In addition to the Creative Use of AI discipline, there are also categories in other discipines that celebrate the work that is being done using technology as a creative tool as this industry continues to evolve. Explore all these categories below.



ELIGIBILITY
Project must have launched between January 1, 2025 – February 20, 2026.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words, not required)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Creative Use of AI
Branded AI

AI_01
Branded AI Campaign
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of work powered by AI created to promote a brand, product, message, or service. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: AI Experiences or non-traditional mediums should be submitted into AI_02: Branded AI Experience or AI_03: Other Branded AI.
Enter this Category

AI_02
Branded AI Experience
Super Early Deadline Fee: $550.00

A temporary or permanent brand experience powered by AI in physical and/or digital environments to engage audiences and create a connection with a brand product, message, or service. Includes installations and immersive environments, digital interfaces, chatbots, AI tools, etc.
NOTE: AI campaigns or AI in non-traditional mediums should be entered into AI_01: Branded AI Campaign or AI_03: Other Branded AI.
Enter this Category

AI_03
Branded AI - Other
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of unique promotional materials powered by AI that live outside a standard campaign or experiential project.
NOTE: AI campaigns or experiences should be entered into AI_01: Branded AI Campaign or AI_02: Branded AI Experience.
Enter this Category
Creative Use of AI
Creative Use of Data

AI_04
Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of work promoting a brand, product, message, or service executed on top of data sets created, transformed, or manipulated by AI.
Enter this Category
Creative Use of AI
AI Craft

AI_05
AI Craft - Art & Visual Design
Super Early Deadline Fee: $550.00

The use of AI as a key component in generating or enhancing a project's overall appearance.
Enter this Category

AI_06
AI Craft - Sound
Super Early Deadline Fee: $550.00

The use of AI as a key component in generating or enhancing a project's audio; including music, voice, and sound.
Enter this Category

AI_07
AI Craft - Motion
Super Early Deadline Fee: $550.00

The use of AI as a key component in generating or enhancing a project's motion graphics, animation, or visual effects.
Enter this Category

AI_08
AI Craft - Storytelling
Super Early Deadline Fee: $550.00

The use of AI as a key component in the creation, enhancement, or execution of cinematic or narrative elements, including scriptwriting, character development, scene creation, lighting, cinematography, and editing.
Enter this Category
Branded Entertainment
Craft

BE_28
Craft - Use of Technology
Super Early Deadline Fee: $550.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences. Includes the use of AI technologies.
Enter this Category
Brand-Side / In-House
Craft

BS_30
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of work created by a brand-side or internal creative team. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Creative Effectiveness
Creative Effectiveness

CE_26
Creative Effectiveness - Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones
Super Early Deadline Fee: $750.00

A single (1) or series (2-10) of bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in the industry of Technology Hardware including Electronics / Computers / Business Equipment / Mobile Phones.
Enter this Category

CE_27
Creative Effectiveness - Technology Software - Internet / Telecommunications / Software & Apps
Super Early Deadline Fee: $750.00

A single (1) or series (2-10) of bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in the industry of Technology Software including Internet / Telecommunications / Software & Apps.
Enter this Category
Creative Use of Technology
Use of AI

CT_01
Use of AI - Writing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative writing tool central to the execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the writing of the work.
Enter this Category

CT_02
Use of AI - Visuals
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative visual tool central to the execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the creation of visuals of the work.
Enter this Category

CT_03
Use of AI - Other
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work that utilized AI technology as a creative tool in ideation, execution, or as a key element of the final product.
NOTE: Entries must include a written explanation of how AI technology was used in the work.
NOTE: Work that utilized AI for the writing or creation of visuals for the work should be entered into CT_01: Writing or CT_02: Visuals.
Enter this Category
Creative Use of Technology
Technology as a Creative Tool

