The One Show

Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Design
Brand Identity

DE_01: Brand Identity - Logo
Final Deadline Fee: $750.00

A single (1) graphic image that identifies a company or product. Includes static and dynamic logos.
NOTE: A logo and its variations can be entered in this category.
NOTE: Sonic branding logos should be entered in category MS_01: Music & Sound Craft – Sonic Branding or RA_01: Sonic Branding / Branded Audio.
Enter this Category

DE_02: Brand Identity - Single Item
Final Deadline Fee: $750.00

A single (1) individual component of the identity system of a brand, product, or service. Includes physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items.
NOTE: Logos should be entered in category DE_01: Logo.
NOTE: Full identity systems should be entered in category DE_03: Brand Identity System or DE_04: Rebranding.
Enter this Category

DE_03: Brand Identity - System
Final Deadline Fee: $900.00

A series (2-20) of elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network IDs, branding guidelines, etc.
NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.
NOTE: Sonic branding logos should be entered in category MS_01: Music & Sound Craft – Sonic Branding or RA_01: Sonic Branding / Branded Audio.
Enter this Category

DE_04: Brand Identity - Rebranding
Final Deadline Fee: $900.00

A series (2-20) of elements of a new identity system for an existing brand, product, or service. Entries must include examples of the previous branding for comparison. May include business cards, stationery, logo, network IDs, branding guidelines, etc. Includes complete brand transformation systems.
NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.
NOTE: Sonic branding logos should be entered in category MS_01: Music & Sound Craft – Sonic Branding or RA_01: Sonic Branding / Branded Audio.
Enter this Category
Design
Corporate Communications

DE_05: Corporate Communications
Final Deadline Fee: $750.00

A single (1) or series (2-10) of communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines.
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Design
Editorial

DE_06: Editorial - Books
Final Deadline Fee: $750.00

Overall design of a single (1) or series (2-10) of commercially available books. Includes book cover design.
NOTE: Non-commercially available books should be entered in category DE_13: Promotional Booklets, Books & Brochures.
NOTE: Each book in a series must have been released within the eligibility dates.
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DE_07: Editorial - Magazines & Newspapers
Final Deadline Fee: $750.00

Overall design of a single (1) or series (2-10) of commercially available magazines or newspapers. Includes cover design.
NOTE: Non-commercially available magazines or newspapers should be entered in category DE_13: Promotional Booklets, Books & Brochures.
NOTE: Each magazine or newspaper in a series must have been released within the eligibility dates.
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DE_08: Editorial - Digital Publications
Final Deadline Fee: $750.00

Overall layout design and functionality of a single (1) or series (2-10) of e-books, digital magazines, catalogues, or other digital and interactive publications.
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Design
Typography

DE_09: Typography - Typeface Design
Final Deadline Fee: $750.00

A single (1) font or family of fonts.
NOTE: Use of the typeface will not be judged, but may be submitted for reference.
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DE_10: Typography - Static
Final Deadline Fee: $750.00

A single (1) or series (2-10) of non-moving type-based compositions for a brand. It can be stand-alone or incorporated into a larger design. Includes printed, digital, and 3D objects.
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DE_11: Typography - Dynamic / In Motion
Final Deadline Fee: $750.00

A single (1) or series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design.
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Design
Promotional

DE_12: Promotional - Print Advertisements
Final Deadline Fee: $750.00

A single (1) or series (2-10) of full-page, spread, or small space advertisements in a magazine or newspaper promoting a product, service, or message.
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DE_13: Promotional - Booklets, Books & Brochures
Final Deadline Fee: $750.00

A single (1) or series (2-10) of printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, etc.
NOTE: Commercially available publications should be entered into category DE_06: Books or DE_07: Magazines & Newspapers.
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DE_14: Promotional - Physical Items
Final Deadline Fee: $750.00

A single (1) or series (2-10) of physical items created to promote a brand, product, service, or message. Includes apparel and other dimensional items.
NOTE: Packaging of promotional items should be entered into category DE_18: Packaging - Promotional.
NOTE: Both commercially-available and gratis products can be entered here.
Enter this Category
Design
Packaging

DE_15: Packaging - Mass-market
Final Deadline Fee: $750.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products. Mass-market items are produced on a large scale and aimed at a wide consumer base.
NOTE: Packaging of non-commercially available or gratis products should be entered into category DE_18: Promotional.
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DE_16: Packaging - Specialty / Limited Edition
Final Deadline Fee: $750.00

A single (1) or series (2-10) of limited-edition packaging produced for a commercially available product or line of products in a niche market.
NOTE: Packaging of non-commercially available or gratis products should be entered into category DE_18: Promotional.
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DE_17: Packaging - Luxury
Final Deadline Fee: $750.00

