The One Show

Technology & AI

These categories celebrate the work that is being done using technology as a creative tool as this industry continues to evolve.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Craft

BE_25: Craft - Use of Technology
Final Deadline Fee: $900.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences. Includes the use of AI technologies.
Enter this Category
Brand-Side / In-House
Craft

BS_25: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of work created by a brand-side or internal creative team. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Creative Use of Technology
Technology as a Creative Tool

CT_04: Technology as a Creative Tool
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work that utilized technology as a creative tool in ideation, execution, or as a key element of the final product. Includes technology such as projection mapping, responsive environments, and other work where technology was a core component.
NOTE: Entries that used AI technology should be entered into CT_01, CT_02, or CT_03: Use of AI.
Enter this Category
Creative Use of Technology
Technology for Good

CT_11: Technology for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Creative Use of Technology
Innovation

CT_13: Innovation - New Ideas in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_14: Execution or CT_15: Use of Media.
Enter this Category

CT_14: Innovation - Execution in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_13: New Ideas or CT_15: Use of Media.
Enter this Category

CT_15: Innovation - Use of Media in Technology
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_13: New Ideas or CT_14: Execution.
Enter this Category
Creative Use of Data
Use of Technology

CU_08: Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies used to gather, interpret, or display data in a single (1) or series (2-5) of work for a brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Direct Marketing
Craft

DM_28: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of direct marketing work. Includes the use of AI technologies.
Enter this Category
Experiential & Immersive
Craft

EX_17: Craft - Use of Technology
Final Deadline Fee: $900.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work. Includes the use of AI technologies.
Enter this Category
Health & Wellness
Craft

HW_21: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive & Mobile Craft
Use of Technology

IC_12: Use of Technology
Final Deadline Fee: $900.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

IC_13: Use of Technology - AI
Final Deadline Fee: $900.00

The use of AI technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Integrated / Omnichannel
Craft

IG_11: Craft - Use of Technology
Final Deadline Fee: $1,100.00

New or existing digital technologies applied to an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Includes the use of AI technologies.
Enter this Category
Moving Image Craft & Production
Use of Technology

MI_19: Use of Technology
Final Deadline Fee: $900.00

The use of new or existing technology applied to a single (1) or series (2-5) of television, cinema, digital games, or online moving image pieces.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into MI_20: Use of AI.
Enter this Category

MI_20: Use of Technology - AI
Final Deadline Fee: $900.00

The use of AI technologies applied to a single (1) or series (2-5) of television, cinema, digital games, or online videos.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Music & Sound Craft
Use of Technology

MS_14: Use of Technology
Final Deadline Fee: $900.00

The use of new or existing technology applied to a single (1) or series (2-5) of audio-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into MS_15: Use of AI.
Enter this Category

MS_15: Use of Technology - AI
Final Deadline Fee: $900.00

The use of AI technologies applied to a single (1) or series (2-5) of audio-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Out of Home
Craft

OH_20: Craft - Use of Technology
Final Deadline Fee: $900.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Pharma
Craft

PH_19: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Pharma brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Social Media
Craft

SM_23: Craft - Use of Technology
Final Deadline Fee: $900.00

Use of technology applied to a single (1) or series (2-10) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into SM_24: Use of AI.
Enter this Category

SM_24: Craft - Use of Technology - AI
Final Deadline Fee: $900.00

The use of AI technologies applied to a single (1) or series (2-5) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category


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