The One Show

Health & Wellness

Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal's health and well-being.
NOTE: Campaigns for regulated products should be entered into the Pharma discipline.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Health & Wellness
Branded Content

HW_01: Branded Content

A single (1) or series (2-5) of Health and Wellness work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
Health & Wellness
Experiential / Immersive / Events

HW_02: Experiential / Immersive / Events

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Health and Wellness brand, product, message, or service.
Health & Wellness
Creative Use of Data

HW_03: Creative Use of Data

A single (1) or series (2-5) of Health and Wellness work in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Health & Wellness
Products

HW_04: Products

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.
Health & Wellness
Design

HW_05: Design - Branding

A single (1) or series (2-10) of elements of an identity system for a Health and Wellness brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

HW_06: Design - Packaging

A single (1) or series (2-10) of packaging for a Health and Wellness product or line of products.
Health & Wellness
Promotional Items

HW_07: Promotional Items

A single (1) or series (2-10) of physical items created to promote a Health and Wellness brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
Health & Wellness
Direct Marketing

HW_08: Direct Marketing

A single (1) or series (2-5) of targeted physical or digital communications created for a Health and Wellness brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories HW_01: Branded Content and HW_09: Film.
NOTE: Entries must define the target audience of the project.
Health & Wellness
Film

HW_09: Film

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health and Wellness brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
Health & Wellness
Online & Mobile

HW_10: Online & Mobile

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health and Wellness brand, product, service, or message.
Health & Wellness
Social Media

HW_11: Social Media

A single (1) or series (2-10) of work that leverages the power of social platforms to communicate a Health and Wellness-related message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
Health & Wellness
Print

HW_12: Print

A single (1) or series (2-10) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
Health & Wellness
Out of Home

HW_13: Out of Home

A single (1) or series (2-10) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
Health & Wellness
Public Relations

HW_14: Public Relations

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health and Wellness-related brand, product, service, or message.
Health & Wellness
Radio & Audio

HW_15: Radio & Audio

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health and Wellness-related brand, product, service, or message.
Health & Wellness
Integrated Campaign

HW_16: Integrated Campaign

A fully integrated Health and Wellness brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Health & Wellness
Brand Partnerships

HW_17: Brand Partnerships

Two or more brands working together to create a single (1) or series (2-5) of health & wellness work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Health & Wellness
Craft

HW_18: Craft - Art Direction

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.

HW_19: Craft - Writing

Writing in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.

HW_20: Craft - Use of Technology

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

HW_21: Craft - Data-Driven Personalization

Use of a specific data set to personalize communications in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.
Health & Wellness
Innovation & Transformation

HW_22: Innovation in Health & Wellness

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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