that enhance a particular game or gaming experience in service or a brand, product, message, or service. Includes user interface customizations, game conversions, art mods, total conversions, etc.
Enter this Category
Gaming
B2B Communications

GA_14
B2B Communications
Super Early Deadline Fee: $550.00

Use of gaming to communicate a message or service between businesses in a single (1) or series (2-5) of work.
Enter this Category
Gaming
Gaming for Good

GA_15
Gaming for Good
Super Early Deadline Fee: $550.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.
Enter this Category
Gaming
Craft

GA_16
Craft - Art Direction
Super Early Deadline Fee: $550.00

The overall visual appearance of a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.
Enter this Category

GA_17
Craft - Storytelling
Super Early Deadline Fee: $550.00

The integration of visuals, audio, and character development within a single (1) or series (2-5) of digital games to create a narrative. Includes branded games or games with brand integration or placement.
Enter this Category

GA_18
Craft - VFX & Animation
Super Early Deadline Fee: $550.00

Animation or visual effects applied to a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.
Enter this Category

GA_19
Craft - Music
Super Early Deadline Fee: $550.00

Use of original or adapted licensed music in a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.
Enter this Category

GA_20
Craft - Sound Design
Super Early Deadline Fee: $550.00

The creation and application of sounds or voiceover which accentuate, highlight, and score moments and movements in a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.
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Gaming
Innovation

GA_21
Innovation - New Ideas in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories GA_22: Execution or GA_23: Use of Media.
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GA_22
Innovation - Execution in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories GA_21: New Ideas or GA_23: Use of Media.
Enter this Category

GA_23
Innovation - Use of Media in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories GA_21: New Ideas or GA_22: Execution.
Enter this Category
Interactive, Online & Mobile
Gaming

IN_12
Gaming - Online
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of online games that feature a brand as a component of gameplay or as a standalone game. Includes PC, console, and other online gaming platforms.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games or brand integrations should be entered in category IN_13: Mobile.
Enter this Category

IN_13
Gaming - Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of mobile games that feature a brand as a component of gameplay or as a standalone game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: PC or console games should be entered in category IN_12: Online.
Enter this Category