The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
It is produced annually by The One Club for Creativity, the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.
Super Early: Nov 1, 2024
Early: Dec 13, 2024
Regular: Jan 31, 2025
Extended: Feb 14, 2025
Final: Feb 28, 2025
Category Highlights:
Currency Value Adjustments
The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.
More in 2025
Learn more about all of what's new this year in One Show categories and policies.
Save the Date
Join us May 16, 2025 at Cipriani Wall Street in New York City to celebrate the winners of this year's One Show.
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