Out of Home

About the Discipline

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

Entering Out of Home

Who should enter?

Public-Space Specialists
Outdoor agencies, media owners, installation makers, and environmental designers creating ideas for physical or digital public settings.

Context-Driven Creatives
Brand teams, agencies, artists, and technology partners using location, timing, scale, or public behavior as creative material.

Entrants of all types are welcome, from poster makers to teams building responsive experiences in public space.

Entry Tips

Show the work where people encountered it. Include views that establish location, scale, surroundings, and the audience's perspective, alongside clear images of the execution.

Explain why that place or moment mattered to the idea. For interactive or responsive work, demonstrate what happened and how people engaged; for static work, let judges assess the immediacy and clarity of the communication.


Good to Know

Entering

The same work may be entered into up to three (3) categories in Out of Home. Craft and Innovation categories are not included in this limit.

All work must have been client-commissioned and adhere to the terms for International Entries, Non-Compliance, and other One Show terms of entry.

Fees

The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

Reduced fees are offered to approved Independent companies with less than four offices globally. Learn more about entering as an Indie.


One Show Categories

Out of Home work can also be entered into other One Show categories.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

All One Show Categories
One Show Fees

Reviewed by Experts

The Jury

These entries will be reviewed by a jury of experts at the top of their field to determine the best Out of Home work of the past year.

Round 1: January – March
Round 2: late March
Discussion Round: early April

Learn more about judging and result announcement dates.

Meet the President

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[basic info, links to profile overlay]

Submission Requirements & Categories

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


OH_01
P.O.P. & In-Store
Advance Deadline Fee: $650.00

A single (1) or series (2-10) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.
Enter this Category

OH_02
Posters
Advance Deadline Fee: $650.00

A single (1) or series (2-10) printed poster displayed on a surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.
Enter this Category

OH_03
Billboards & Transit - Single
Advance Deadline Fee: $650.00

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.
Enter this Category

OH_04
Billboards & Transit - Series
Advance Deadline Fee: $825.00

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.
Enter this Category

OH_05
Dynamic Billboards & Transit
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_05 and OH_06: Billboards & Transit.
Enter this Category

OH_06
Murals
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of large scale advertisements applied directly on building surfaces via paint, vinyl, or other mediums.
Enter this Category

OH_07
Brand Installations
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.
Enter this Category

OH_08
Brand Installations - Real-time Responsive / Generative
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of brand installations designed to respond in real time. Defined by generative or data-driven elements that adapt to audience interaction, environmental factors, or live inputs to create evolving experiences.
Enter this Category

OH_09
Experiential & Immersive
Advance Deadline Fee: $650.00

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.
Enter this Category

OH_10
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out-of-home advertising intended to communicate a message or service between businesses.
Enter this Category

OH_11
Sustainability in Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of out of home work that incorporates sustainable practices. This may include environmentally responsible materials, renewable energy use, or innovative methods that reduce impact while maintaining creative effectiveness.
Enter this Category

OH_12
Out of Home for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category

OH_13
Brand Partnerships
Advance Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category

OH_14
Craft - Use of Humor
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out of home advertising that leverage humor as a creative tool.
Enter this Category

OH_15
Craft - Use of Drama
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out of home advertising that leverage drama as a creative tool.
Enter this Category

OH_16
Craft - Art Direction
Advance Deadline Fee: $650.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_17
Craft - Writing
Advance Deadline Fee: $650.00

Writing in a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_18
Craft - Illustration
Advance Deadline Fee: $650.00

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category

OH_19
Craft - Photography
Advance Deadline Fee: $650.00

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
Enter this Category

OH_20
Craft - Typography
Advance Deadline Fee: $650.00

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category

OH_21
Craft - Printing & Production
Advance Deadline Fee: $650.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.
Enter this Category

OH_22
Craft - Use of Technology
Advance Deadline Fee: $650.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

OH_23
Innovation - New Ideas in Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out of home advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories OH_24: Execution or OH_25: Use of Media.
Enter this Category

OH_24
Innovation - Execution in Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out of home advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories OH_23: New Ideas or OH_25: Use of Media.
Enter this Category

OH_25
Innovation - Use of Media in Out of Home
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of out of home advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories OH_23: New Ideas or OH_24: Execution.
Enter this Category