The One Show

Special Awards

Purpose-Driven Work
The One Show offers many opportunities to submit work that supports social, environmental, health and other purpose-driven initiatives. While purpose-driven work can be submitted into any category, the Fusion Pencil, Green Pencil, and SDG Pencil highlight this work and the specific efforts taken to achieve it.

Penta Pencil
In recognition of a successful collaboration between creatives with great ideas and the clients who trust them, the Penta Pencil celebrates the impact and essence of this partnership.

CMO Pencil
This special accolade is given to a brand-side marketer who has championed a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines.

Fusion Pencil

The Fusion Pencil celebrates diversity, equity and inclusion (DEI) in both agency/production company staffing and in the content of the work itself. It will be awarded to work that both meets The One Show's standards for creative excellence, as well as incorporates DEI considerations for underrepresented groups into both the content of the work and makeup of the team that created it.

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Green Pencil

The Green Pencil recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
NOTE: Work entered in this category must be published or aired between January 1, 2021 – March 3, 2023.

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Sustainable Development Pencil

The SDG Pencil recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).
NOTE: Work entered in this category must be published or aired between January 1, 2019 – March 3, 2023.

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Penta Pencil

The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
NOTE: The work being submitted must have launched between January 1, 2013 – March 3, 2023.
NOTE: At least one campaign must have launched between January 1, 2022 – March 3, 2023.

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CMO Pencil

The CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.

View 2022 Winner