Creative Use of Technology

Creative Use of Technology recognizes work for which technology played an integral role in defining or communicating the brand's message.

View 2025 winners



ELIGIBILITY
Project must have launched between January 1, 2025 – February 20, 2026.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Creative Use of Technology
Use of AI

CT_01
Use of AI - Writing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative writing tool central to the execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the writing of the work.
Enter this Category

CT_02
Use of AI - Visuals
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative visual tool central to the execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the creation of visuals of the work.
Enter this Category

CT_03
Use of AI - Other
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative tool in ideation, execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the work.
NOTE: Work that utilized AI for the writing or creation of visuals for the work should be entered into CT_01: Writing or CT_02: Visuals.
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Creative Use of Technology
Technology as a Creative Tool

CT_04
Technology as a Creative Tool
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work where technology played an essential and innovative role in the creative process or execution. This category is not limited to technology products, but highlights work where tools such as real-time engines, generative systems, immersive environments, or other emerging applications were integral to the idea and its impact.
NOTE: Entries that used AI technology should be entered into CT_01, CT_02, or CT_03: Use of AI.
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Creative Use of Technology
Digital Product

CT_05
Digital Product
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of tools, platforms, or services designed for ongoing use (such as apps, utilities, or software) implementing innovative use of technology. Entries should demonstrate how technology elevates functionality, design, or user experience while strengthening the brand connection.
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Creative Use of Technology
Experiential

CT_06
Experiential - In-person
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of in-person events, installations, or other physical immersive environments where a person actively engages with technology, centered around a brand, product, message, or service.
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CT_07
Experiential - Virtual
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of online or digital events, competitions, or other virtual experiences where a person actively engages with technology, centered around a brand, product, message, or service. Includes metaverse.
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Creative Use of Technology
Augmented, Virtual & Mixed Reality (AR, VR, MR)

CT_08
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Super Early Deadline Fee: $550.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Creative Use of Technology
Creative Use of Data

CT_09
Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work where data directly powers the technology behind the idea. Emphasis is on how data is gathered, processed, or visualized through technology as a core element of development and execution.
NOTE: Entries must specify the area(s) in which data played a crucial role and how it was applied.
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Creative Use of Technology
User-Generated Content (UGC)

CT_10
User-Generated Content (UGC)
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work derived from customer/user submitted materials. Technology must be a core element of the gathering, use, or display of the content or other materials provided by users.
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Creative Use of Technology
Low Budget

CT_11
Low Budget
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) that makes inventive use of technology under limited resources, showing how creativity and ingenuity—rather than scale of spend—delivered strong results and impact.
NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.
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Creative Use of Technology
Sustainability in Tech

CT_12
Sustainability in Tech
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) that applies technology in ways that reduce environmental impact or promote sustainable practices, from product design to production, distribution, or long-term use.
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Creative Use of Technology
Technology for Good

CT_13
Technology for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Creative Use of Technology
B2B Communications

CT_14
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to communicate a message or service between businesses.
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Creative Use of Technology
Commerce

CT_15
Commerce
Super Early Deadline Fee: $550.00

The use of technology in a single (1) or series (2-5) of work to facilitate the buying, selling, or trading of goods or services.
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Creative Use of Technology
Brand Partnerships

CT_16
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single (1) or series (2–5) of technology-driven products, platforms, or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
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Creative Use of Technology
Innovation

CT_17
Innovation - New Ideas in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_18: Execution or CT_19: Use of Media.
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CT_18
Innovation - Execution in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_17: New Ideas or CT_19: Use of Media.
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CT_19
Innovation - Use of Media in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_17: New Ideas or CT_18: Execution.
Enter this Category