The One Show

Innovation

Categories in Innovation have been expanded to focus on the different ways that a piece can be pushing the boundaries of creativity and media. From the truly new ideas, the creative ways to execute an idea, or the brilliant use of a particular media — each discipline now has a variety of Innovation categories to celebrate the evolution of creativity in advertising.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Innovation in New Ideas


Branded Entertainment
Innovation

BE_26: Innovation - New Ideas in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BE_27: Execution or BE_28: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_26: Innovation - New Ideas in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_27: Execution or BS_28: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_13: Innovation - New Ideas in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_14: Execution or CT_15: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_12: Innovation - New Ideas in Creative Use of Data
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_13: Execution or CU_14: Use of Media.
Enter this Category
Design
Innovation

DE_41: Innovation - New Ideas in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DE_42: Execution or DE_43: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_30: Innovation - New Ideas in Direct Marketing
Final Deadline Fee: $900.00

A single (1) or series (2-5) of direct marketing work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DM–31: Execution or DM_32: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_21: Innovation - New Ideas in Experiential & Immersive
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories EX_22: Execution or EX_23: Use of Media.
Enter this Category
Film & Video
Innovation

FI_18: Innovation - New Ideas in Film
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories FI_19: Execution or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_20: Innovation - New Ideas in Gaming
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories GA_21: Execution or GA_22: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_23: Innovation - New Ideas in Health & Wellness
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories HW_24: Execution or HW_25: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_13: Innovation - New Ideas in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores new or transformative ideas and concepts that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IG_14: Execution or IG_15: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_27: Innovation - New Ideas in Interactive, Online, & Mobile
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IN_28: Execution or IN_29: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_12: Innovation - New Ideas in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_13: Execution or IP_14: Use of Media.
Enter this Category
Out of Home
Innovation

OH_21: Innovation - New Ideas in Out of Home
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out of home advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories OH_22: Execution or OH_23: Use of Media.
Enter this Category
Pharma
Innovation

PH_21: Innovation - New Ideas in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PH_22: Execution or PH_23: Use of Media.
Enter this Category
Public Relations
Innovation

PR_14: Innovation - New Ideas in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PR_15: Execution or PR_16: Use of Media.
Enter this Category
Print & Promotional
Innovation

PT_19: Innovation - New Ideas in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PT_20: Execution or PT_21: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_18: Innovation - New Ideas in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories RA_19: Execution or RA_20: Use of Media.
Enter this Category
Social Media
Innovation

SM_25: Innovation - New Ideas in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories SM_26: Execution or SM_27: Use of Media.
Enter this Category

BACK TO TOP

Innovation in Execution


Branded Entertainment
Innovation

BE_27: Innovation - Execution in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BE_26: New Ideas or BE_28: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_27: Innovation - Execution in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_26: New Ideas or BS_28: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_14: Innovation - Execution in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_13: New Ideas or CT_15: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_13: Innovation - Execution in Creative Use of Data
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_12: New Ideas or CU_14: Use of Media.
Enter this Category
Design
Innovation

DE_42: Innovation - Execution in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DE_41: New Ideas or DE_43: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_31: Innovation - Execution in Direct Marketing
Final Deadline Fee: $900.00

A single (1) or series (2-5) of direct marketing work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DM_30: New Ideas or DM_32: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_22: Innovation - Execution in Experiential & Immersive
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories EX_21: New Ideas or EX_23: Use of Media.
Enter this Category
Film & Video
Innovation

FI_19: Innovation - Execution in Film
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories FI_18: New Ideas or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_21: Innovation - Execution in Gaming
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories GA_20: New Ideas or GA_22: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_24: Innovation - Execution in Health & Wellness
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories HW_23: New Ideas or HW_25: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_14: Innovation - Execution in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores new techniques, devices, or methods in implementation that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IG_13: New Ideas or IG_15: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_28: Innovation - Execution in Interactive, Online, & Mobile
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IN_27: New Ideas or IN_29: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_13: Innovation - Execution in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_12: New Ideas or IP_14: Use of Media.
Enter this Category
Out of Home
Innovation

OH_22: Innovation - Execution in Out of Home
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out of home advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories OH_21: New Ideas or OH_23: Use of Media.
Enter this Category
Pharma
Innovation

