The One Show

Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.
NOTE: Work should have been created specifically for distribution on social media channels.

ELIGIBILITY
Project must have launched between January 1, 2022 - March 3, 2023.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.

Information

Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
Client / Brand: Who was the client on the project?
Client Type: Choose from: Consumer / Business-to-Business, Corporate Social Responsibility, Non-Profit
Vertical Market: The specific industry to which the product or service relates. See the full list of options here .
Launch Date: The month and year in which the work first ran, aired, was published, etc.
Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
NOTE: Some categories require additional written information and context. See individual categories for details.
Translation to English: Required for all entries which are not originally in English.
NOTE: Video entries should include subtitles when possible.

Media

Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE MEDIA

ALL entries require high res digital reference images. These images will not be judged. However, they may be seen by the jury for reference only or be used by The One Show for promotional purposes.

ENTRY THUMBNAIL

Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.

Credits

A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:

Company Name
Company City
Company Type is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:

First Name
Last Name
Title is to be selected from the list provided.
NOTE: "Other" can be selected, but will not be ranked.
Company / Company City is the company that this individual is associated with (optional)

CATEGORIES

Social Media
Social Channel

SM_01: Social Channel - Single Platform

A brand's overall brand personality and voice on a single (1) social network, utilizing that particular network's specific functionalities or strengths.

SM_02: Social Channel - Multi-Platform

A brand's overall brand personality and voice on a series (2-5) of social networks, utilizing each particular network's specific functionalities or strengths.

Social Media
Social Post

SM_03: Social Post - Single

A single (1) branded post on a social network, utilizing that particular network's specific functionalities or strengths. Post should have been created specifically for distribution on social media channels.

SM_04: Social Post - Single Platform Series

A series (2-10) of branded posts around a central theme on a single social network, utilizing that particular network's specific functionalities or strengths. Campaigns should have been created specifically for distribution on social media channels.

SM_05: Social Post - Multi-Platform Series

A series (2-10) of branded posts around a central theme on a series (2-5) of social networks, utilizing each particular network's specific functionalities and strengths. Campaigns should have been created specifically for distribution on social media channels.

SM_06: Social Post - Real-time Response

The use of real-time information to create brand-centric messaging or to react to current events in a single (1) or series (2-10) of social posts. Posts should have been created specifically for distribution on social media channels.

Social Media
Social Video

SM_07: Social Video - Under 15 Seconds

A single (1) or series (2-5) of mobile-first vertical or square videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.

SM_08: Social Video - Over 15 Seconds

A single (1) or series (2-5) of mobile-first vertical or square videos, over 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.

Social Media
Livestream

SM_09: Livestream

A single (1) or series (2-5) of online videos that document a brand's live event via real-time video on a social platform.

Social Media
User-Generated Content

SM_10: User-Generated Content

A single (1) or series (2-10) of branded social content that is derived from user-submitted materials. Content should have been created specifically for distribution on social media channels.

Social Media
Active Engagement / Call to Action

SM_11: Active Engagement / Call to Action

A single (1) or series (2-10) of branded social content that encourages active participation from users to trigger engagement and interaction with the brand.

Social Media
Stunts & Activations

SM_12: Stunts & Activations

A single (1) or series (2-5) of real-world stunts or activations intended to trigger social media response and interaction.

Social Media
Influencer Marketing

SM_13: Influencer Marketing - Single Channel

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a single (1) social platform.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

SM_14: Influencer Marketing - Multi-Channel

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a series (2-5) of social platforms.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

Social Media
Brand Partnerships

SM_15: Brand Partnerships

Two or more brands working together to create a single (1) or series (2-5) of work created specifically for distribution on social media channels.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

Social Media
Craft

SM_16: Craft - Writing

Writing of a single (1) or series (2-10) of social media posts.

SM_17: Craft - Use of Visuals

Use of visuals in a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.

SM_18: Craft - Use of Technology

Use of technology applied to a single (1) or series (2-10) of social media posts. Includes static or dynamic elements. Includes the use of AI technologies.

Social Media
Innovation & Transformation

SM_19: Innovation in Social Media

A single (1) or series (2-10) of work created specifically for distribution on social media channels that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.