Purpose-Driven Work
The One Show offers many opportunities to submit work that supports social, environmental, health and other purpose-driven initiatives. While purpose-driven work can be submitted into any category, the Fusion Pencil, Green Pencil, and SDG Pencil highlight this work and the specific efforts taken to achieve it.
Penta Pencil
In recognition of a successful collaboration between creatives with great ideas and the clients who trust them, the Penta Pencil celebrates the impact and essence of this partnership.
CMO Pencil
This special accolade is given to a brand-side marketer who has championed a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines.