Awards

The One Show has several awards, including the Pencil and Merit winners.

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Pencils & Merits

Best of Discipline
Best of Non-Profit
Best of Show

Fusion Pencil
Green Pencil
SDG Pencil

Penta Pencil
CMO Pencil

Pencils & Merits

Finalists receive one of four awards. Not all categories are guaranteed to have winners.
NOTE: All Finalists must verify the authenticity of the work, or will forfeit their award.

GOLD, SILVER, BRONZE PENCIL
Pencils can be awarded in all disciplines. Pencil winners will be announced during Creative Week, May 13-17, 2024 and published in the online archives.
MERIT
Merits can be awarded in all disciplines. Merit winners will be published in the online archives.

Best of Discipline

Each jury will vote to select the one entry that best represents the discipline. Work must have been done for a consumer client or brand.

View 2023 Winners

Best of Non-Profit

New in 2024, the full jury will vote to select the one entry that best represents work done for a non-profit client, selected from the top-scoring non-profit work in all disciplines.

Best of Show

The full jury will vote to select the best entry from among all Best of Discipline winners.

View 2023 Winner

Fusion Pencil

The Fusion Pencil celebrates diversity, equity and inclusion (DEI) in both agency/production company staffing and in the content of the work itself. It will be awarded to work that both meets The One Show's standards for creative excellence, as well as incorporates DEI considerations for underrepresented groups into both the content of the work and makeup of the team that created it.

Green Pencil

The Green Pencil recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
NOTE: Work entered in this category must be published or aired between January 1, 2022 – March 1, 2024.

Sustainable Development Goals Pencil

The SDG Pencil recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).
NOTE: Work entered in this category must be published or aired between January 1, 2020 – March 1, 2024.

Penta Pencil

The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
NOTE: The work being submitted must have launched between January 1, 2014 – March 1, 2024.
NOTE: At least one campaign must have launched between January 1, 2023 – March 1, 2024.

CMO Pencil

The CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.

View 2023 Winner

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