CATEGORIES / FEES / REQUIREMENTS

Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.
NOTE: Work entered in this discipline must be published or aired between January 1, 2020 – March 4, 2022.
View 2021 Winners

ELIGIBILITY: January 1, 2020 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Creative Effectiveness categories require a detailed explanation (1,000 words or less) of the results and impact of the campaign.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.


Creative Effectiveness

CE_01: Creative Effectiveness - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective.

CE_02: Creative Effectiveness - CSR
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective.

CE_03: Creative Effectiveness - Non-Profit / Charity
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective.
Creative Effectiveness
Single Country or Region

CE_04: Single Country or Region - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_07: Multi-Country or Global.

CE_05: Single Country or Region - CSR
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_08: Multi-Country or Global.

CE_06: Single Country or Region - Non-Profit / Charity
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_09: Multi-Country or Global.
Creative Effectiveness
Multi-Country or Global

CE_07: Multi-Country or Global - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_04: Single Country or Region.

CE_08: Multi-Country or Global - CSR
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand or corporation's social responsibility initiatives.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_05: Single Country or Region.

CE_09: Multi-Country or Global - Non-Profit / Charity
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_06: Single Country or Region.
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