The One Show

CATEGORIES / FEES / REQUIREMENTS

Brand Partnerships

More and more often, brands are joining forces to maximize their reach, impact, and growth.

Brand Partnership categories have been added to more disciplines to celebrate the work in which two or more brands join forces to communicate a common message.



ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Brand Partnerships

BE_18: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Brand-Side / In-House
Brand Partnerships

BS_06: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Creative Effectiveness
Brand Partnerships

CE_10: Brand Partnerships
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Creative Use of Data
Brand Partnerships

CU_09: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Direct Marketing
Brand Partnerships

DM_21: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of direct marketing work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Experiential & Immersive
Brand Partnerships

EX_13: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Film & Video
Brand Partnerships

FI_18: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of commercial spots.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Health & Wellness
Brand Partnerships

HW_17: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of health & wellness work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Integrated
Brand Partnerships

IG_05: Brand Partnerships
Early Deadline Fee: $775.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Interactive, Online & Mobile
Brand Partnerships

IN_24: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
IP & Product Design
Brand Partnerships

IP_08: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of new products. Includes physical and/or digital products for either in-market or promotional release.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Out of Home
Brand Partnerships

OH_09: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Public Relations
Brand Partnerships

PR_10: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single unified public relations campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Print & Promotional
Brand Partnerships

PT_10: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of print or dimensional promotional work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Radio & Audio
Brand Partnerships

RA_08: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of audio-based pieces.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Social Media
Brand Partnerships

SM_15: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of work created specifically for distribution on social media channels.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category

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