PH_22: Innovation - Execution in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PH_21: New Ideas or PH_23: Use of Media.
Enter this Category
Public Relations
Innovation

PR_15: Innovation - Execution in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PR_14: New Ideas or PR_16: Use of Media.
Enter this Category
Print & Promotional
Innovation

PT_20: Innovation - Execution in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PT_19: New Ideas or PT_21: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_19: Innovation - Execution in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories RA_18: New Ideas or RA_20: Use of Media.
Enter this Category
Social Media
Innovation

SM_26: Innovation - Execution in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories SM_25: New Ideas or SM_27: Use of Media.
Enter this Category

BACK TO TOP

Innovation in Use of Media


Branded Entertainment
Innovation

BE_28: Innovation - Use of Media in Branded Entertainment
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BE_26: New Ideas or BE_27: Execution.
Enter this Category
Brand-Side / In-House
Innovation

BS_28: Innovation - Use of Media in Brand-Side / In-House
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_26: New Ideas or BS_27: Execution.
Enter this Category
Creative Use of Technology
Innovation

CT_15: Innovation - Use of Media in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_13: New Ideas or CT_14: Execution.
Enter this Category
Creative Use of Data
Innovation

CU_14: Innovation - Use of Media in Creative Use of Data
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which data plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CU_12: New Ideas or CU_13: Execution.
Enter this Category
Design
Innovation

DE_43: Innovation - Use of Media in Design
Final Deadline Fee: $750.00

A single (1) or series (2-5) of design work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DE_41: New Ideas or DE_42: Execution.
Enter this Category
Direct Marketing
Innovation

DM_32: Innovation - Use of Media in Direct Marketing
Final Deadline Fee: $900.00

A single (1) or series (2-5) of direct marketing work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DM_30: New Ideas or DM_31: Execution.
Enter this Category
Experiential & Immersive
Innovation

EX_23: Innovation - Use of Media in Experiential & Immersive
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories EX_21: New Ideas or EX_22: Execution.
Enter this Category
Film & Video
Innovation

FI_20: Innovation - Use of Media in Film
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories FI_18: New Ideas or FI_19: Execution.
Enter this Category
Gaming
Innovation

GA_22: Innovation - Use of Media in Gaming
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories GA_20: New Ideas or GA_21: Execution.
Enter this Category
Health & Wellness
Innovation

HW_25: Innovation - Use of Media in Health & Wellness
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories HW_23: New Ideas or HW_24: Execution.
Enter this Category
Integrated / Omnichannel
Innovation

IG_15: Innovation - Use of Media in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IG_13: New Ideas or IG_14: Execution.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_29: Innovation - Use of Media in Interactive, Online, & Mobile
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IN_27: New Ideas or IN_28: Execution.
Enter this Category
IP & Product Design
Innovation

IP_14: Innovation - Use of Media in IP & Product Design
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_12: New Ideas or IP_13: Execution.
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Out of Home
Innovation

OH_23: Innovation - Use of Media in Out of Home
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out of home advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories OH_21: New Ideas or OH_22: Execution.
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Pharma
Innovation

PH_23: Innovation - Use of Media in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PH_21: New Ideas or PH_22: Execution.
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Public Relations
Innovation

PR_16: Innovation - Use of Media in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PR_14: New Ideas or PR_15: Execution.
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Print & Promotional
Innovation

PT_21: Innovation - Use of Media in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PT_19: New Ideas or PT_20: Execution.
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Radio & Audio-First
Innovation

RA_20: Innovation - Use of Media in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories RA_18: New Ideas or RA_19: Execution.
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Social Media
Innovation

SM_27: Innovation - Use of Media in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories SM_25: New Ideas or SM_26: Execution.
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Innovation in Craft


Interactive & Mobile Craft
Innovation in Interactive & Mobile Craft

IC_14: Innovation in Interactive & Mobile Craft
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, and mobile-based work that explores transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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Moving Image Craft & Production
Innovation in Moving Image Craft

MI_22: Innovation in Moving Image Craft
Final Deadline Fee: $900.00

Visual and audio craft used in a single (1) or series (2-5) of commercial spots or branded content videos that explore transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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Music & Sound Craft
Innovation in Music & Sound Craft

MS_16: Innovation in Music & Sound Craft
Final Deadline Fee: $900.00

A single (1) or series (2-5) of audio-based work that explores transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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