Categories

Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

ELIGIBILITY
Project must have launched between January 1, 2026 – March 5, 2027.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.

Information

Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

Entry Title: Provide the name of the project, or the campaign name.
NOTE: Do not put the category into the Entry Title.
Client / Brand: Who is the client on the project and/or what brand is it promoting?
Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
Launch Date: The month and year in which the work first ran, aired, was published, etc.
Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
Creative Idea: A summary of the creative idea behind the work. (max 300 words)
Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
Translation to English: Required for all entries which are not originally in English.
NOTE: Video entries should include subtitles when possible.

Media

Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES

ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL

Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.

Credits

A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:

Company Name
Company City
Company Type is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:

First Name
Last Name
Title is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.
Company / Company City is the company that this individual is associated with (optional)

CU_01
Data Visualization - Static
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes static charts, maps, graphs, custom content, etc.

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CU_02
Data Visualization - Dynamic / Responsive
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes dynamic forms of charts, maps, graphs, custom content, etc.

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CU_03
AI & Machine Learning
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which AI and machine learning to analyze, interpret or act upon data. Entries should demonstrate how AI reveals patterns, generates insights, makes predictions or enables decisions from data in ways that are fundamental to the creative idea or execution.

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CU_04
Data-Driven Insight
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which ideas were born from an unexpected discovery, pattern or insight revealed through data. Entries should demonstrate how the interpretation of data led directly to the creative idea or opportunity.

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CU_05
Targeting
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.

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CU_06
Storytelling
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

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CU_08
Experiential & Immersive
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

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CU_09
Real-Time Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.

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CU_10
Use of Technology
Advance Deadline Fee: $650.00

A single (1) or series (2–5) of work that applies specialized digital technologies to gather, analyze, or display data for a brand, product, service, or message. Includes the use of AI and other emerging tools where technology enables data to be transformed into creative impact.
NOTE: No special equipment will be used for judging. Submission media must clearly demonstrate the technology in action.

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CU_11
Data-Driven Personalization
Advance Deadline Fee: $650.00

Use of a specific data set to personalize advertising in a single (1) or series (2-5) of work for a brand, product, service, or message. Includes custom messaging, displays, experiences, targeting, products, etc.

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CU_12
Responsible or Ethical Use of Data
Advance Deadline Fee: $650.00

Work that identifies critical issues in how data is used and offers pioneering solutions that protect individuals and society. Entries may be a single (1) or series (2–5) of initiatives that introduce new approaches to privacy, security, and ethics, moving beyond the status quo to set higher standards for the future.

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CU_13
B2B Communications
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to communicate a message or service between businesses.

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CU_14
Commerce
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to facilitate the buying, selling, or trading of goods or services. Data must have played an integral role in driving consumer transactions.

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CU_15
Data for Good
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.

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CU_16
Brand Partnerships
Advance Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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CU_17
Innovation - New Ideas in Creative Use of Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_18: Execution or CU_19: Use of Media.

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CU_18
Innovation - Execution in Creative Use of Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_17: New Ideas or CU_19: Use of Media.

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CU_19
Innovation - Use of Media in Creative Use of Data
Advance Deadline Fee: $650.00

A single (1) or series (2-5) of work in which data plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CU_17: New Ideas or CU_18: Execution.

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