Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Out of Home
P.O.P. & In-Store

OH_01
P.O.P. & In-Store - Single
Super Early Deadline Fee: $550.00

A single (1) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.
Enter this Category

OH_02
P.O.P. & In-Store - Series
Super Early Deadline Fee: $700.00

A series (2-10) of posters, shelf banners, 3D displays, window displays, or other promotions placed in-store or at point-of-sale.
Enter this Category
Out of Home
Posters

OH_03
Posters - Single
Super Early Deadline Fee: $550.00

A single (1) printed poster displayed on a surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.
Enter this Category

OH_04
Posters - Series
Super Early Deadline Fee: $700.00

A series (2-10) of printed posters displayed on a surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.
Enter this Category
Out of Home
Billboards & Transit

OH_05
Billboards & Transit - Single
Super Early Deadline Fee: $550.00

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_07: Dynamic Billboards & Transit.
Enter this Category

OH_06
Billboards & Transit - Series
Super Early Deadline Fee: $700.00

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_07: Dynamic Billboards & Transit.
Enter this Category

OH_07
Dynamic Billboards & Transit
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_05 and OH_06: Billboards & Transit.
Enter this Category
Out of Home
Murals

OH_08
Murals
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of large scale advertisements applied directly on building surfaces via paint, vinyl, or other mediums.
Enter this Category
Out of Home
Experiential & Installations

OH_09
Brand Installations
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.
Enter this Category

OH_10
Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.
Enter this Category
Out of Home
B2B Communications

OH_11
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out-of-home advertising intended to communicate a message or service between businesses.
Enter this Category
Out of Home
Out of Home for Good

OH_12
Out of Home for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Out of Home
Brand Partnerships

OH_13
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Out of Home
Use of Humor

OH_14
Use of Humor
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that leverage humor as a creative tool.
Enter this Category
Out of Home
Use of Drama

OH_15
Use of Drama
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that leverage drama as a creative tool.
Enter this Category
Out of Home
Craft

OH_16
Craft - Art Direction
Super Early Deadline Fee: $550.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_17
Craft - Writing
Super Early Deadline Fee: $550.00

Writing in a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_18
Craft - Illustration
Super Early Deadline Fee: $550.00

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category

OH_19
Craft - Photography
Super Early Deadline Fee: $550.00

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
Enter this Category

OH_20
Craft - Typography
Super Early Deadline Fee: $550.00

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category

OH_21
Craft - Printing & Production
Super Early Deadline Fee: $550.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_22
Craft - Use of Technology
Super Early Deadline Fee: $550.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Out of Home
Innovation

OH_23
Innovation - New Ideas in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories OH_24: Execution or OH_25: Use of Media.
Enter this Category

OH_24
Innovation - Execution in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories OH_23: New Ideas or OH_25: Use of Media.
Enter this Category

OH_25
Innovation - Use of Media in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories OH_23: New Ideas or OH_24: Execution.
Enter this Category