IP & Product Design

About the Discipline

IP & Product Design

IP & Product Design recognizes original products, experiences, and intellectual properties created by a brand. This discipline includes physical or digital products, branded utilities, ownable figures, narrative assets, and other creations that extend a brand’s presence and create lasting connections with audiences.

Entering IP & Product Design

Who should enter?

Product & Service Makers
Industrial designers, digital product teams, inventors, and innovation studios developing original creations with lasting value.

Builders of Brand Properties
Character designers, storytellers, and brand teams creating ownable figures, narrative assets, utilities, or experiences.

Entrants of all types are welcome, including collaborations that bring creative, technical, and specialist expertise together.

Entry Tips

Show the creation itself and how people use or experience it. Explain the need it addresses, what makes it original, and how it builds a lasting connection with the brand.

For products, demonstrate function and thoughtful design in context. For characters or narrative properties, show their distinctive qualities and applications. Make the value beyond a single campaign moment clear.


Good to Know

Entering

The same work may be entered into up to three (3) categories in IP & Product Design. Innovation categories are not included in this limit.

All work must have been client-commissioned and adhere to the terms for International Entries, Non-Compliance, and other One Show terms of entry.

Fees

The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

Reduced fees are offered to approved Independent companies with less than four offices globally. Learn more about entering as an Indie.


One Show Categories

IP & Product Design work can also be entered into other One Show categories.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

NOTE: Work entered into category IP_07 - Experimental / Internal Projects / R&D cannot be entered into any other One Show category.

All One Show Categories
One Show Fees

Reviewed by Experts

The Jury

These entries will be reviewed by a jury of experts at the top of their field to determine the best IP & Product Design work of the past year.

Round 1: January – March
Round 2: late March
Discussion Round: early April

Learn more about judging and result announcement dates.

Meet the President

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Submission Requirements & Categories

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


IP_01
Promotional - Physical Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of physical products created to communicate a brand's personality or story. Includes giveaways, swag, or other non-commercially available products.
NOTE: Commercially available physical products should be entered in category IP_04: In-Market - Physical Product.
Enter this Category

IP_02
Promotional - Digital Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital products created to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
NOTE: Commercially available digital products should be entered in category IP_05: In-Market - Digital Product.
Enter this Category

IP_03
Promotional - Integrated Digital & Physical Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Commercially available integrated products should be entered in category IP_06: In-Market - Integrated Digital & Physical Product.
Enter this Category

IP_04
In-Market - Physical Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercially-available physical products created to communicate a brand's personality or story.
NOTE: Non-commercially available physical products should be entered in category IP_01: Promotional - Physical Product.
Enter this Category

IP_05
In-Market - Digital Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercially-available digital products created to communicate a brand's personality or story.
NOTE: Non-commercially available digital products should be entered in category IP_02: Promotional - Digital Product.
Enter this Category

IP_06
In-Market - Integrated Digital & Physical Product
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of commercially-available physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Non-commercially available integrated products should be entered in category IP_03: Promotional - Integrated Digital & Physical Product.
Enter this Category

IP_07
Experimental / Internal Projects / R&D
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
Enter this Category

IP_08
AI Integration in New Products
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital and/or physical products that incorporate AI technologies, created to communicate a brand's personality or story. The use of AI must directly enhance the user experience.
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IP_09
Community-Driven Product or IP
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of product design initiatives shaped directly by community input. Work in this category demonstrates meaningful participation, co-creation, or user contributions that influence the final property and deepen brand connection.
Enter this Category

IP_10
Commerce
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital and/or physical products that facilitate the buying, selling, or trading of goods or services.
Enter this Category

IP_11
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital and/or physical products created to communicate a message or service between businesses. Includes commercially-available and promotional products.
Enter this Category

IP_12
Products for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category

IP_13
Brand Partnerships - Multi-Brand
Advance Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of new products. Includes physical and/or digital products for either in-market or promotional release.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category

IP_14
Brand Partnerships - Celebrity / Brand Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of products or IP developed through collaboration between a brand and a celebrity. Work in this category should highlight authentic alignment, cultural resonance, and the creation of distinctive offerings.
NOTE: All client/brand names involved in the work must be included.
NOTE: All brands and talent should also be listed under full credits.
Enter this Category

IP_15
Innovation - New Ideas in IP & Product Design
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_16: Execution or IP_17: Use of Media.
Enter this Category

IP_16
Innovation - Execution in IP & Product Design
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_15: New Ideas or IP_17: Use of Media.
Enter this Category

IP_17
Innovation - Use of Media in IP & Product Design
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_15: New Ideas or IP_16: Execution.
Enter this Category