The One Show

Integrated / Omnichannel

Integrated / Omnichannel recognizes creative concepts and messaging unified across multi-channel campaigns.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Integrated / Omnichannel
Integrated / Omnichannel Campaign

IG_01: Integrated / Omnichannel Campaign
Final Deadline Fee: $1,100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Brand Transformation / Repositioning

IG_02: Brand Transformation / Repositioning
Final Deadline Fee: $1,100.00

A fully integrated campaign that changes the way that the public perceives a brand or organization. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: An integrated campaign that does not change public perception should be entered into IG_03: Rebranding Campaign. A rebrand of solely the visual identity should be entered into DE_04: Design - Rebranding.
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Integrated / Omnichannel
Rebranding Campaign

IG_03: Rebranding Campaign
Final Deadline Fee: $1,100.00

A fully integrated campaign using a new visual identity system for an existing brand, product, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: A rebrand of solely the visual identity should be entered into DE_04: Design - Rebranding.
Enter this Category
Integrated / Omnichannel
Customer Experience / CX

IG_04: Customer Experience / CX
Final Deadline Fee: $1,100.00

A system (3-10) of touchpoints executed in at least 3 mediums that define the overall perception of a brand, based on the users' interactions with it. Includes physical and/or digital presence as well as brand voice and tone applied to customer service channels. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Commerce

IG_05: Commerce
Final Deadline Fee: $1,100.00

A system (3-10) of touchpoints executed in at least 3 mediums that facilitates the buying, selling, or trading of goods or services.
Enter this Category
Integrated / Omnichannel
B2B Communications

IG_06: B2B Communications
Final Deadline Fee: $1,100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, intended to communicate a message or service between businesses. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Integrated / Omnichannel Campaigns for Good

IG_07: Integrated / Omnichannel Campaigns for Good
Final Deadline Fee: $1,100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Brand Partnerships

IG_08: Brand Partnerships
Final Deadline Fee: $1,100.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Integrated / Omnichannel
Craft

IG_09: Craft - Art Direction
Final Deadline Fee: $1,100.00

Communication of the overall visual appearance of an integrated campaign. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category

IG_10: Craft - Writing
Final Deadline Fee: $1,100.00

Writing across an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
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IG_11: Craft - Use of Technology
Final Deadline Fee: $1,100.00

New or existing digital technologies applied to an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Includes the use of AI technologies.
Enter this Category

IG_12: Craft - Storytelling
Final Deadline Fee: $1,100.00

The integration of words, visuals, and audio in an integrated campaign to tell the story of a brand, product, message, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Innovation

IG_13: Innovation - New Ideas in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores new or transformative ideas and concepts that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IG_14: Execution or IG_15: Use of Media.
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IG_14: Innovation - Execution in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores new techniques, devices, or methods in implementation that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IG_13: New Ideas or IG_15: Use of Media.
Enter this Category

IG_15: Innovation - Use of Media in Integrated / Omnichannel
Final Deadline Fee: $1,100.00

An integrated campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IG_13: New Ideas or IG_14: Execution.
Enter this Category


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