IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


IP & Product Design
Promotional

IP_01
Promotional - Physical Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of physical products created to communicate a brand's personality or story. Includes giveaways, swag, or other non-commercially available products.
NOTE: Commercially available physical products should be entered in category IP_04: In-Market.
Enter this Category

IP_02
Promotional - Digital Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital products created to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
NOTE: Commercially available digital products should be entered in category IP_05: In-Market.
Enter this Category

IP_03
Promotional - Integrated Digital & Physical Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Commercially available integrated products should be entered in category IP_06: In-Market.
Enter this Category
IP & Product Design
In-Market

IP_04
In-Market - Physical Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of commercially-available physical products created to communicate a brand's personality or story.
NOTE: Non-commercially available physical products should be entered in category IP_01: Promotional.
Enter this Category

IP_05
In-Market - Digital Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of commercially-available digital products created to communicate a brand's personality or story.
NOTE: Non-commercially available digital products should be entered in category IP_02: Promotional.
Enter this Category

IP_06
In-Market - Integrated Digital & Physical Product
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of commercially-available physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Non-commercially available integrated products should be entered in category IP_03: Promotional.
Enter this Category
IP & Product Design
Experimental / Internal Projects / R&D

IP_07
Experimental / Internal Projects / R&D
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
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IP & Product Design
AI Integration in New Products

IP_08
AI Integration in New Products
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital and/or physical products that incorporate AI technologies, created to communicate a brand's personality or story. The use of AI must directly enhance the user experience.
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IP & Product Design
Commerce

IP_09
Commerce
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital and/or physical products that facilitate the buying, selling, or trading of goods or services.
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IP & Product Design
B2B Communications

IP_10
B2B Communications
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital and/or physical products created to communicate a message or service between businesses. Includes commercially-available and promotional products.
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IP & Product Design
Products for Good

IP_11
Products for Good
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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IP & Product Design
Brand Partnerships

IP_12
Brand Partnerships
Regular Deadline Fee: $625.00

Two or more brands working together to create a single (1) or series (2-5) of new products. Includes physical and/or digital products for either in-market or promotional release.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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IP & Product Design
Innovation

IP_13
Innovation - New Ideas in IP & Product Design
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_14: Execution or IP_15: Use of Media.
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IP_14
Innovation - Execution in IP & Product Design
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_13: New Ideas or IP_15: Use of Media.
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IP_15
Innovation - Use of Media in IP & Product Design
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_13: New Ideas or IP_14: Execution.
Enter this Category