ELIGIBILITY
Project must have launched between January 1, 2023 – February 28, 2025.
ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
- Entry Title: Provide the name of the project, or the campaign name.
NOTE: Do not put the category into the Entry Title. - Client / Brand: Who is the client on the project and/or what brand is it promoting?
- Single or Series: Choose from: Single (1), Series (2+).
- Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
- Launch Date: The month and year in which the work first ran, aired, was published, etc.
- Project Description: Describe the project or campaign overall. Insights and results should be provided in the individual Objectives on the entry. (max 300 words)
- Translation to English: Required for all entries which are not originally in English.
NOTE: Video entries should include subtitles when possible.
All Creative Effectiveness categories require the following media. For overall file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected.
Media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.
SUBMISSION MEDIA
REFERENCE IMAGES
ENTRY THUMBNAIL
Media can be attached to your entry after your category is selected.
Media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.
SUBMISSION MEDIA
- Judging Media: 1-2 Project Videos and/or Project Boards that describe the project overall.
- Supporting Media: 1-10 files of the original content as it aired or was presented.
REFERENCE IMAGES
- ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.
ENTRY THUMBNAIL
- Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
All Creative Effectiveness categories require additional information and media for the objective(s) of a campaign.
1-3 Objectives must be defined on the entry.
The following is required for each Objective:
OBJECTIVE
INSIGHTS & STRATEGY
RESULTS
OBJECTIVE SUPPORTING MEDIA
With each objective, up to 10 files of supporting visuals can be provided to support the written statements. These can be charts, graphs, infographics, etc. They must support the objective they are linked to.
1-3 Objectives must be defined on the entry.
The following is required for each Objective:
OBJECTIVE
- Objective Type
Choose from a provided list:
Brand or Business Transformation
Category Growth
Environmental / Social Impact (e.g. sustainability / purpose / diversity / CSR)
Geographic Expansion
New Brand or Product/Service Launch
Profitability (growth / maintenance / easing decline)
Revenue (growth / maintenance / easing decline / value share)
Volume (growth / maintenance / easing decline / volume share) - Objective Description
Provide a short explanation of the desired outcome. (max 100 words) - Reason for Objective
Describe the business conditions, goals, or market context for defining this objective. (max 150 words) - Measurement Method
Describe how the results of this objective were measured; explain the reason for this methodology. (max 100 words)
NOTE: Actual results should be provided in the Results section.
INSIGHTS & STRATEGY
- Target Audience
Provide the demographics and other notable qualities of the identified target audience. (max 100 words) - Key Insight(s)
Describe the insight(s) that informed the creative concept. (max 300 words) - Data supporting the identification of audience and insight
Define and describe the information that helped to identify the target audience and arrive at the key insight. (max 300 words)
NOTE: Submit any supporting visuals (graphs, charts, etc.) in the Objective Supporting Visuals section. - Creative Idea
Describe the creative idea; explain how it addressed the objective, audience, and insights identified. (max 300 words)
RESULTS
- Results
Share the results of the campaign. Results should support the objective stated above. (max 300 words)
NOTE: Submit any supporting visuals (graphs, charts, etc.) in the Objective Supporting Visuals section. - How did creativity drive effectiveness?
Describe how the creative idea drove effectiveness in meeting the defined objective. (max 300 words)
OBJECTIVE SUPPORTING MEDIA
With each objective, up to 10 files of supporting visuals can be provided to support the written statements. These can be charts, graphs, infographics, etc. They must support the objective they are linked to.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.
Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.
COMPANY
Company credits each require the following:
INDIVIDUAL
Individual credits each require the following:
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.
Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.
COMPANY
Company credits each require the following:
- Company Name
- Company City
- Company Type is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.
INDIVIDUAL
Individual credits each require the following:
- First Name
- Last Name
- Title is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked. - Company / Company City is the company that this individual is associated with (optional)
Download Creative Effectiveness Quick Guide
View Sample Creative Effectiveness Entry Form