CT_04
Technology as a Creative Tool
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work where technology played an essential and innovative role in the creative process or execution. This category is not limited to technology products, but highlights work where tools such as real-time engines, generative systems, immersive environments, or other emerging applications were integral to the idea and its impact.
NOTE: Entries that used AI technology should be entered into CT_01, CT_02, or CT_03: Use of AI.
Enter this Category
Creative Use of Technology
Sustainability in Tech

CT_12
Sustainability in Tech
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) that applies technology in ways that reduce environmental impact or promote sustainable practices, from product design to production, distribution, or long-term use.
Enter this Category
Creative Use of Technology
Technology for Good

CT_13
Technology for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Creative Use of Technology
Innovation

CT_17
Innovation - New Ideas in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_18: Execution or CT_19: Use of Media.
Enter this Category

CT_18
Innovation - Execution in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_17: New Ideas or CT_19: Use of Media.
Enter this Category

CT_19
Innovation - Use of Media in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_17: New Ideas or CT_18: Execution.
Enter this Category
Creative Use of Data
Use of Technology

CU_08
Use of Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work that applies specialized digital technologies to gather, analyze, or display data for a brand, product, service, or message. Includes the use of AI and other emerging tools where technology enables data to be transformed into creative impact.
NOTE: No special equipment will be used for judging. Submission media must clearly demonstrate the technology in action.
Enter this Category
Direct Marketing
Craft

DM_31
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of direct marketing work. Includes the use of AI technologies.
Enter this Category
Experiential & Immersive
Craft

EX_17
Craft - Use of Technology
Super Early Deadline Fee: $550.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work. Includes the use of AI technologies.
Enter this Category
Health & Wellness
Integration of AI

HW_19
Integration of AI
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work in health and wellness that integrates AI to improve access, personalization, triage, education, or support. Defined by originality in how AI enhances care, safeguards privacy, and demonstrates clear benefit to users or patients.
Enter this Category
Health & Wellness
Craft

HW_26
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Integrated / Omnichannel
Craft

IG_15
Craft - Use of Technology
Super Early Deadline Fee: $750.00

New or existing digital technologies applied to an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Includes the use of AI technologies.
Enter this Category
Interactive, Online & Mobile
AI Customization User Experience

IN_05
AI Customization User Experience
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of work that uses AI to customize and adapt user experience. Defined by personalization that enhances relevance, accessibility, or usability while demonstrating originality in how AI is applied.
Enter this Category
Interactive, Online & Mobile
Craft

IN_37
Craft - Use of Technology
Super Early Deadline Fee: $550.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

IN_38
Craft - Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
IP & Product Design
AI Integration in New Products

IP_08
AI Integration in New Products
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital and/or physical products that incorporate AI technologies, created to communicate a brand's personality or story. The use of AI must directly enhance the user experience.
Enter this Category
Moving Image Craft & Production
Use of Technology

MI_21
Use of Technology
Super Early Deadline Fee: $550.00

The use of new or existing technology applied to a single (1) or series (2-5) of television, cinema, digital games, or online moving image pieces.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into MI_22: Use of AI.
Enter this Category

MI_22
Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of television, cinema, digital games, or online videos.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Music & Sound Craft
Use of Technology

MS_15
Use of Technology
Super Early Deadline Fee: $550.00

The use of new or existing technology applied to a single (1) or series (2-5) of audio-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into MS_16: Use of AI.
Enter this Category

MS_16
Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of audio-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Out of Home
Craft

OH_24
Craft - Use of Technology
Super Early Deadline Fee: $550.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Pharma
Craft

PH_21
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Pharma brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Radio & Audio-First
Craft

RA_22
Craft - Use of Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2–5) of radio or audio-first work where technology is central to the creative execution. Includes innovative recording methods, sound manipulation, distribution formats, or technical applications that advance the medium.
Enter this Category
Social Media
Craft

SM_25
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Use of technology applied to a single (1) or series (2-10) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Work using AI technology should be entered into SM_29: Use of AI.
Enter this Category

SM_26
Craft - Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of social media posts.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category