Design in Advertising

Design in Advertising recognizes work where design is central to the concept and execution of an advertising campaign. This discipline celebrates how typography, identity, packaging, environments, and other design systems are applied to campaigns in ways that amplify the idea, engage audiences, and elevate the brand experience.

View 2025 winners
NOTE: These winners include both Design in Advertising and Design & Branding work.



ELIGIBILITY
Project must have launched between January 1, 2025 – February 20, 2026.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Design in Advertising
Campaign Identity

DA_01
Campaign Identity
Super Early Deadline Fee: $550.00

A series (2–20) of design elements that establish the visual identity system of an advertising campaign. May include typography, layout systems, color palettes, graphic devices, imagery styles, or other components that create cohesion and distinction across campaign touchpoints.
NOTE: A logo and its variations should be entered in category DE_01: Brand Identity - Logo.
NOTE: Sonic branding logos should be entered in category MS_01: Music & Sound Craft – Sonic Branding or RA_01: Sonic Branding / Branded Audio.
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Design in Advertising
Promotional

DA_02
Promotional - Booklets, Books & Brochures
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of printed or digital multi-page communications created as part of an advertising campaign. May include catalogues, pamphlets, booklets, brochures, or similar formats designed to promote a brand, product, service, or message.
NOTE: Commercially available publications should be entered into category DE_06: Books or DE_07: Magazines & Newspapers.
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DA_03
Promotional - Physical Items
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of physical items created as part of an advertising campaign to promote a brand, product, service, or message. Includes apparel, merchandise, and other dimensional items.
NOTE: Packaging of promotional items should be entered into category DA_05: Packaging - Promotional / Campaign.
NOTE: Both commercially available and gratis products can be entered here.
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Design in Advertising
Packaging

DA_04
Packaging - Mass-market
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of packaging created as part of an advertising campaign for a commercially available product or product line, produced on a large scale for a broad consumer audience.
NOTE: Packaging of non-commercially available or gratis products should be entered into category DA_05: Packaging - Promotional / Campaign.
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DA_05
Packaging - Promotional / Campaign
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of packaging created as part of an advertising campaign for non-commercially available or gratis products. This includes limited-edition items, giveaways, and promotional packaging designed to support a brand, product, service, or message.
NOTE: Packaging of commercially available products should be entered into category DA_04: Mass-market, or Design & Branding packaging categories DE_14: Mass-market, DE_15: Specialty / Limited Edition, DE_16: Luxury, or DE_17: Sustainable.
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Design in Advertising
Data Visualization

DA_06
Data Visualization - Static or Dynamic
Super Early Deadline Fee: $400.00

A single (1) or series (2-10) of work within an advertising campaign which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.
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Design in Advertising
Digital Design

DA_07
Digital Design
Super Early Deadline Fee: $400.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilitites, or other digital branded collateral items within an advertising campaign.
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Design in Advertising
Print Advertisements

DA_08
Print Advertisements
Super Early Deadline Fee: $400.00

A single (1) or series (2-10) of full-page, spread, or small space advertisements in a magazine or newspaper promoting a product, service, or message.
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Design in Advertising
Posters

DA_09
Posters - Single
Super Early Deadline Fee: $400.00

A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
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DA_10
Posters - Series
Super Early Deadline Fee: $550.00

A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Enter this Category
Design in Advertising
Out of Home

DA_11
Out of Home - Single or Series
Super Early Deadline Fee: $400.00

A single (1) or series (2-10) environmental design elements including billboards, transit, point-of-purchase, kiosks, and other ambient media created as part of an advertsing campaign.
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DA_12
Out of Home - Brand Installations & Environments
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of temporary or permanent spaces or immersive experiences created as part of a campaign to connect people to a brand, product, service, or message. Includes pop-up stores, trade show booths, exhibitions, street art, public space takeovers, live events, art interventions, responsive environments, and long-term branded structures or landscapes.
NOTE: Billboards and transit should be entered in categories DA_11: Out of Home.
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Design in Advertising
Service Design / Customer Experience (CX)

DA_13
Service Design / Customer Experience (CX)
Super Early Deadline Fee: $400.00

A system (2–10) of touchpoints created as part of an advertising campaign that shapes the overall perception of a brand through user interaction. Includes physical and digital experiences, as well as brand voice and tone applied to customer service channels.
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Design in Advertising
Film & Video

DA_14
Film & Video - Single or Series
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of moving image-based work created as part of an advertising campaign that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
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Design in Advertising
B2B Communications

DA_15
B2B Communications
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of work intended to communicate a message or service between businesses as part of an advertising campaign.
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Design in Advertising
Design for Good

DA_16
Design for Good
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand as part of an advertising campaign.
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Design in Advertising
Brand Partnerships

DA_17
Brand Partnerships
Super Early Deadline Fee: $400.00

Two or more brands working together to create a single (1) or series (2-5) of design-focused work as part of an advertising campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Design in Advertising
Craft

DA_18
Craft - Art Direction
Super Early Deadline Fee: $400.00

The overall visual appearance of a single (1) or series (2-10) of work within an advertising campaign. Can be a stand-alone work or incorporated into a larger design.
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DA_19
Craft - Illustration
Super Early Deadline Fee: $400.00

Illustration within a single (1) or series (2-10) of work within an advertising campaign. Can be a stand-alone work or incorporated into a larger design.
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DA_20
Craft - Photography
Super Early Deadline Fee: $400.00

Photography within a single (1) or series (2-10) of work within an advertising campaign. Can be a stand-alone work or incorporated into a larger design.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
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DA_21
Craft - Printing & Paper Craft
Super Early Deadline Fee: $400.00

The application of specialized skills, technologies and other uses of paper and printing techniques in a single (1) or series (2-10) of work within an advertising campaign. Includes 3D printing.
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DA_22
Craft - Animation
Super Early Deadline Fee: $400.00

Animation within a single (1) or series (2-10) of work within an advertising campaign. Can be a stand-alone work or incorporated into a larger design.
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DA_23
Craft - Typography
Super Early Deadline Fee: $400.00

A single (1) or series (2–10) of type-based compositions created as part of an advertising campaign. Work may be static or kinetic, stand-alone or incorporated into a larger design, and can include printed, digital, 3D, or animated executions.
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Design in Advertising
Innovation

DA_24
Innovation - New Ideas in Campaign Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work within an advertising campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DA_25: Execution or DA_26: Use of Media.
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DA_25
Innovation - Execution in Campaign Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work within an advertising campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DA_24: New Ideas or DA_26: Use of Media.
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DA_26
Innovation - Use of Media in Campaign Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work within an advertising campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DA_24: New Ideas or DA_25: Execution.
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