Categories in Innovation have been expanded to focus on the different ways that a piece can be pushing the boundaries of creativity and media. From the truly new ideas, the creative ways to execute an idea, or the brilliant use of a particular media — each discipline now has a variety of Innovation categories to celebrate the evolution of creativity in advertising.



ELIGIBILITY
Project must have launched between January 1, 2025 – February 20, 2026.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Innovation in New Ideas

Branded Entertainment
Innovation

BE_29
Innovation - New Ideas in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BE_30: Execution or BE_31: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_31
Innovation - New Ideas in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_32: Execution or BS_33: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_17
Innovation - New Ideas in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_18: Execution or CT_19: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_15
Innovation - New Ideas in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_16: Execution or CU_17: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_33
Innovation - New Ideas in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DM_34: Execution or DM_35: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_21
Innovation - New Ideas in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories EX_22: Execution or EX_23: Use of Media.
Enter this Category
Film & Video
Innovation

FI_18
Innovation - New Ideas in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories FI_19: Execution or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_21
Innovation - New Ideas in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories GA_22: Execution or GA_23: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_28
Innovation - New Ideas in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories HW_29: Execution or HW_30: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_17
Innovation - New Ideas in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores new or transformative ideas and concepts that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IG_18: Execution or IG_19: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_39
Innovation - New Ideas in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IN_40: Execution or IN_41: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_16
Innovation - New Ideas in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_17: Execution or IP_18: Use of Media.
Enter this Category
Out of Home
Innovation

OH_25
Innovation - New Ideas in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories OH_26: Execution or OH_27: Use of Media.
Enter this Category
Pharma
Innovation

PH_23
Innovation - New Ideas in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PH_24: Execution or PH_25: Use of Media.
Enter this Category
Public Relations
Innovation

PR_15
Innovation - New Ideas in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PR_16: Execution or PR_17: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_23
Innovation - New Ideas in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories RA_24: Execution or RA_25: Use of Media.
Enter this Category
Social Media
Innovation

SM_27
Innovation - New Ideas in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories SM_31: Execution or SM_32: Use of Media.
Enter this Category

Innovation in Execution

Branded Entertainment
Innovation

BE_30
Innovation - Execution in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BE_29: New Ideas or BE_31: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_32
Innovation - Execution in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_31: New Ideas or BS_33: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_18
Innovation - Execution in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_17: New Ideas or CT_19: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_16
Innovation - Execution in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_15: New Ideas or CU_17: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_34
Innovation - Execution in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DM_33: New Ideas or DM_35: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_22
Innovation - Execution in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories EX_21: New Ideas or EX_23: Use of Media.
Enter this Category
Film & Video
Innovation

FI_19
Innovation - Execution in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories FI_18: New Ideas or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_22
Innovation - Execution in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories GA_21: New Ideas or GA_23: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_29
Innovation - Execution in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories HW_28: New Ideas or HW_30: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_18
Innovation - Execution in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores new techniques, devices, or methods in implementation that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IG_17: New Ideas or IG_19: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_40
Innovation - Execution in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IN_39: New Ideas or IN_41: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_17
Innovation - Execution in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_16: New Ideas or IP_18: Use of Media.
Enter this Category
Out of Home
Innovation

OH_26
Innovation - Execution in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories OH_25: New Ideas or OH_27: Use of Media.
Enter this Category
Pharma
Innovation

PH_24
Innovation - Execution in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PH_23: New Ideas or PH_25: Use of Media.
Enter this Category
Public Relations
Innovation

PR_16
Innovation - Execution in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PR_15: New Ideas or PR_17: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_24
Innovation - Execution in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories RA_23: New Ideas or RA_25: Use of Media.
Enter this Category
Social Media
Innovation

SM_28
Innovation - Execution in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories SM_30: New Ideas or SM_32: Use of Media.
Enter this Category

Innovation in Use of Media

Branded Entertainment
Innovation

BE_31
Innovation - Use of Media in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BE_29: New Ideas or BE_30: Execution.
Enter this Category
Brand-Side / In-House
Innovation

BS_33
Innovation - Use of Media in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_31: New Ideas or BS_32: Execution.
Enter this Category
Creative Use of Technology
Innovation

CT_19
Innovation - Use of Media in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_17: New Ideas or CT_18: Execution.
Enter this Category
Creative Use of Data
Innovation

CU_15
Innovation - New Ideas in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_16: Execution or CU_17: Use of Media.
Enter this Category

CU_16
Innovation - Execution in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_15: New Ideas or CU_17: Use of Media.
Enter this Category

CU_17
Innovation - Use of Media in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CU_15: New Ideas or CU_16: Execution.
Enter this Category
Direct Marketing
Innovation

DM_35
Innovation - Use of Media in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DM_33: New Ideas or DM_34: Execution.
Enter this Category
Experiential & Immersive
Innovation

EX_23
Innovation - Use of Media in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories EX_21: New Ideas or EX_22: Execution.
Enter this Category
Film & Video
Innovation

FI_20
Innovation - Use of Media in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories FI_18: New Ideas or FI_19: Execution.
Enter this Category
Gaming
Innovation

GA_23
Innovation - Use of Media in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories GA_21: New Ideas or GA_22: Execution.
Enter this Category
Health & Wellness
Innovation

HW_30
Innovation - Use of Media in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories HW_28: New Ideas or HW_29: Execution.
Enter this Category
Integrated / Omnichannel
Innovation

IG_19
Innovation - Use of Media in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IG_17: New Ideas or IG_18: Execution.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_41
Innovation - Use of Media in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IN_39: New Ideas or IN_40: Execution.
Enter this Category
IP & Product Design
Innovation

IP_18
Innovation - Use of Media in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_16: New Ideas or IP_17: Execution.
Enter this Category
Out of Home
Innovation

OH_27
Innovation - Use of Media in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories OH_25: New Ideas or OH_26: Execution.
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Pharma
Innovation

PH_25
Innovation - Use of Media in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PH_23: New Ideas or PH_24: Execution.
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Public Relations
Innovation

PR_17
Innovation - Use of Media in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PR_15: New Ideas or PR_16: Execution.
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Radio & Audio-First
Innovation

RA_25
Innovation - Use of Media in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories RA_23: New Ideas or RA_24: Execution.
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Social Media
Innovation

SM_29
Innovation - Use of Media in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories SM_30: New Ideas or SM_31: Execution.
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Innovation in Craft

Moving Image Craft & Production
Innovation in Moving Image Craft

MI_25
Innovation in Moving Image Craft
Super Early Deadline Fee: $550.00

Visual and audio craft used in a single (1) or series (2-5) of commercial spots or branded content videos that explore transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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Music & Sound Craft
Innovation in Music & Sound Craft

MS_17
Innovation in Music & Sound Craft
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of audio-based work that explores transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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