What's New for 2026

Each year, The One Show evolves to reflect the changing creative landscape. For 2026, we are proud to introduce new categories, refreshed disciplines, and expanded recognition that better honor the work shaping our industry today.

New Categories & Policies

  • Creator Content
    Recognizing the power of individual creators and creator-led platforms, this new discipline honors work that leverages creator voices, native content, and community-driven storytelling to drive impact.
    View the new Creator Content discipline
    View creator categories across all disciplines
  • Design, Now Split into Two Disciplines
    To better reflect the depth and range of design in today’s industry, we have separated Design into two focused disciplines:
    Design in Advertising – Celebrating the craft of design as an integral element of advertising ideas.
    Design & Branding – Honoring design as the foundation of identity, experience, and brand expression.
  • Creative Marketer Award (formerly the CMO Pencil)
    Renamed to reflect the breadth of modern marketing leadership, this award recognizes brands and organizations whose commitment to creativity sets new industry standards.
    View Creative Marketer category
  • Creative Use of AI
    First launched late in the 2025 cycle, this category is back as a full discipline for 2026. It celebrates work that uses AI not as a shortcut, but as a true creative collaborator in concept, craft, or execution.
    View Creative Use of AI categories
  • Expanded Currency Value Adjustment (CVA)
    Our CVA policy has been broadened for 2026 to create a more equitable entry system. By taking into account nuanced measures of economic disadvantage, we’ve re-evaluated and expanded our 10% and 15% entry fee adjustments for countries whose markets face greater challenges, ensuring that brilliant work from across the globe has a fairer path to recognition.
    View Entry Fees and CVA
  • Case Study Video Requirements
    Case study videos will no longer be accepted as the primary judging media for categories that are focused on original content. Case study videos are still permitted as secondary media, but the primary media must be submitted as the original content that was aired or published. View the individual category requirements for details.

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