CATEGORIES / FEES / REQUIREMENTS

Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Creative Use of Data
Data Visualization

CU_01: Data Visualization - Static
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes static charts, maps, graphs, custom content, etc.

CU_02: Data Visualization - Dynamic / Responsive
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes dynamic forms of charts, maps, graphs, custom content, etc.

Creative Use of Data
Targeting

CU_03: Targeting
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.

Creative Use of Data
Storytelling

CU_04: Storytelling
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

Creative Use of Data
Social Media

CU_05: Social Media
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.

Creative Use of Data
Experiential & Immersive

CU_06: Experiential & Immersive
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

Creative Use of Data
Real-Time Data

CU_07: Real-Time Data
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.

Creative Use of Data
Use of Technology

CU_08: Use of Technology
Final Deadline Fee: $750.00

Specialized digital technologies used to gather, interpret, or display data in a single (1) or series (2-5) of work for a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Creative Use of Data
Innovation & Transformation

CU_09: Innovation in Data
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

CU_10: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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