Creators

About the Categories

These categories recognize the evolving work produced by creators working with agencies and brands to engage audiences across platforms.

In addition to the Creator Content discipline, additional One Show categories for Creators can be found across the show. See the full list below.

Inspiration from Past Winners

Entering Creator Categories

Who should enter?

Creators & their Teams
Independent creators, talent managers, and creator studios whose distinctive voice or community helped shape the idea.

Brand Collaborators
Agencies, platforms, and brand teams developing partnerships that give creators a meaningful role in the creative process.

Entrants of all types are welcome, from niche community specialists to large creator networks.

Entry Tips

Show why this creator was right for the idea and what they contributed beyond audience reach. Include content that makes their voice, style, and relationship with their community clear.

Explain how the partnership worked and how people responded or participated. Help judges see the connection between the brand objective and creative freedom, with enough platform context to understand the execution.

When entering creator work outside of the Creator Content discipline, be sure to address the relevance for the applicable discipline.


Good to Know

Entering

All work must have been client-commissioned and adhere to the terms for International Entries, Non-Compliance, and other One Show terms of entry.

Fees

Freelancers or Creators can enter the Creator Content discipline at a reduced rate. Please note that these accounts will be confirmed after entry and The One Show team may contact you to request additional information. There is no reduced rate for categories outside this discipline.

Learn more about pricing and adjustments.


One Show Categories

Creator Content work can also be entered into other One Show categories.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

All One Show Categories
One Show Fees

Reviewed by Experts

The Jury

These entries will be reviewed by a jury of experts at the top of their field to determine the best Creator Content work of the past year.

Round 1: January – March
Round 2: late March
Discussion Round: early April

Learn more about judging and result announcement dates.

Meet the President

[profile image of jury president]

[basic info, links to profile overlay]

Submission Requirements & Categories

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)


CATEGORIES

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Creator-Led Content - Single
Advance Deadline Fee: $650.00

A single (1) piece of creator-led branded content, regardless of medium, format or length. The creator’s distinctive voice, perspective or creative practice should be fundamental to the idea and execution.
Enter this Category

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Creator-Led Content - Series
Advance Deadline Fee: $650.00

A series (2–5) of creator-led branded content developed across multiple connected or recurring executions, regardless of medium or format. Entries should demonstrate how the idea, format, narrative or creative approach develops across the series rather than simply repeating a single execution.
Enter this Category

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Multi-Creator Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of branded work that brings together multiple creators in a meaningful creative collaboration. Entries should demonstrate how the distinct voices, perspectives, practices or communities of the participating creators contribute to and strengthen the larger creative idea.
Enter this Category

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Narrative / Character-Led
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of creator-led branded work built around distinctive storytelling, original characters, personas, worlds or narrative concepts. Entries may include single or episodic narratives, recurring characters and other creator-developed forms of storytelling in which narrative or character is central to the idea.
Enter this Category

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Community & Participation
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of creator-led work that meaningfully engages, involves or mobilizes a community or audience as part of the creative idea. Entries should demonstrate participation beyond passive viewership, with the creator’s relationship to their community playing an integral role in the work. Includes challenges, collaborations, or participatory formats that drive shared creation and engagement.
Enter this Category

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Creative Use of Medium
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of creator-led work that uses the characteristics, conventions or possibilities of its chosen medium in an inventive or unexpected way. This may include social platforms, video, audio, podcasts, streaming, gaming, publishing, live experiences and emerging forms where the medium itself is integral to the creative idea.
Enter this Category

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Original Format & IP
Advance Deadline Fee: $650.00

A series (2–5) of creator-led branded work that creates, develops or meaningfully expands an original format, character, property, world or recurring creative concept. Entries should demonstrate distinctive creative authorship and an idea with the potential to extend beyond a single execution.
Enter this Category

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Creator Craft - Art Direction & Visual Identity
Advance Deadline Fee: $650.00

