What's New for 2027

• Sports: A New Stage for Creative Excellence
  Sport is more than a game. It's culture, community, passion, and one of the world's most powerful creative platforms. Our new Sports discipline celebrates the work that harnesses the unique power, culture, and communities of sport — from groundbreaking campaigns and fan experiences to athlete collaborations, innovation, and craft.
  Explore Sports
• Creative Use of AI: Pushing the Possibilities
  As AI transforms the creative landscape, we're evolving how we recognize its most exceptional applications. Our expanded Creative Use of AI discipline, powered by CapCut, introduces new and refined categories spanning advertising, experiences, products, creative craft, innovation, and the pioneers advancing the field. It's not about simply using AI. It's about what creativity makes possible with it.
  Explore Creative Use of AI
• Gaming: More Ways to Play
  Gaming continues to redefine how brands connect with audiences, build worlds, and inspire participation. We've refined our Gaming discipline to better reflect the breadth of creativity happening across games and gaming culture, with clearer opportunities to recognize experiences, innovation, and exceptional craft.
  Explore Gaming
• Creator Content: Made for the People Making Culture
  Creators aren't just participating in the creative industry. They're shaping it. Our evolved Creator Content discipline recognizes creator-led storytelling, collaborations, community activations, platform innovation, and more. And to make The One Show more accessible to the creators themselves, we're introducing special entry pricing for eligible creators entering this discipline.
  Explore Creator Content

• Indies: Open to More Independent Agencies
  Great independent creativity comes in all sizes.
  
  For 2027, The One Show Indies is open to all qualifying independent agencies, regardless of their number of offices, provided at least 51% of the agency is owned by the agency and/or its staff.
  
  And there's an additional benefit for smaller independents: qualifying agencies with four offices or fewer receive 20% off entries into non-Indies disciplines, making it easier to compete across The One Show.
  
  Explore Indies

• Simpler Single & Series Pricing
  We've updated our entry pricing across The One Show, and we've introduced a clearer, more consistent structure for Single and Series entries.
• Special Pricing for Creators
  We're introducing discounted entry fees for eligible creators entering the Creator Content discipline, helping more independent creative voices bring their work to the global stage.
• More Flexibility After the Deadline
  Need a little more time? Entries submitted after the Final Deadline will be subject to an additional late entry fee, allowing submissions to continue while the entry system remains open.
  
  We still recommend entering early to secure the best available pricing.
  
  View Entry Fees & Deadlines

From a breakthrough idea to an entirely new way of creating, The One Show celebrates work that moves the industry forward.

Wherever creativity comes from, and whatever form it takes, the world's best belongs on one stage.