The One Show

Pharma

Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Pharma
Branded Content

PH_01: Branded Content
Final Deadline Fee: $900.00

A single (1) or series (2-5) of Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
Pharma
Experiential / Immersive / Events

PH_02: Experiential / Immersive / Events
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Pharma brand, product, message, or service.
Pharma
Creative Use of Data

PH_03: Creative Use of Data
Final Deadline Fee: $900.00

A single (1) or series (2-5) of Pharma work in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Pharma
Brand Identity

PH_04: Brand Identity
Final Deadline Fee: $900.00

A single (1) or series (2-10) of elements of an identity system for a Pharma brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
Pharma
Products

PH_05: Products
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Pharma.
Pharma
Promotional Items

PH_06: Promotional Items
Final Deadline Fee: $900.00

A single (1) or series (2-10) of physical items created to promote a Pharma brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
Pharma
Direct Marketing

PH_07: Direct Marketing
Final Deadline Fee: $900.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Pharma brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories PH_01: Branded Content or PH_08: Film & Video.
NOTE: Entries must include the targeted audience.
Pharma
Film

PH_08: Film & Video
Final Deadline Fee: $900.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
Pharma
Online & Mobile

PH_09: Online & Mobile
Final Deadline Fee: $900.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Pharma brand, product, service, or message.
Pharma
Social Media

PH_10: Social Media
Final Deadline Fee: $900.00

A single (1) or series (2-10) of work that leverages the power of social platforms to communicate a Pharma-related message and engage its targeted audience.
NOTE: Entries must include all social platforms used.
Pharma
Print

PH_11: Print
Final Deadline Fee: $900.00

A single (1) or series (2-10) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
Pharma
Out of Home

PH_12: Out of Home
Final Deadline Fee: $900.00

A single (1) or series (2-10) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements, posters, and other flat printed collateral.
Pharma
Public Relations

PH_13: Public Relations
Final Deadline Fee: $900.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Pharma-related brand, product, service, or message.
Pharma
Radio & Audio

PH_14: Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Pharma-related brand, product, service, or message.
Pharma
Integrated / Omnichannel Campaign

PH_15: Integrated / Omnichannel Campaign
Final Deadline Fee: $1,100.00

A fully integrated Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Pharma
B2B Communications

PH_16: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-5) of Pharma work intended to communicate a message or service between businesses.
Pharma
Craft

PH_17: Craft - Art Direction
Final Deadline Fee: $900.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.

PH_18: Craft - Writing
Final Deadline Fee: $900.00

Writing in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.

PH_19: Craft - Use of Technology
Final Deadline Fee: $900.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Pharma brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

PH_20: Craft - Data-Driven Personalization
Final Deadline Fee: $900.00

Use of a specific data set to personalize communications in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
Pharma
Innovation

PH_21: Innovation - New Ideas in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PH_22: Execution or PH_23: Use of Media.

PH_22: Innovation - Execution in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PH_21: New Ideas or PH_23: Use of Media.

PH_23: Innovation - Use of Media in Pharma
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PH_21: New Ideas or PH_22: Execution.


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