The One Show offers many opportunities to submit work that supports social, environmental, health and other purpose-driven initiatives. While purpose-driven work can be submitted into any category, the Fusion Pencil, Green Pencil, and SDG Pencil highlight this work and the specific efforts taken to achieve it.
In recognition of a successful collaboration between creatives with great ideas and the clients who trust them, the Penta Pencil celebrates the impact and essence of this partnership.
This special accolade is given to a brand-side marketer who has championed a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines.
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