The One Show

CATEGORIES / FEES / REQUIREMENTS

Pharma

Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions.
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ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Pharma
Branded Content

PH_01: Branded Content
Early Deadline Fee: $575.00

A single (1) or series (2-5) of Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
Enter this Category
Pharma
Experiential / Immersive / Events

PH_02: Experiential / Immersive / Events
Early Deadline Fee: $575.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Pharma brand, product, message, or service.
Enter this Category
Pharma
Creative Use of Data

PH_03: Creative Use of Data
Early Deadline Fee: $575.00

A single (1) or series (2-5) of Pharma work in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Enter this Category
Pharma
Products

PH_04: Products
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Pharma.
Enter this Category
Pharma
Design

PH_05: Design - Branding
Early Deadline Fee: $575.00

A single (1) or series (2-10) of elements of an identity system for a Pharma brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
Enter this Category

PH_06: Design - Packaging
Early Deadline Fee: $575.00

A single (1) or series (2-10) of packaging for a Pharma product or line of products.
Enter this Category
Pharma
Promotional Items

PH_07: Promotional Items
Early Deadline Fee: $575.00

A single (1) or series (2-10) of physical items created to promote a Pharma brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
Enter this Category
Pharma
Direct Marketing

PH_08: Direct Marketing
Early Deadline Fee: $575.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Pharma brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories PH_01: Branded Content or PH_09: Film.
NOTE: Entries must include the targeted audience.
Enter this Category
Pharma
Film

PH_09: Film
Early Deadline Fee: $575.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
Enter this Category
Pharma
Online & Mobile

PH_10: Online & Mobile
Early Deadline Fee: $575.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Pharma brand, product, service, or message.
Enter this Category
Pharma
Social Media

PH_11: Social Media
Early Deadline Fee: $575.00

A single (1) or series (2-10) of work that leverages the power of social platforms to communicate a Pharma-related message and engage its targeted audience.
NOTE: Entries must include all social platforms used.
Enter this Category
Pharma
Print

PH_12: Print
Early Deadline Fee: $575.00

A single (1) or series (2-10) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
Enter this Category
Pharma
Out of Home

PH_13: Out of Home
Early Deadline Fee: $575.00

A single (1) or series (2-10) of out-of-home advertising created to promote a Pharma brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
Enter this Category
Pharma
Public Relations

PH_14: Public Relations
Early Deadline Fee: $575.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Pharma-related brand, product, service, or message.
Enter this Category
Pharma
Radio & Audio

PH_15: Radio & Audio
Early Deadline Fee: $575.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Pharma-related brand, product, service, or message.
Enter this Category
Pharma
Integrated Campaign

PH_16: Integrated Campaign
Early Deadline Fee: $775.00

A fully integrated Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category
Pharma
Craft

PH_17: Craft - Art Direction
Early Deadline Fee: $575.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
Enter this Category

PH_18: Craft - Writing
Early Deadline Fee: $575.00

Writing in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
Enter this Category

PH_19: Craft - Use of Technology
Early Deadline Fee: $575.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Pharma brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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PH_20: Craft - Data-Driven Personalization
Early Deadline Fee: $575.00

Use of a specific data set to personalize communications in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
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Pharma
Innovation & Transformation

PH_21: Innovation in Pharma
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

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