Health & Wellness

About the Discipline

Health & Wellness

Health & Wellness recognizes work that promotes a brand, product, service, or message that assists in a person or animal's health and well-being.
NOTE: Campaigns for regulated products should be entered into the Pharma discipline.

Entering Health & Wellness

Who should enter?

Health & Wellness Specialists
Healthcare agencies, wellness brands, care organizations, and teams working on human or animal well-being.

Health Experience Makers
Designers, service innovators, community organizations, and creative partners helping people access support or make healthier choices.

Entrants of all types are welcome with qualifying work; campaigns for regulated products belong in Pharma.

Entry Tips

Explain the health or well-being challenge and the audience's specific barriers. Show how the creative idea helped people understand, access, or act on something that mattered to them.

Include the work as experienced and evidence appropriate to its intended outcome. Distinguish awareness or engagement from demonstrated behavior or health improvements, and give judges enough context to assess the value credibly.


Good to Know

Entering

The same work may be entered into up to three (3) categories in Health & Wellness. Craft and Innovation categories are not included in this limit.

All work must have been client-commissioned and adhere to the terms for International Entries, Non-Compliance, and other One Show terms of entry.

Fees

The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

Reduced fees are offered to approved Independent companies with less than four offices globally. Learn more about entering as an Indie.


One Show Categories

Health & Wellness work can also be entered into other One Show categories.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

All One Show Categories
One Show Fees

Reviewed by Experts

The Jury

These entries will be reviewed by a jury of experts at the top of their field to determine the best Health & Wellness work of the past year.

Round 1: January – March
Round 2: late March
Discussion Round: early April

Learn more about judging and result announcement dates.

Meet the President

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[basic info, links to profile overlay]

Submission Requirements & Categories

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


HW_01
Branded Content
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of Health and Wellness work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
Enter this Category

HW_02
Experiential / Immersive / Events
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Health and Wellness brand, product, message, or service.
Enter this Category

HW_03
Creative Use of Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of Health and Wellness work in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Enter this Category

HW_04
Brand Identity
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of elements of an identity system for a Health and Wellness brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
Enter this Category

HW_05
Products
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.
Enter this Category

HW_06
Product Packaging
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of packaging for a Health and Wellness product or line of products.
Enter this Category

HW_07
Promotional Items
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of physical items created to promote a Health and Wellness brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
Enter this Category

HW_08
Direct Marketing
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Health and Wellness brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories HW_01: Branded Content and HW_09: Film & Video.
NOTE: Entries must define the target audience of the project.
Enter this Category

HW_09
Film & Video
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health and Wellness brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
Enter this Category

HW_10
Online & Mobile
Advance Deadline Fee: $650.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health and Wellness brand, product, service, or message.
Enter this Category

HW_11
Social Media - Branded Posts
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of work that leverages the power of social platforms to communicate a Health and Wellness-related message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
Enter this Category

HW_12
Social Media - Influencer & Creator
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work on social platforms leveraging influencers or creators to build trust, share credible information, reduce stigma, or drive healthy actions.
Enter this Category

HW_13
Print
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements, posters, and other flat printed collateral.
Enter this Category

HW_14
Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
Enter this Category

HW_15
Public Relations
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health and Wellness-related brand, product, service, or message.
Enter this Category

HW_16
Radio & Audio
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health and Wellness-related brand, product, service, or message.
Enter this Category

HW_17
Brand Intellectual Property
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of work creating, developing or expanding distinctive brand-owned intellectual property. This may include original or existing characters, formats, platforms, programs, experiences, entertainment properties or other ownable creative ideas. Entries should demonstrate how the work establishes, evolves or extends the IP beyond a single execution, creating new opportunities for audience connection and continued creative development.
Enter this Category

HW_18
Integrated / Omnichannel Campaign
Advance Deadline Fee: $875.00

A fully integrated Health and Wellness brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category

HW_19
Integration of AI
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work in health and wellness that integrates AI to improve access, personalization, triage, education, or support. Defined by originality in how AI enhances care, safeguards privacy, and demonstrates clear benefit to users or patients.
Enter this Category

HW_20
Community-Driven Campaigns
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work built around participation from patients, caregivers, or advocacy communities. Entries should demonstrate co-creation, peer support, and inclusive design.
Enter this Category

HW_21
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of Health and Wellness work intended to communicate a message or service between businesses.
Enter this Category

HW_22
Brand Partnerships
Advance Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of health & wellness work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category

HW_23
Use of Humor
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that leverages humor as a creative tool.
Enter this Category

HW_24
Craft - Art Direction
Advance Deadline Fee: $650.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.
Enter this Category

HW_25
Craft - Writing
Advance Deadline Fee: $650.00

Writing in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.
Enter this Category

HW_26
Craft - Use of Technology
Advance Deadline Fee: $650.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

HW_27
Craft - Data-Driven Personalization
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work created for a Health and Wellness brand, product, message, or service in which a specific data set is used to personalize the user's interaction with the brand.
Enter this Category

HW_28
Innovation - New Ideas in Health & Wellness
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories HW_29: Execution or HW_30: Use of Media.
Enter this Category

HW_29
Innovation - Execution in Health & Wellness
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories HW_28: New Ideas or HW_30: Use of Media.
Enter this Category

HW_30
Innovation - Use of Media in Health & Wellness
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories HW_28: New Ideas or HW_29: Execution.
Enter this Category