These categories celebrate the work that is being done through use of gaming.

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Games / Gaming

BE_11
Games / Gaming
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Gaming
Branded Games & Playable Experiences

GA_01
Branded Games & Playable Experiences
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of original games, playable experiences and interactive entertainment created by or for a brand. Entries should demonstrate how gameplay or player participation is fundamental to the creative idea and brand experience.
Enter this Category
Gaming
In-Game Brand Integration

GA_02
In-Game Brand Integration
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of creative integrations of brands, products or ideas within existing games and gaming environments. Entries should demonstrate how the integration meaningfully engages with the game’s mechanics, world, narrative, players or culture. Conventional product placement alone is not sufficient.
Enter this Category
Gaming
Gaming Marketing & Communications

GA_03
Gaming Marketing & Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of advertising and communications rooted in gaming, gameplay or gaming culture. Work may appear in any medium, but should demonstrate how an understanding of gaming audiences, behaviors, language or conventions meaningfully shapes the idea.
Enter this Category
Gaming
Creators, Streamers & Gaming Talent

GA_04
Creators, Streamers & Gaming Talent
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which gaming creators, streamers, esports players or other gaming personalities play a meaningful creative role. Their voice, performance, expertise, community or participation should be integral to the idea rather than simply serving as endorsement or talent.
Enter this Category
Gaming
Gaming Communities & Fandom

GA_05
Gaming Communities & Fandom
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work that meaningfully engages, connects, rewards or contributes to gaming communities and fan cultures. Entries should demonstrate an understanding of the behaviors, traditions, relationships or shared experiences that define the community.
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Gaming
Gamification

GA_06
Gamification
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work where creative applications of game mechanics and principles beyond traditional games. This may include competition, challenges, progression, rewards, achievements, scoring or other mechanics used to encourage participation, engagement or action.
Enter this Category
Gaming
Products, Goods & Gaming Utility

GA_08
Products, Goods & Gaming Utility
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of physical or digital products, tools, services or virtual goods created to enhance, extend or transform gaming and the player experience. This may include gaming accessories, player utilities, functional virtual goods, accessibility tools and other innovations created for gaming communities.
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Gaming
Experiential & Immersive Gaming

GA_09
Experiential & Immersive Gaming
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of gaming experiences that extend into physical, virtual or hybrid environments. This may include installations, events, interactive environments, live multiplayer experiences and other work that uses gaming or game mechanics to create immersive participation.
Enter this Category
Gaming
Gaming for Good

GA_10
Gaming for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which gaming, game mechanics, gaming technology or gaming communities to address social, environmental or community challenges and create meaningful positive impact.
Enter this Category
Gaming
Gaming Craft

GA_11
Gaming Craft - Visual Design & Motion
Advance Deadline Fee: $650.00

Exceptional visual craft in gaming, including art direction, character and environment design, animation, visual effects, interfaces, cinematics, world-building and other visual elements that shape the game or player experience.
Enter this Category

GA_12
Gaming Craft - Storytelling & Narrative Design
Advance Deadline Fee: $650.00

Exceptional storytelling and narrative craft in gaming. This may include interactive or nonlinear narratives, character development, dialogue, world-building and narrative systems shaped by gameplay or player participation.
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GA_13
Gaming Craft - Music & Sound Design
Advance Deadline Fee: $650.00

Exceptional sonic craft in gaming, including original music, sound design, voice, interactive or adaptive audio and other uses of sound that meaningfully enhance gameplay, narrative or player experience.
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Interactive, Online & Mobile
Gaming

IN_13
Gaming - Online
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of online games that feature a brand as a component of gameplay or as a standalone game. Includes PC, console, and other online gaming platforms.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games or brand integrations should be entered in category IN_14: Gaming - Mobile.
Enter this Category

IN_14
Gaming - Mobile
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of mobile games that feature a brand as a component of gameplay or as a standalone game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: PC or console games should be entered in category IN_13: Gaming - Online.
Enter this Category
Sports
Gaming & Esports

SP_12
Gaming & Esports
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work that connects sports brands, properties or athletes with audiences through games, gaming communities or competitive gaming.
Enter this Category