As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it can do for our planet.
To that end, The One Show introduced the Green Pencil to recognize work which made a measurable environmental impact. Challenging all creative and strategic thinkers in our industry to approach environmental organizations that could benefit from the power of advertising. Not only could your efforts benefit the planet, they may well end up landing you the next Green Pencil.
ELIGIBILITY: January 1, 2022 – March 1, 2024
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