The One Show

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.
NOTE: Traditional commercial spots should be entered in the Film & Video discipline.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Short Form Video

BE_01: Short Form Video - Single
Final Deadline Fee: $900.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less.
Enter this Category

BE_02: Short Form Video - Series / Episodic
Final Deadline Fee: $1,050.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less each.
Enter this Category
Branded Entertainment
Long Form Video

BE_03: Long Form Video - Single
Final Deadline Fee: $900.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes.
Enter this Category

BE_04: Long Form Video - Series / Episodic
Final Deadline Fee: $1,050.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes each.
Enter this Category
Branded Entertainment
Full Length Video

BE_05: Full Length Video - Single
Final Deadline Fee: $900.00

A single film or video with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer.
Enter this Category

BE_06: Full Length Video - Series / Episodic
Final Deadline Fee: $1,050.00

A series (2-5) of films or videos with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer each.
Enter this Category
Branded Entertainment
Music Videos

BE_07: Music Videos
Final Deadline Fee: $900.00

A single (1) or series (2-5) of live-action or animated videos created to promote a brand, musician or musical act.
Enter this Category
Branded Entertainment
Audio

BE_08: Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of audio content with a brand integrated into the script, plot, or broader themes.
Enter this Category
Branded Entertainment
Mobile Apps

BE_09: Mobile Apps
Final Deadline Fee: $900.00

A single (1) or series (2-5) of applications on a mobile platform that features a brand as an integral component.
Enter this Category
Branded Entertainment
Games / Gaming

BE_10: Games / Gaming
Final Deadline Fee: $900.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Experiential

BE_11: Experiential - Brand Installations
Final Deadline Fee: $900.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand in a physical or virtual space. Includes physical and digital pop-up stores, exhibitions, trade show booths, 360 videos, street art or takeovers of public spaces.
Enter this Category

BE_12: Experiential - In-Person Events
Final Deadline Fee: $900.00

A single (1) or series (2-5) of planned in-person events, competitions, or social gatherings centered around a brand.
Enter this Category

BE_13: Experiential - Virtual Events
Final Deadline Fee: $900.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events centered around a brand.
Enter this Category

BE_14: Experiential - Hybrid Events
Final Deadline Fee: $900.00

A single (1) or series (2-5) of events, competitions, or social gatherings centered around a brand that seamlessly combines in-person and virtual elements.
Enter this Category
Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_15: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Low Budget

BE_16: Low Budget
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that utilized a low or conservative production budget.
NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.
Enter this Category
Branded Entertainment
User-Generated Content (UGC)

BE_17: User-Generated Content (UGC)
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.
Enter this Category
Branded Entertainment
Commerce

BE_18: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Branded Entertainment
B2B Communications

BE_19: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content or experiences intended to communicate a message or service between businesses.
NOTE: B2B work can also be entered into other Branded Entertainment categories.
Enter this Category
Branded Entertainment
Branded Entertainment for Good

BE_20: Branded Entertainment for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Branded Entertainment
Brand Partnerships

BE_21: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Branded Entertainment
Use of Humor

BE_22: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that leverage humor as a creative tool.
Enter this Category
Branded Entertainment
Use of Drama

BE_23: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that leverage drama as a creative tool.
Enter this Category
Branded Entertainment
Craft

BE_24: Craft - Art Direction
Final Deadline Fee: $900.00

The overall visual appearance of a single (1) or series (2-5) of branded content or experiences.
Enter this Category

BE_25: Craft - Use of Technology
Final Deadline Fee: $900.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences. Includes the use of AI technologies.
Enter this Category
Branded Entertainment
Innovation

BE_26: Innovation - New Ideas in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BE_27: Execution or BE_28: Use of Media.
Enter this Category

BE_27: Innovation - Execution in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BE_26: New Ideas or BE_28: Use of Media.
Enter this Category

BE_28: Innovation - Use of Media in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BE_26: New Ideas or BE_27: Execution.
Enter this Category


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