Exceptional visual authorship in creator-led branded content. This may include art direction, styling, composition, design, image-making and the development or application of a distinctive and recognizable visual language.
Enter this Category

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Creator Craft - Writing & Storytelling
Advance Deadline Fee: $650.00

Exceptional writing and storytelling craft in creator-led branded content. This may include scripts, dialogue, narrative structure, character development, recurring formats and other forms of written or narrative expression.
Enter this Category

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Creator Craft - Performance
Advance Deadline Fee: $650.00

Exceptional creator performance in branded content. Entries may demonstrate distinctive delivery, characterization, personality, improvisation, physical performance or other forms in which the creator’s performance is fundamental to the creative impact of the work.
Enter this Category

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Creator Craft - Use of Humor
Advance Deadline Fee: $650.00

Exceptional use of humor as a central creative device in creator-led branded content. Entries should demonstrate originality, a distinctive comedic voice, timing or an inventive understanding of humor appropriate to the creator, audience and medium.
Enter this Category

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Breakthrough Creator
Advance Deadline Fee: $650.00

Recognizes an emerging creator demonstrating an exceptional and distinctive creative voice through branded work. Entries should demonstrate originality and creative authorship, alongside a proven ability to create meaningful impact for a brand or across multiple brand collaborations. The creator’s body of work should demonstrate a distinctive approach to branded creativity and signal the potential to shape the future of creator-led work.
Enter this Category
Cultural Driver
Creator / Brand Collaboration

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Creator / Brand Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2-10) that features a collaboration between multiple brands and/or creators that generate cultural impact. Entries should demonstrate how the partnership authentically merges voices, expands reach, and sparks engagement beyond traditional advertising.
Enter this Category
Direct Marketing
Social Media

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Social Media - Creator-Driven Engagement
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work on social platforms where creators are used strategically to connect with a specific audience. Entries should show how authentic creator involvement drives targeted engagement, fosters community, and amplifies brand impact.
Enter this Category
Gaming
Creators, Streamers & Gaming Talent

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Creators, Streamers & Gaming Talent
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which gaming creators, streamers, esports players or other gaming personalities play a meaningful creative role. Their voice, performance, expertise, community or participation should be integral to the idea rather than simply serving as endorsement or talent.
Enter this Category
Health & Wellness
Social Media

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Social Media - Influencer & Creator
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work on social platforms leveraging influencers or creators to build trust, share credible information, reduce stigma, or drive healthy actions.
Enter this Category
Indies
Social Media & Creator Content

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Social Media & Creator Content
Advance Deadline Fee: $500.00

A single (1) or series (2-10) of work created by an indie agency that leverages the power of social platforms to communicate the brand's message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
Enter this Category
Integrated / Omnichannel
Brand Partnerships

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Brand Partnerships - Creator / Brand Collaboration
Advance Deadline Fee: $875.00

A fully integrated campaign consisting of 3–10 elements executed in at least 3 mediums, created through collaboration between a brand and a creator. Work in this category demonstrates authentic alignment, innovative use of creator voice, and expanded cultural relevance through the partnership.
NOTE: All client/brand names involved in the work must be included.
NOTE: All brands and creators should also be listed under full credits.
Enter this Category
Public Relations
Brand Partnerships

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Brand Partnerships - Creator / Brand Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work where creators and brands collaborate to unlock targeted audiences and amplify impact and/ or cultural relevance.
Enter this Category
Radio & Audio-First
Brand Partnerships

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Brand Partnerships - Creator / Brand Collaboration
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of radio or audio-first work created through collaboration between a brand and a creator. Highlights authentic alignment, distinctive creator voice, and expanded reach or resonance delivered through the partnership.
NOTE: All client/brand names involved in the work must be included.
NOTE: All brands and creators should also be listed under full credits.
Enter this Category
Sports
Social & Creator-Led Creativity

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Social & Creator-Led Creativity
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of social and/or creator-led sport content that leverages the power of social platforms to communicate the brand's message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
Enter this Category