The One Show

IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


IP & Product Design
Promotional

IP_01: Promotional - Physical Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of physical products created to communicate a brand's personality or story. Includes giveaways, swag, or other non-commercially available products.
NOTE: Commercially available physical products should be entered in category IP_04: In-Market.
Enter this Category

IP_02: Promotional - Digital Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital products created to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
NOTE: Commercially available digital products should be entered in category IP_05: In-Market.
Enter this Category

IP_03: Promotional - Integrated Digital & Physical Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Commercially available integrated products should be entered in category IP_06: In-Market.
Enter this Category
IP & Product Design
In-Market

IP_04: In-Market - Physical Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercially-available physical products created to communicate a brand's personality or story.
NOTE: Non-commercially available physical products should be entered in category IP_01: Promotional.
Enter this Category

IP_05: In-Market - Digital Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercially-available digital products created to communicate a brand's personality or story.
NOTE: Non-commercially available digital products should be entered in category IP_02: Promotional.
Enter this Category

IP_06: In-Market - Integrated Digital & Physical Product
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercially-available physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Non-commercially available integrated products should be entered in category IP_03: Promotional.
Enter this Category
IP & Product Design
Experimental / Internal Projects / R&D

IP_07: Experimental / Internal Projects / R&D
Final Deadline Fee: $900.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
Enter this Category
IP & Product Design
Commerce

IP_08: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products that facilitate the buying, selling, or trading of goods or services.
Enter this Category
IP & Product Design
B2B Communications

IP_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products created to communicate a message or service between businesses. Includes commercially-available and promotional products.
Enter this Category
IP & Product Design
Products for Good

IP_10: Products for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
IP & Product Design
Brand Partnerships

IP_11: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single (1) or series (2-5) of new products. Includes physical and/or digital products for either in-market or promotional release.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
IP & Product Design
Innovation

IP_12: Innovation - New Ideas in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_13: Execution or IP_14: Use of Media.
Enter this Category

IP_13: Innovation - Execution in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_12: New Ideas or IP_14: Use of Media.
Enter this Category

IP_14: Innovation - Use of Media in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_12: New Ideas or IP_13: Execution.
Enter this Category


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