CMO Pencil

Below is the information that is required for all CMO Pencil entries.
NOTE: Do NOT use all capital letters when providing information.

• Entry Title: Provide the name of the project, or the campaign name.
  NOTE: Do not put the category into the Entry Title.
• Client / Brand: Who is the client on the project and/or what brand is it promoting?
• Single or Series: Choose from: Single (1), Series (2+).
• Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
• Launch Date: The month and year in which the work first ran, aired, was published, etc.
• Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
• Creative Idea: A summary of the creative idea behind the work. (max 300 words)
• Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
• Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
• Business Results: Results or outcome of the work such as sales, change in market share, increase in brand awareness, or shift in brand perception. Include data to support. (max 300 words)
• Translation to English: Required for all entries which are not originally in English.
  NOTE: Video entries should include subtitles when possible.

ABOUT THE CMO OR BRAND MARKETER AND THEIR ROLE
• Name and Title: The information for the individual who championed the work that is being submitted for the award.
  NOTE: This name should also be added to the Full Credits on the entry.
• Contribution and Role: Provide details on the contributing role of the CMO or Brand Marketer in the creation of the work
  NOTE: This should include context and information that elaborate on the challenges overcome or ways in which this individual elevated the work creatively, the reach of the brand, or overall impact.

The CMO category requires the following media. For overall file specifications, view the Submission Media page.

SUBMISSION MEDIA

• Judging Media: 1 Project Video / Case Video
• Supporting Media: Up to 10 additional files. These can include the original content or additional support for the marketer's involvement in the project.

REFERENCE IMAGES

• ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL

• Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.

A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:

• Company Name
• Company City
• Company Type is to be selected from the list provided.
  NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:

• First Name
• Last Name
• Title is to be selected from the list provided.
  NOTE: "Other" can be selected, but will not be ranked.
• Company / Company City is the company that this individual is associated with (optional)