This new category recognizes a brand’s exceptional use of TikTok, embracing the network’s native behaviors, creative tools, and storytelling styles to build cultural relevance and measurable impact. Work should feel unmistakably made for TikTok—rooted in the way communities gather, create, and participate on the platform.

Agencies & Brands
Brands and the companies doing work with the brands that are embracing the best of what the TikTok platform can do.

No Entry Fees
This category is free to enter!

NOTE: If the same work is entered into other categories, those entries will incur that category's fees.

The Client
Work must have been created for and approved by a brand.

Launch Dates
Work must have launched between January 1, 2025 and February 20, 2026.

Winning entries will meaningfully lean into one or more of TikTok’s core pillars:

Community
Showing up authentically to engage, activate, or celebrate a TikTok community and turning participation into momentum.

Discovery
Turning exploration and insights into ideas that resonate with people.

Sound
Leveraging or creating original audio or trending sounds to drive discovery and creative expression.

Co-Creation
Using duet, stitch, challenges, or other collaborative tools to spark user-generated content and invite participation.

Entertainment
Delivering joyful, surprising, or culturally relevant storytelling that feels native to TikTok’s creative ecosystem.

Impact
Creativity backed by performance, turning ideas into tangible business growth.

Single or Series
Entrants may submit single (1) or series (2-10) campaigns.

Media
1-10 individual Content Videos
+ 1 optional Case Study video with clear campaign objectives, challenge, insight, solution, and results (recommended)

Information
Entrants must provide a written description of the campaign Background, Creative Idea, Insights & Strategy, Execution, and Results. They must also describe how TikTok informed, enabled, or shaped the creative idea and execution of this work.