The One Show

CATEGORIES / FEES / REQUIREMENTS

Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Interactive, Online & Mobile
Websites

IN_01: Websites - Desktop & Responsive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.
Enter this Category

IN_02: Websites - Mobile-only
Early Deadline Fee: $575.00

A single (1) or series (2-5) of mobile-specific websites, microsites, or webpages created to promote a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile
Mobile Applications

IN_03: Mobile Applications
Early Deadline Fee: $575.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile
Utility

IN_04: Utility
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate a useful function for the user. Includes tools in apps, sites, etc.
NOTE: Ecommerce utilities should be entered in category IN_05: Ecommerce.
Enter this Category

IN_05: Utility - Ecommerce
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate the buying, selling, or trading of goods or services. Includes tools in apps, sites, etc.
Enter this Category
Interactive, Online & Mobile
Customer Experience / CX

IN_06: Customer Experience / CX
Early Deadline Fee: $575.00

A system (2-10) of digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Interactive, Online & Mobile
Online Community Platform

IN_07: Online Community Platform - New Platform
Early Deadline Fee: $575.00

A single (1) original digital platform created to facilitate communication and activity between people online.
NOTE: Work created to interact within an existing platform should be entered in category IN_08: Use of Existing Platform.
Enter this Category

IN_08: Online Community Platform - Use of Existing Platform
Early Deadline Fee: $575.00

A single (1) or series (2-5) of comunications using the specific tools of an existing community platform. Includes use of Twitch, Zoom, Slack, etc.
NOTE: Posts on social media channels should be entered into the Social Media discipline.
Enter this Category
Interactive, Online & Mobile
Online Advertising

IN_09: Online Advertising - Native Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.
Enter this Category

IN_10: Online Advertising - Display Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital banner advertisements created for a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile
Online & Mobile Video

IN_11: Interactive Video
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online or mobile videos that require user interaction throughout the video to enhance the story or experience.
NOTE: Videos without an interactive component should be entered into the Film discipline or categories IN_13 and IN_14: Online-only Video or IN_15: Mobile Video.
Enter this Category

IN_12: Pre-Roll
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online advertisements that play before the start of a video.
Enter this Category

IN_13: Online-only Video - Single
Early Deadline Fee: $575.00

A single (1) video for a brand, product, message, or service created specifically to be viewed online.
Enter this Category

IN_14: Online-only Video - Series
Early Deadline Fee: $725.00

A series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.
Enter this Category

IN_15: Mobile Video
Early Deadline Fee: $575.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.
NOTE: Mobile videos with an interactive component should be entered into category IN_11: Interactive Video.
Enter this Category
Interactive, Online & Mobile
Gaming

IN_16: Gaming - Online
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games that feature a brand as an integral component of online gameplay. Includes PC, console, and other online gaming platforms.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games should be entered in category IN_17: Mobile.
Enter this Category

IN_17: Gaming - Mobile
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games created for a mobile platform that features a brand as an integral component of gameplay.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: PC or console games should be entered in category IN_16: Online.
Enter this Category
Interactive, Online & Mobile
Physical Product & Mobile Integration

IN_18: Physical Product & Mobile Integration
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
Enter this Category
Interactive, Online & Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

IN_19: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $575.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

IN_20: Use of Smart Devices & Voice Assistants
Early Deadline Fee: $575.00

Use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, Meta Portal, etc.
Enter this Category
Interactive, Online & Mobile
Digital Installations

IN_21: Digital Installations - Interactive & Immersive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital interactive installations centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations within a larger environment or large-scale fully immersive experiences.
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Interactive, Online & Mobile
NFTs

IN_22: NFTs
Early Deadline Fee: $575.00

A single (1) or series (2-10) of unique digitally-minted assets distributed by a brand.
Enter this Category
Interactive, Online & Mobile
Metaverse

IN_23: Metaverse
Early Deadline Fee: $575.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
Enter this Category
Interactive, Online & Mobile
Brand Partnerships

IN_24: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Interactive, Online & Mobile
Innovation & Transformation

IN_25: Innovation in Interactive, Online, & Mobile
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

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