A single (1) or series (2-10) of packaging produced for a commercially available luxury brand, product, or line of products.
NOTE: Packaging of non-commercially available or gratis products should be entered into category DE_18: Promotional.
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DE_18: Packaging - Promotional
Final Deadline Fee: $750.00

A single (1) or series (2-10) of packaging produced for a promotional product or line of products that are not commercially available for purchase.
NOTE: Packaging of commercially available products should be entered into categories DE_15, DE_16, DE_17, or DE_19.
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DE_19: Packaging - Sustainable
Final Deadline Fee: $750.00

A single (1) or series (2-10) of packaging for a product or line of products that reduces the negative impact on the environmentfor in its production and/or materials. Includes packaging for commercially available and promotional gratis products.
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Design
Data Visualization

DE_20: Data Visualization - Static or Dynamic
Final Deadline Fee: $750.00

A single (1) or series (2-10) of work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.
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Design
Digital Design

DE_21: Digital Design
Final Deadline Fee: $750.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilitites, or other digital branded collateral items.
Enter this Category
Design
Posters

DE_22: Posters - Single
Final Deadline Fee: $750.00

A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Enter this Category

DE_23: Posters - Series
Final Deadline Fee: $900.00

A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Enter this Category
Design
Out of Home

DE_24: Out of Home - Single
Final Deadline Fee: $750.00

A single (1) element of environmental design including billboards, transit, point-of-purchase, kiosks, and other ambient media.
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DE_25: Out of Home - Series
Final Deadline Fee: $900.00

A series (2-10) of elements of environmental design including billboards, transit, point-of-purchase, kiosks, and other ambient media.
Enter this Category

DE_26: Out of Home - Brand Installations
Final Deadline Fee: $750.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand, product, service, or message in an indoor or outdoor space. Includes pop-up stores, corporate events, trade show booths, street art or takeovers of public spaces.
NOTE: Billboards and transit should be entered in categories DE_24 and DE_25: Out of Home.
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Design
Spatial Design

DE_27: Spatial Design - Experiential & Immersive
Final Deadline Fee: $750.00

A single (1) or series (2-10) of physical spaces temporarily used to connect people to a brand, product, service, or message. Includes live events, exhibitions, art interventions, responsive environments, etc.
NOTE: Billboards and transit should be entered in categories DE_24 and DE_25: Out of Home.
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DE_28: Spatial Design - Architecture
Final Deadline Fee: $750.00

Design of a single (1) or series (2-10) of permanent or long-term structures for a brand or organization. Includes buildings and landscapes for public and private facilities.
NOTE: Billboards and transit should be entered in categories DE_24 and DE_25: Out of Home.
Enter this Category

DE_29: Spatial Design - Wayfinding
Final Deadline Fee: $750.00

A single (1) or system (2-10) of pieces of signage used to guide the user through an environment by using landmarks, signs and pathways. Can be indoor or outdoor, temporary or permanent.
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Design
Service Design / Customer Experience (CX)

DE_30: Service Design / Customer Experience (CX)
Final Deadline Fee: $750.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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Design
Moving Image

DE_31: Moving Image - Single
Final Deadline Fee: $750.00

A single (1) moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
Enter this Category

DE_32: Moving Image - Series
Final Deadline Fee: $900.00

A series (2-5) of moving image-based works that communicate a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
Enter this Category
Design
B2B Communications

DE_33: B2B Communications
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses.
Enter this Category
Design
Design for Good

DE_34: Design for Good
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Design
Brand Partnerships

DE_35: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of design-focused work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Design
Craft

DE_36: Craft - Art Direction
Final Deadline Fee: $750.00

The overall visual appearance of a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.
Enter this Category

DE_37: Craft - Illustration
Final Deadline Fee: $750.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.
Enter this Category

DE_38: Craft - Photography
Final Deadline Fee: $750.00

Photography within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
Enter this Category

DE_39: Craft - Printing & Paper Craft
Final Deadline Fee: $750.00

The application of specialized skills, technologies and other uses of paper and printing techniques in a single (1) or series (2-10) of work. Includes 3D printing.
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DE_40: Craft - Animation
Final Deadline Fee: $750.00

Animation within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.
Enter this Category
Design
Innovation

DE_41: Innovation - New Ideas in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DE_42: Execution or DE_43: Use of Media.
Enter this Category

DE_42: Innovation - Execution in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DE_41: New Ideas or DE_43: Use of Media.
Enter this Category

DE_43: Innovation - Use of Media in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DE_41: New Ideas or DE_42: Execution.
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