CATEGORIES / FEES / REQUIREMENTS

Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

View the 2021 Winners in Interactive & Online and Mobile

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Interactive, Online & Mobile
Websites

IN_01: Websites - Desktop & Responsive
Final Deadline Fee: $750.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.

IN_02: Websites - Mobile-only
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile-specific websites, microsites, or webpages created to promote a brand, product, message, or service.

Interactive, Online & Mobile
Mobile Applications

IN_03: Mobile Applications
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.

Interactive, Online & Mobile
Utility

IN_04: Utility
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate a useful function for the user. Includes tools in apps, sites, etc.
NOTE: Ecommerce utilities should be entered in category IN_05: Ecommerce.

IN_05: Utility - Ecommerce
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate the buying, selling, or trading of goods or services. Includes tools in apps, sites, etc.

Interactive, Online & Mobile
Customer Experience / CX

IN_06: Customer Experience / CX
Final Deadline Fee: $750.00

A system (2-10) of digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.

Interactive, Online & Mobile
Online Community

IN_07: Online Community - New Platform
Final Deadline Fee: $750.00

A single (1) original digital platform created to facilitate communication and activity between people online.
NOTE: Work created to interact within an existing platform should be entered in category IN_08: Use of Existing Platform.

IN_08: Online Community - Use of Existing Platform
Final Deadline Fee: $750.00

A single (1) or series (2-5) of comunications using the specific tools of an existing community platform. Includes use of Twitch, Zoom, Slack, etc.
NOTE: Posts on social media channels should be entered into the Social Media discipline.

IN_09: Online Community - Utility
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded online tools that facilitate a useful function for the user in an online community platform. Includes features such as chat, event registration, polling, etc.

Interactive, Online & Mobile
Online Advertising

IN_10: Online Advertising - Native Ads
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.

IN_11: Online Advertising - Display Ads
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital banner advertisements created for a brand, product, message, or service.

Interactive, Online & Mobile
Online & Mobile Video

IN_12: Interactive Video
Final Deadline Fee: $750.00

A single (1) or series (2-5) of online or mobile videos that require user interaction throughout the video to enhance the story or experience.
NOTE: Videos without an interactive component should be entered into the Film discipline or categories IN_14 and IN_15: Online-only Video or IN_16: Mobile Video.

NOTE: Entries submitted in this category cannot be entered into categories IN_14 and IN_15: Online-only Video of IN_16: Mobile Video.

IN_13: Pre-Roll
Final Deadline Fee: $750.00

A single (1) or series (2-5) of online advertisements that play before the start of a video.

IN_14: Online-only Video - Single
Final Deadline Fee: $750.00

A single (1) video for a brand, product, message, or service created specifically to be viewed online.

IN_15: Online-only Video - Series
Final Deadline Fee: $900.00

A series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.

IN_16: Mobile Video
Final Deadline Fee: $750.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.
NOTE: Mobile videos with an interactive component should be entered into category IN_12: Interactive Video.

Interactive, Online & Mobile
Gaming

IN_17: Gaming - Computer & Console
Final Deadline Fee: $750.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games should be entered in category IN_18: Mobile.

IN_18: Gaming - Mobile
Final Deadline Fee: $750.00

A single (1) or series (2-5) of games created for a mobile platform that features a brand as an integral component of gameplay.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Computer or console games should be entered in category IN_17: Computer & Console.

Interactive, Online & Mobile
Physical Product & Mobile Integration

IN_19: Physical Product & Mobile Integration
Final Deadline Fee: $750.00

A single (1) or series (2-5) of physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.

Interactive, Online & Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

IN_20: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $750.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

IN_21: Use of Smart Devices & Voice Assistants
Final Deadline Fee: $750.00

Use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, Facebook Portal, etc.

Interactive, Online & Mobile
Digital Installations

IN_22: Digital Installations - Interactive
Final Deadline Fee: $750.00

A single (1) or series (2-5) of installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations.
NOTE: Full immersive spaces and experiences should be entered into category IN_23: Immersive Installations.

IN_23: Digital Installations - Immersive
Final Deadline Fee: $750.00

A single (1) or series (2-5) of large-scale immersive digital or physical environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, pop-up stores, takeovers, etc. in both digital-only and digital-physical spaces.
NOTE: Interactive installations within larger physical or digital environments should be entered into category IN_22: Interactive Installations.

Interactive, Online & Mobile
NFTs & the Metaverse

IN_24: NFTs
Final Deadline Fee: $750.00

A single (1) or series (2-10) of unique digitally-minted assets distributed by a brand.

IN_25: The Metaverse
Final Deadline Fee: $750.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

Interactive, Online & Mobile
Brand Partnerships

IN_26: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

Interactive, Online & Mobile
Innovation & Transformation

IN_27: Innovation in Interactive, Online, & Mobile
Final Deadline Fee: $750.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

IN_28: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of interactive, online, or mobile-based work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.