Creative Marketer

The Creative Marketer award honors the senior brand leader—such as a CMO or other top marketing executive—behind award-winning work that elevated creativity as a core priority for the brand. It recognizes the confidence and bravery of an individual who champions bold ideas from concept through execution to measurable success.

Senior Brand Leaders
CMOs and other top marketing executives who champion bold ideas and make creativity a business priority.

Teams Behind the Leader
Brand, agency, and production partners able to demonstrate the individual's role in enabling exceptional work.

Entrants of all types are welcome to put forward a qualifying senior brand leader and their creative leadership story.

Make the individual's contribution specific. Show the decisions, advocacy, and commitment that helped a bold idea move from concept to execution, rather than presenting the campaign as evidence of leadership on its own.

Connect those actions to the finished work and measurable success. Help judges understand what the marketer enabled, why it required conviction, and how it benefited the brand.

The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

Reduced fees are offered to approved Independent companies with less than four offices globally. Learn more about entering as an Indie.

Creative Marketer work can also be entered into other One Show categories. Please note that entries into the Creative Marketer category should be focused on the individual and in another category it should be focused on the work.

Each discipline is reviewed by a set of specialized judges, focusing on the specific characteristics and challenges highlighted by work in that discipline.

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One Show Fees