Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.
NOTE: Traditional commercial spots do not generally qualify for this discipline and should instead be entered in the Film & Video discipline.

NOTE: Content Videos should be entered as Judging Media and Case Videos as Supporting Media in all content categories. See individual categories for specific requirements.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Short Form Video

BE_01
Short Form Video - Single
Early Deadline Fee: $600.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less.
Enter this Category

BE_02
Short Form Video - Series / Episodic
Early Deadline Fee: $750.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less each.
Enter this Category
Branded Entertainment
Long Form Video

BE_03
Long Form Video - Single
Early Deadline Fee: $600.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes.
Enter this Category

BE_04
Long Form Video - Series / Episodic
Early Deadline Fee: $750.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes each.
Enter this Category
Branded Entertainment
Full Length Video

BE_05
Full Length Video - Single
Early Deadline Fee: $600.00

A single film or video with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer.
Enter this Category

BE_06
Full Length Video - Series / Episodic
Early Deadline Fee: $750.00

A series (2-5) of films or videos with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer each.
Enter this Category
Branded Entertainment
Music Videos

BE_07
Music Videos
Early Deadline Fee: $600.00

A single (1) or series (2-5) of live-action or animated videos created to promote a brand, musician or musical act.
Enter this Category
Branded Entertainment
Audio

BE_08
Audio
Early Deadline Fee: $600.00

A single (1) or series (2-5) of audio content with a brand integrated into the script, plot, or broader themes.
Enter this Category
Branded Entertainment
Mobile Apps

BE_09
Mobile Apps
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded applications on a mobile platform that uses entertainment to enhance the user's interaction with the brand.
Enter this Category
Branded Entertainment
Games / Gaming

BE_10
Games / Gaming
Early Deadline Fee: $600.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Experiential

BE_11
Experiential - Brand Installations
Early Deadline Fee: $600.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand in a physical or virtual space. Includes physical and digital pop-up stores, exhibitions, trade show booths, 360 videos, street art or takeovers of public spaces.
Enter this Category

BE_12
Experiential - In-Person Events
Early Deadline Fee: $600.00

A single (1) or series (2-5) of planned in-person events, competitions, or social gatherings centered around a brand.
Enter this Category

BE_13
Experiential - Virtual Events
Early Deadline Fee: $600.00

A single (1) or series (2-5) of online community events centered around a brand. Includes livestreaming, product launches, concerts, etc.
Enter this Category

BE_14
Experiential - Hybrid Events
Early Deadline Fee: $600.00

A single (1) or series (2-5) of events, competitions, or social gatherings centered around a brand that seamlessly combines in-person and virtual elements.
Enter this Category
Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_15
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Low Budget

BE_16
Low Budget
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that utilized a low or conservative production budget.
NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.
Learn more.
Enter this Category
Branded Entertainment
User-Generated Content (UGC)

BE_17
User-Generated Content (UGC)
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.
Enter this Category
Branded Entertainment
Commerce

BE_18
Commerce
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Branded Entertainment
B2B Communications

BE_19
B2B Communications
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content or experiences intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Branded Entertainment categories.
Enter this Category
Branded Entertainment
Branded Entertainment for Good

BE_20
Branded Entertainment for Good
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Branded Entertainment
Brand Partnerships

BE_21
Brand Partnerships
Early Deadline Fee: $600.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Branded Entertainment
Use of Humor

BE_22
Use of Humor
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that leverage humor as a creative tool.
Enter this Category
Branded Entertainment
Use of Drama

BE_23
Use of Drama
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that leverage drama as a creative tool.
Enter this Category
Branded Entertainment
Craft

BE_24
Craft - Art Direction
Early Deadline Fee: $600.00

The overall visual appearance of a single (1) or series (2-5) of branded content or experiences.
Enter this Category

BE_25
Craft - Use of Technology
Early Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences. Includes the use of AI technologies.
Enter this Category
Branded Entertainment
Innovation

BE_26
Innovation - New Ideas in Branded Entertainment
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BE_27: Execution or BE_28: Use of Media.
Enter this Category

BE_27
Innovation - Execution in Branded Entertainment
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BE_26: New Ideas or BE_28: Use of Media.
Enter this Category

BE_28
Innovation - Use of Media in Branded Entertainment
Early Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BE_26: New Ideas or BE_27: Execution.
Enter this Category