Categories By Type

The One Show categories vary by Discipline. Use the links below to view categories by type across all Disciplines.

NOTE: The exact same piece may only be entered into a maximum of three (3) different categories per discipline (excluding craft and innovation categories).

Business-to-Business / B2B

B2B categories highlight the unique challenges of marketing between businesses within an industry.
NOTE: B2B work can also be entered into all other One Show categories.

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Brand Partnerships

More and more often, brands are joining forces to maximize their reach, impact, and growth.
Brand Partnership categories celebrate the work in which two or more brands join forces to communicate a common message.

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Commerce

These categories highlight a brand or organization's interaction with consumers in the buying, selling, and trading of goods.

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For Good

These categories highlight the purpose-driven work that is not only successful within the discipline, but also promotes positive social, environmental, or cultural change.

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Games & Gaming

These categories celebrate the work that is being done through use of gaming.

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Innovation

Each discipline has a variety of Innovation categories to celebrate the evolution of creativity in advertising – from truly new ideas, to creative ways to execute an idea, to brilliant use of a particular media.

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Packaging

Packaging categories have been expanded in multiple disciplines.

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Physical Submissions

Physical entry materials are accepted for specific Design categories.
NOTE: All physical entry materials must be received at The One Club no later than February 28, 2025.

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Technology & AI

These categories celebrate the work that is being done using technology as a creative tool as this industry continues to evolve.

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Use of Drama & Humor

These categories celebrate how humor and drama can be used as successful tools to engage with an audience.

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