Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Direct Marketing
Physical Items

DM_01
Physical Items
Regular Deadline Fee: $625.00

A single (1) or series (2-10) of 3-dimensional physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, etc.
Enter this Category
Direct Marketing
Print

DM_02
Print
Regular Deadline Fee: $625.00

A single (1) or series (2-10) of print communications targeting a specific audience. Includes newspaper and magazine advertisements, posters, and other flat printed collateral.
Enter this Category
Direct Marketing
Product Packaging

DM_03
Product Packaging
Regular Deadline Fee: $625.00

A single (1) or series (2-10) of packaging for a promotional product or line of products targeting a specific audience.
Enter this Category
Direct Marketing
Out of Home

DM_04
Out of Home - P.O.P. & In-Store
Regular Deadline Fee: $625.00

A single (1) or series (2-10) of promotions placed in-store or at point-of-sale, targeting a specific audience. Includes posters, shelf banners, 3D displays, etc.
Enter this Category

DM_05
Out of Home - Billboards & Transit
Regular Deadline Fee: $625.00

A single (1) or series (2-10) of advertisements which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.
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Direct Marketing
Targeted Video

DM_06
Targeted Video - Location-Specific
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of videos created for exclusive viewing by an audience in a specific location. Includes work done for lobby displays, events, amusement parks, etc.
NOTE: Entries cannot have also appeared online or over broadcast television.
Enter this Category

DM_07
Targeted Video - Online
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of online videos targeted for a specific audience.
Enter this Category
Direct Marketing
Experiential

DM_08
Experiential - Brand Installations
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of temporary or permanent immersive experiences centered around a brand, targeted for a specific audience in which each user determines their own experience based on their interaction with the work. Includes kiosks, takeovers, pop-ups, trade show booths, constructed public environments, etc.
Enter this Category

DM_09
Experiential - In-Person Events
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of planned public events, competitions, or social gatherings centered around a brand, in which the targeted audience connects exclusively in a physical space.
Enter this Category

DM_10
Experiential - Virtual Events
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of planned public events, competitions, or social gatherings centered around a brand, in which the targeted audience connects exclusively via digital channels.
Enter this Category

DM_11
Experiential - Hybrid Events
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of events, competitions, or social gatherings centered around a brand that seamlessly combines in-person and virtual elements.
Enter this Category

DM_12
Experiential - Customer Experience / CX
Regular Deadline Fee: $625.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Direct Marketing
Digital & Online

DM_13
Digital & Online - Websites & Mobile
Regular Deadline Fee: $625.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_14
Digital & Online - Email & Newsletters
Regular Deadline Fee: $625.00

The use of a single (1) or series (2-5) of email communications as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_15
Digital & Online - Banners & Pop-ups
Regular Deadline Fee: $625.00

The use of a single (1) or series (2-5) of online banner advertisements as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_16
Digital & Online - Gaming
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of game(s) used as a tool for engagement with a brand's targeted demographic. Includes fully branded games and brand placement or integration into an existing game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Direct Marketing
Social Media Post

DM_17
Social Media Post - Single
Regular Deadline Fee: $625.00

The use of a single (1) social media post or online video as a tool for engagement with a brand's targeted demographic.
NOTE: Entries must provide the social platform(s) used.
Enter this Category

DM_18
Social Media Post - Series
Regular Deadline Fee: $775.00

The use of a series (2-10) of social media posts, channels, or online videos as a tool for engagement with a brand's targeted demographic.
NOTE: Entries must provide the social platform(s) used.
Enter this Category
Direct Marketing
Use of Smart Devices & Voice Assistants

DM_19
Use of Smart Devices & Voice Assistants
Regular Deadline Fee: $625.00

The use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, etc.
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Direct Marketing
Non-traditional & Guerrilla Marketing

DM_20
Non-traditional & Guerrilla Marketing
Regular Deadline Fee: $625.00

The use of a single (1) or series (2-5) of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.
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Direct Marketing
Integrated / Omnichannel Campaign

DM_21
Integrated / Omnichannel Campaign
Regular Deadline Fee: $825.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category
Direct Marketing
Commerce

DM_22
Commerce
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.
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Direct Marketing
B2B Communications

DM_23
B2B Communications
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of work targeting a specific audience to communicate a message or service between businesses.
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Direct Marketing
Direct Marketing for Good

DM_24
Direct Marketing for Good
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Direct Marketing
Brand Partnerships

DM_25
Brand Partnerships
Regular Deadline Fee: $625.00

Two or more brands working together to create a single (1) or series (2-5) of direct marketing work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Direct Marketing
Craft

DM_26
Craft - Art Direction
Regular Deadline Fee: $625.00

Communication of the overall visual appearance of a single (1) or series (2-5) of direct marketing work.
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DM_27
Craft - Writing
Regular Deadline Fee: $625.00

Writing in a single (1) or series (2-5) of direct marketing work.
Enter this Category

DM_28
Craft - Printing / Production
Regular Deadline Fee: $625.00

Specialized printing or production techniques applied to a single (1) or series (2-5) of physical direct marketing work.
Enter this Category

DM_29
Craft - Use of Technology
Regular Deadline Fee: $625.00

Specialized digital technologies applied to a single (1) or series (2-5) of direct marketing work. Includes the use of AI technologies.
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DM_30
Craft - Data-Driven Personalization
Regular Deadline Fee: $625.00

Use of a specific data set to personalize advertising in a single (1) or series (2-5) of direct marketing work.
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Direct Marketing
Innovation

DM_31
Innovation - New Ideas in Direct Marketing
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of direct marketing work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DM_32: Execution or DM_33: Use of Media.
Enter this Category

DM_32
Innovation - Execution in Direct Marketing
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of direct marketing work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DM_31: New Ideas or DM_33: Use of Media.
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DM_33
Innovation - Use of Media in Direct Marketing
Regular Deadline Fee: $625.00

A single (1) or series (2-5) of direct marketing work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DM_31: New Ideas or DM_32: Execution.
Enter this Category