The One Show

CATEGORIES / FEES / REQUIREMENTS

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Out of Home
P.O.P. & In-Store

OH_01: P.O.P. & In-Store - Single

A single (1) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

OH_02: P.O.P. & In-Store - Series

A series (2-10) of posters, shelf banners, 3D displays, window displays, or other promotions placed in-store or at point-of-sale.
Out of Home
Billboards & Transit

OH_03: Billboards & Transit - Single

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.

OH_04: Billboards & Transit - Series

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.

OH_05: Dynamic Billboards & Transit

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_03 and OH_04: Billboards & Transit.
Out of Home
Murals

OH_06: Murals

A single (1) or series (2-10) of large scale advertisements applied directly on building surfaces via paint, vinyl, or other mediums.
Out of Home
Experiential & Installations

OH_07: Brand Installations

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

OH_08: Experiential & Immersive

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.
Out of Home
Brand Partnerships

OH_09: Brand Partnerships

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Out of Home
Craft

OH_10: Craft - Art Direction

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.

OH_11: Craft - Writing

Writing in a single (1) or series (2-10) of out-of-home work.

OH_12: Craft - Illustration

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

OH_13: Craft - Photography

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

OH_14: Craft - Typography

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

OH_15: Craft - Printing & Production

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.

OH_16: Craft - Use of Technology

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Out of Home
Innovation & Transformation

OH_17: Innovation in Out of Home

A single (1) or series (2-5) of out of home advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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