The One Show

Eligibility & Rules

Review the below eligibility dates, rules, and restrictions for The One Show 2024 to ensure that your work meets the requirements for entry.

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Eligibility Dates

All work must have been first published or aired between the dates listed below.
"Published" means the advertisement or work appeared in a form of mass media viewed by a substantial audience.

  • Entry Eligibility Dates:
    January 1, 2023 – March 1, 2024
  • Creative Effectiveness Eligibility:
    January 1, 2022 – March 1, 2024
  • Green Pencil Eligibility:
    January 1, 2022 – March 1, 2024
  • Sustainable Development Pencil Eligibility:
    January 1, 2020 – March 1, 2024
  • Penta Pencil Eligibility:
    January 1, 2014 – March 1, 2024
    NOTE: At least one campaign included in the submission must have launched between January 1, 2023 – March 1, 2024.

NOTE: If you were unable to enter work into The One Show 2023, and your work does not fall into the 2024 eligibility dates, please contact oneshow@oneclub.org.


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Rules & Regulations

  • Entries must be submitted by industry professionals only, including freelancers. Student, spec work, or non-commissioned passion projects are not accepted.
  • Work produced on behalf of The One Club for Creativity and its programming, including The One Show, ADC Annual Awards, Type Directors Club, Young Ones Student Awards, etc. is not eligible.
  • The One Club reserves the right to disqualify entries submitted without proper documentation verifying the creation of the work.
  • ALL ENTRY FEES ARE NON-REFUNDABLE AND NON-TRANSFERABLE.
    By submitting entries into the competition, entrants are committing to pay for all entry fees in full.

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Submission Restrictions

  • The exact same work may only be entered into a maximum of 3 different categories per discipline (excluding craft and innovation categories).
  • The exact same work may NOT be entered multiple times into the same category, regardless of the deadline period.
  • Different executions of the exact same work may NOT be entered into the same category.
  • The exact same work may be entered into The One Show two consecutive years ONLY IF:
    – The work falls within the eligibility requirements for both seasons.
    AND
    – The work did NOT win an award (Pencil or Merit) in any category in the previous season.
    OR
    – The work is entered into Creative Effectiveness, Green Pencil, or Sustainable Development in the current season.
    OR
    – The work was only entered into the R&D category in the IP & Product Design discipline in a previous season.

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International Entries

The One Show accepts and celebrates entries from around the world. All work should be submitted in its original language.

English translations are required for all work in another language:

  • Image and Audio Media:
    For entries in a language other than English, provide an English translation in the "Judging Description / Translation" field with the individual media.
  • Video Media:
    For video entries in a language other than English, provide English subtitles in the video or a translation in the "Judging Description / Translation" field with the individual media.
  • PDF Media:
    All PDF entries must be submitted in English.
  • URL Media:
    For URL entries in a language other than English, use the "Judging Description / Translation" field with the individual media to provide any necessary instructions in English.
  • Physical Materials:
    For all Physical entries in a language other than English, use the "English Translation" field in the Information section on the entry.

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Non-Compliance

The One Club for Creativity, Inc. (The One Club) reserves the right to review all entries questioned during the judging process. Not complying with the rules and/or attempting to enter fraudulent work will result in the following:

  • An agency, the regional office of an agency network, or an independent agency that enters work made for nonexistent clients, or made and run without a client's approval, will be banned from entering The One Show for 5 years.
  • The team credited on the fake work will be banned from entering The One Show for 5 years.
  • An agency, the regional office of an agency network, or an independent agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves, will be banned from entering The One Show for 3 years.
    NOTE: The One Club reserves the right to review 'late-night, ran-once' and launch versions. If The One Club, at its sole discretion, determines that the work was created expressly for award show entry, the penalty will hold.

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Terms & Conditions

The One Club for Creativity will require proof of publication for all entries. The One Club has the right to request additional proof of initial publication and/or air date, to be submitted within 15 days of the request.

All entry fees are non-refundable and non-transferable. By submitting entries into the competition, the entrant is committing to pay for all entry fees in full.

The entrant grants permission to The One Club for Creativity to show, copy or play the entries at such times as The One Club deems appropriate. The One Club reserves the right to make available for educational and reference purposes, including electronic publishing, any material entered into The One Show. The entrant or person submitting the work is responsible for ensuring that any copyrighted material has been approved or released and does not hold The One Club legally responsible for any matters pertaining to the creation of the work. If any network or local television or radio station shall agree to telecast a news or other program relating to The One Show, the entrant further agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of his or her entry in the program, if required.

All entries are subject to the rules of The One Show as stated on the entry site. Decisions of judges on all matters during judging, including qualifications and categories, are final. Any disputes that may arise will be decided by The One Club Board of Directors. The One Club reserves the right to disqualify work that it finds to be fatally compromised as to originality or veracity after review and final decision by The One Club Board of Directors.


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