These categories highlight the purpose-driven work that is not only successful within the discipline, but also promotes positive social, environmental, or cultural change.

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Branded Entertainment for Good

BE_21
Branded Entertainment for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Brand-Side / In-House
Campaigns for Good

BS_23
Campaigns for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Cultural Driver
Cultural Driver for Good

CD_04
Cultural Driver for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-10) that drives cultural conversation in service of a social cause. Entries should show how creativity sparks awareness, shifts perceptions, or mobilizes communities toward positive change.
Enter this Category
Creative Use of Technology
Technology for Good

CT_11
Technology for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Creative Use of Data
Data for Good

CU_15
Data for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.
Enter this Category
Design in Advertising
Design for Good

DA_16
Design for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand as part of an advertising campaign.
Enter this Category
Design & Branding
Design for Good

DE_24
Design for Good
Advance Deadline Fee: $500.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Direct Marketing
Direct Marketing for Good

DM_26
Direct Marketing for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Experiential & Immersive
Experiential & Immersive for Good

EX_14
Experiential & Immersive for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Film & Video
Film & Video for Good

FI_14
Film & Video for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Gaming
Gaming for Good

GA_10
Gaming for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which gaming, game mechanics, gaming technology or gaming communities to address social, environmental or community challenges and create meaningful positive impact.
Enter this Category
Green Pencil
Green Pencil

GP_01
Green Pencil
Advance Deadline Fee: $500.00

The Green Pencil recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
Enter this Category
Indies
Campaigns for Good

ID_16
Campaigns for Good
Advance Deadline Fee: $500.00

A single (1) or series (2-10) of work created by an indie agency in which brand ideas created a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Integrated / Omnichannel
Integrated / Omnichannel Campaigns for Good

IG_07
Integrated / Omnichannel Campaigns for Good
Advance Deadline Fee: $875.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Interactive, Online & Mobile
Interactive & Mobile for Good

IN_24
Interactive & Mobile for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of interactive, online, and mobile-based work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
IP & Product Design
Products for Good

IP_12
Products for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Out of Home
Out of Home for Good

OH_12
Out of Home for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Public Relations
Public Relations for Good

PR_11
Public Relations for Good
Advance Deadline Fee: $650.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Radio & Audio-First
Radio & Audio for Good

RA_10
Radio & Audio for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Sustainable Development Goals Pencil
Sustainable Development Goals

SD_01
Sustainable Development Goals
Advance Deadline Fee: $500.00

The Sustainable Development Pencil rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all.
NOTE: Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).
Enter this Category
Social Media
Social Media for Good

SM_19
Social Media for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of branded social content that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Sports
Impact Through Sport

SP_17
Impact Through Sport
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of sports-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Sports
Sports Impact Leader

SP_20
Sports Impact Leader
Advance Deadline Fee: $650.00

Recognizes a brand or organization that has created and sustained positive sports-related impact through campaigns or initiatives over time.
Enter this Category