In the Press: Adweek | Press Release
Once considered a long-term business goal, Diversity, Equity, and Inclusion (DEI) has become an important, proven core strategy for many of today's successful businesses and organizations. Studies show when a business makes DEI a priority, every facet of the organization benefits, including the bottom line.
In response to what we hear from the industry, and in keeping with our core pillars as a nonprofit organization that exists to support and celebrate the creative community, The One Club introduced The One Show Fusion Pencil.
With the goal of promoting Diversity, Equity and Inclusion (DEI) in both agency/production company staffing and in the work itself, the Fusion Pencil will identify and celebrate great work which also includes underrepresented groups and DEI issues both:
The Fusion Pencil will recognize work based on three criteria:
This award also encourages brands to use these criteria as a framework for making their own marketing more diverse. It can serve as a global benchmark, representing a new way for brands to demand accountability from their agencies and partners for providing greater diversity in their work and creative teams.
ELIGIBILITY: January 1, 2022 – March 3, 2023
FP_01: Fusion Pencil
Final Deadline Fee: $750.00
THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
Copyright © 2023 The One Club for Creativity. All rights reserved. The One Show® is a registered trademark of The One Club for Creativity.