It's made inside global agencies and independent shops. At brands and design studios. By creators, technologists, filmmakers, developers and teams still inventing what creativity can be.

It shapes culture, builds businesses, creates communities and changes behavior. It increasingly refuses to fit neatly into any one category.

The One Show exists to recognize the best of it.

For more than 50 years, The One Show has celebrated creative excellence wherever it appears. Today, that means looking beyond the traditional boundaries of advertising to reflect a creative industry that is broader, more dynamic and more interconnected than ever.

Across advertising, design, creator content, in-house, independents, sports, gaming, technology, pioneering uses of AI and more, The One Show brings the full spectrum of modern creativity together—judged by leading creative voices from around the world and held to the same uncompromising standard.

Because where an idea comes from matters less than where it can take us.

Explore the disciplines.
Enter your best work.
The best belongs here.

Explore Categories About The One Show 2027 Jury

• Entry Guide
• Deadlines & Dates
• Eligibility & Rules
• Disciplines & Categories
• Entry Fees
• Submission Media Specs
• One Show FAQ
• Contact Us

We've launched a dedicated Instagram account to bring you closer to The One Show. Follow along for exclusive content, deeper dives into our disciplines, insights and interviews with our judges, and, of course, all the important dates, deadlines, and reminders you need to stay in the loop. Your inside look at the world's most prestigious celebration of creativity starts here.

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Integrity has always been the foundation of The One Show. For over 50 years, we have upheld the principle that true creative excellence must also be authentic, fair, and transparent. In 2027, we renew that commitment with even stronger standards that protect the legacy of the Pencil and the trust of the global creative community.

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Entrants to The One Show can gain meaningful insight into how their work performed in the jury room—through our AI-powered feedback tool designed to educate, clarify, and elevate future submissions.

This optional service transforms the often-mysterious judging process into actionable learning, helping entrants better understand why a piece resonated with judges and how award decisions were made.

Learn more