The One Show

CATEGORIES / FEES / REQUIREMENTS

IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.
View 2022 Winners


ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


IP & Product Design
Physical Product

IP_01: Physical Product - Promotional
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products created to communicate a brand's personality or story. Includes giveaways, swag, or other non-commercially available products.
NOTE: Commercially available physical products should be entered in category IP_02: In-Market.
Enter this Category

IP_02: Physical Product - In-Market
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercially-available physical products created to communicate a brand's personality or story.
NOTE: Non-commercially available physical products should be entered in category IP_01: Promotional.
Enter this Category
IP & Product Design
Digital Product

IP_03: Digital Product - Promotional
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital products created to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
NOTE: Commercially available digital products should be entered in category IP_04: In-Market.
Enter this Category

IP_04: Digital Product - In-Market
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercially-available digital products created to communicate a brand's personality or story.
NOTE: Non-commercially available digital products should be entered in category IP_03: Promotional.
Enter this Category
IP & Product Design
Integrated Digital & Physical Product

IP_05: Integrated Digital & Physical Product - Promotional
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Commercially available integrated products should be entered in category IP_06: In-Market.
Enter this Category

IP_06: Integrated Digital & Physical Product - In-Market
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercially-available physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Non-commercially available integrated products should be entered in category IP_05: Promotional.
Enter this Category
IP & Product Design
Experimental / Internal Projects / R&D

IP_07: Experimental / Internal Projects / R&D
Early Deadline Fee: $575.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
Enter this Category
IP & Product Design
Brand Partnerships

IP_08: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of new products. Includes physical and/or digital products for either in-market or promotional release.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
IP & Product Design
Innovation & Transformation

IP_09: Innovation in IP & Product Design
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital or physical products that explore transformative ideas, devices, or methods in their execution and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

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