The One Show

Business-to-Business / B2B

B2B categories highlight the unique challenges of marketing between businesses within an industry.
NOTE: B2B work can also be entered into all other One Show categories.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
B2B Communications

BE_19: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content or experiences intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Branded Entertainment categories.
Enter this Category
Brand-Side / In-House
B2B Communications

BS_20: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Brand-Side / In-House categories.
Enter this Category
Creative Effectiveness

CE_04: Creative Effectiveness - B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective.
NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_13: Brand Partnerships.
Enter this Category
Creative Effectiveness
Single Region or Market

CE_08: Single Region or Market - B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_13: Brand Partnerships.
Enter this Category
Creative Effectiveness
Multi-Region or Market

CE_12: Multi-Region or Market - B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_13: Brand Partnerships.
Enter this Category
Creative Use of Data
B2B Communications

CU_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for which data was used and interpreted to communicate a message or service between businesses.
Enter this Category
Design
B2B Communications

DE_33: B2B Communications
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses.
Enter this Category
Direct Marketing
B2B Communications

DM_22: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work targeting a specific audience to communicate a message or service between businesses.
Enter this Category
Experiential & Immersive
B2B Communications

EX_13: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of temporary or permanent brand experiences intended to communicate a message or service between businesses.
Enter this Category
Film & Video
B2B Communications

FI_13: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots intended to communicate a message or service between businesses.
Enter this Category
Gaming
B2B Communications

GA_13: B2B Communications
Final Deadline Fee: $900.00

Use of gaming to communicate a message or service between businesses in a single (1) or series (2-5) of work.
Enter this Category
Health & Wellness
B2B Communications

HW_17: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of Health and Wellness work intended to communicate a message or service between businesses.
Enter this Category
Integrated / Omnichannel
B2B Communications

IG_06: B2B Communications
Final Deadline Fee: $1,100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, intended to communicate a message or service between businesses. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Interactive, Online & Mobile
B2B Communications

IN_24: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, and mobile-based work intended to communicate a message or service between businesses.
Enter this Category
IP & Product Design
B2B Communications

IP_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products created to communicate a message or service between businesses. Includes commercially-available and promotional products.
Enter this Category
Out of Home
B2B Communications

OH_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out-of-home advertising intended to communicate a message or service between businesses.
Enter this Category
Pharma
B2B Communications

PH_16: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of Pharma work intended to communicate a message or service between businesses.
Enter this Category
Public Relations
B2B Communications

PR_10: B2B Communications
Final Deadline Fee: $900.00

A public relations campaign intended to communicate a message or service between businesses.
Enter this Category
Print & Promotional
B2B Communications

PT_10: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-10) of print or promotional advertising intended to communicate a message or service between businesses.
Enter this Category
Radio & Audio-First
B2B Communications

RA_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-10) of audio-led advertising intended to communicate a message or service between businesses.
Enter this Category


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