The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
It is produced annually by The One Club for Creativity, the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.
Quick Facts
- Established in 1973
- Thousands of agencies, nonprofits, corporations, and individuals from around the world enter each year
- Over 20,000 total submissions in 2024
- 704 pencils awarded in 2024
- 69 countries represented in 2024
Entry Deadlines
Super Early Deadline: November 1, 2024
Early Deadline: December 13, 2024
Regular Deadline: January 31, 2025
Extended Deadline: February 14, 2025
Final Deadline: February 28, 2025
In the Press
Visit The One Club for Creativity's press page for more.
AdAge, May 17, 2024
The One Show 2024 — Marcel, FCB New York, Anheuser-Busch InBev among top winners
What Your Entry Fees Support
The One Club for Creativity, the world's foremost nonprofit organization whose mission is to support and celebrate the global creative community, uses the revenue generated from entry fees to fund a number of initiatives for our industry. Learn more about The One Club and all our programs and events.
Members of The One Club for Creativity become part of an international community that stands behind our mission to champion excellence in advertising and design in all its forms. We offer memberships on individual and corporate levels. Learn more about becoming a member.
