The One Show

Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.
NOTE: Work should have been created specifically for distribution on social media channels.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Social Media
Social Channel

SM_01: Social Channel - Single Platform
Final Deadline Fee: $900.00

A brand's overall brand personality and voice on a single (1) social network, utilizing that particular network's specific functionalities or strengths.
Enter this Category

SM_02: Social Channel - Multi-Platform
Final Deadline Fee: $1,050.00

A brand's overall brand personality and voice on a series (2-5) of social networks, utilizing each particular network's specific functionalities or strengths.
Enter this Category
Social Media
Social Post

SM_03: Social Post - Single
Final Deadline Fee: $900.00

A single (1) branded post on a social network, utilizing that particular network's specific functionalities or strengths. Post should have been created specifically for distribution on social media channels.
Enter this Category

SM_04: Social Post - Single Platform Series
Final Deadline Fee: $1,050.00

A series (2-10) of branded posts around a central theme on a single social network, utilizing that particular network's specific functionalities or strengths. Campaigns should have been created specifically for distribution on social media channels.
Enter this Category

SM_05: Social Post - Multi-Platform Series
Final Deadline Fee: $1,050.00

A series (2-10) of branded posts around a central theme on a series (2-5) of social networks, utilizing each particular network's specific functionalities and strengths. Campaigns should have been created specifically for distribution on social media channels.
Enter this Category

SM_06: Social Post - Real-time Response
Final Deadline Fee: $900.00

The use of real-time information to create brand-centric messaging or to react to current events in a single (1) or series (2-10) of social posts. Posts should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Social Video

SM_07: Social Video - Under 15 Seconds
Final Deadline Fee: $900.00

A single (1) or series (2-5) of mobile-first vertical or square videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.
Enter this Category

SM_08: Social Video - Over 15 Seconds
Final Deadline Fee: $900.00

A single (1) or series (2-5) of mobile-first vertical or square videos, over 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Livestream

SM_09: Livestream
Final Deadline Fee: $900.00

A single (1) or series (2-5) of online videos that document a brand's live event via real-time video on a social platform.
Enter this Category
Social Media
User-Generated Content (UGC)

SM_10: User-Generated Content (UGC)
Final Deadline Fee: $900.00

A single (1) or series (2-10) of branded social content that is derived from user-submitted materials. Content should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Active Engagement / Call to Action

SM_11: Active Engagement / Call to Action
Final Deadline Fee: $900.00

A single (1) or series (2-10) of branded social content that encourages active participation from users to trigger engagement and interaction with the brand.
Enter this Category
Social Media
Stunts & Activations

SM_12: Stunts & Activations
Final Deadline Fee: $900.00

A single (1) or series (2-5) of real-world stunts or activations intended to trigger social media response and interaction.
Enter this Category
Social Media
Influencer Marketing

SM_13: Influencer Marketing - Single Channel
Final Deadline Fee: $900.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a single (1) social platform.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.
Enter this Category

SM_14: Influencer Marketing - Multi-Channel
Final Deadline Fee: $1,050.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a series (2-5) of social platforms.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.
Enter this Category

SM_15: Influencer Marketing - Use of Celebrity
Final Deadline Fee: $900.00

The use and incorporation of an established celebrity or celebrities to enhance or promote a brand via content created specifically for distribution on social media channels.
NOTE: Entries must include the name(s) of any celebrities involved in the work.
Enter this Category
Social Media
Commerce

SM_16: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-10) of branded social content that integrates and facilitates the buying, selling, or trading of goods.
Enter this Category
Social Media
Social Media for Good

SM_17: Social Media for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social content that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Social Media
Brand Partnerships

SM_18: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single (1) or series (2-5) of work created specifically for distribution on social media channels.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Social Media
Use of Humor

SM_19: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social media content that leverage humor as a creative tool.
Enter this Category
Social Media
Use of Drama

SM_20: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social media content that leverage drama as a creative tool.
Enter this Category
Social Media
Craft

SM_21: Craft - Writing
Final Deadline Fee: $900.00

Writing of a single (1) or series (2-10) of social media posts.
Enter this Category

SM_22: Craft - Use of Visuals
Final Deadline Fee: $900.00

Use of visuals in a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.
Enter this Category

SM_23: Craft - Use of Technology
Final Deadline Fee: $900.00

Use of technology applied to a single (1) or series (2-10) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into SM_24: Use of AI.
Enter this Category

SM_24: Craft - Use of Technology - AI
Final Deadline Fee: $900.00

The use of AI technologies applied to a single (1) or series (2-5) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Social Media
Innovation

SM_25: Innovation - New Ideas in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories SM_26: Execution or SM_27: Use of Media.
Enter this Category

SM_26: Innovation - Execution in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories SM_25: New Ideas or SM_27: Use of Media.
Enter this Category

SM_27: Innovation - Use of Media in Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories SM_25: New Ideas or SM_26: Execution.
Enter this Category


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