The One Show

Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.
NOTE: Work entered in this discipline must be published or aired between January 1, 2021 – March 3, 2023.
NOTE: Work can only be entered into one (1) of these three (3) categories: Creative Effectiveness, Single Region/Market, or Multi-Region/Market. If entering the Brand Partnerships category, the work may be entered into one (1) additional CE category.
View 2022 Winners

ELIGIBILITY
Project must have launched between January 1, 2021 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Creative Effectiveness categories require a detailed explanation (1,000 words or less) of the results and impact of the campaign.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For overall file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)


CATEGORIES


Creative Effectiveness

CE_01: Creative Effectiveness - Consumer / Brand

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective.

CE_02: Creative Effectiveness - CSR

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective.

CE_03: Creative Effectiveness - Non-Profit / Charity

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective.
Creative Effectiveness
Single Region or Market

CE_04: Single Region or Market - Consumer / Brand

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_07: Multi-Country or Global.

CE_05: Single Region or Market - CSR

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_08: Multi-Country or Global.

CE_06: Single Region or Market - Non-Profit / Charity

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_09: Multi-Country or Global.
Creative Effectiveness
Multi-Region or Market

CE_07: Multi-Region or Market - Consumer / Brand

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_04: Single Country or Region.

CE_08: Multi-Country or Global - CSR

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_05: Single Country or Region.

CE_09: Multi-Country or Global - Non-Profit / Charity

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_06: Single Country or Region.
Creative Effectiveness
Brand Partnerships

CE_10: Brand Partnerships

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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