Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

NOTE: The Interactive & Mobile Craft categories are no longer a separate discipline. These categories can now be found here in the Interactive, Online & Mobile discipline.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Interactive, Online & Mobile
Websites

IN_01
Websites
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service. Includes desktop, responsive, and mobile sites.
Enter this Category
Interactive, Online & Mobile
Mobile Applications

IN_02
Mobile Applications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile
Utility

IN_03
Utility
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate a useful function for the user. Includes utility tools and ecommerce in apps, websites and mobile platforms.
NOTE: Larger digital commerce projects should be entered into IN_21: Commerce.
Enter this Category
Interactive, Online & Mobile
Customer Experience / CX

IN_04
Customer Experience / CX
Super Early Deadline Fee: $550.00

A system (2-10) of digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Interactive, Online & Mobile
Online Community Platform

IN_05
Online Community Platform
Super Early Deadline Fee: $550.00

The use of an online community platform to facilitate communication and activity between users, centered around a brand, product, message, or service. Includes new platforms or the use of existing platforms such as Twitch, Zoom, Slack, Discord, etc.
NOTE: Posts on social media channels should be entered into the Social Media discipline.
Enter this Category
Interactive, Online & Mobile
Online Advertising

IN_06
Online Advertising - Native Ads
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.
Enter this Category

IN_07
Online Advertising - Display Ads
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital banner advertisements created for a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile
Online & Mobile Video

IN_08
Interactive Video
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of online or mobile videos that require user interaction throughout the video to enhance the story or experience.
NOTE: Videos without an interactive component should be entered into the Film & Video discipline or categories IN_09: Pre-Roll, IN_10: Online-Only Video, and IN_11: Mobile Video.
Enter this Category

IN_09
Pre-Roll
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of online advertisements that play before the start of a video.
Enter this Category

IN_10
Online-only Video - Single or Series
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.
Enter this Category

IN_11
Mobile Video
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.
NOTE: Mobile videos with an interactive component should be entered into category IN_08: Interactive Video.
Enter this Category
Interactive, Online & Mobile
Gaming

IN_12
Gaming - Online
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of online games that feature a brand as a component of gameplay or as a standalone game. Includes PC, console, and other online gaming platforms.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games or brand integrations should be entered in category IN_13: Mobile.
Enter this Category

IN_13
Gaming - Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of mobile games that feature a brand as a component of gameplay or as a standalone game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: PC or console games should be entered in category IN_12: Online.
Enter this Category
Interactive, Online & Mobile
Branded Virtual Goods

IN_14
Branded Virtual Goods
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of branded digital objects used in an online community or game.
Enter this Category
Interactive, Online & Mobile
Physical Product & Mobile Integration

IN_15
Physical Product & Mobile Integration
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
Enter this Category
Interactive, Online & Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

IN_16
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Super Early Deadline Fee: $550.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

IN_17
Use of Smart Devices & Voice Assistants
Super Early Deadline Fee: $550.00

Use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, etc.
Enter this Category
Interactive, Online & Mobile
Digital Installations

IN_18
Digital Installation - In-Person
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital-physical interactive installations centered around a brand, product, message, or service. Includes installations within a larger environment such as kiosks, or fully immersive large-scale experiences.
Enter this Category

IN_19
Digital Installations - Virtual
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of fully digital interactive installations centered around a brand, product, message, or service within online learning, gaming, and other virtual experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
Enter this Category
Interactive, Online & Mobile
Creative Use of Data

IN_20
Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used to engage with an audience. Data must have played an integral role in the brand's message or distribution strategy.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Enter this Category
Interactive, Online & Mobile
Commerce

IN_21
Commerce
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.
Enter this Category
Interactive, Online & Mobile
B2B Communications

IN_22
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, and mobile-based work intended to communicate a message or service between businesses.
Enter this Category
Interactive, Online & Mobile
Interactive & Mobile for Good

IN_23
Interactive & Mobile for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, and mobile-based work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Interactive, Online & Mobile
Brand Partnerships

IN_24
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Interactive, Online & Mobile
Craft - UX / UI

IN_25
Craft - UX / UI - Utility / Ecommerce
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded online tools, websites, or mobile applications that facilitates a useful function for the user.
Enter this Category

IN_26
Craft - UX / UI - User Experience / CX / DX
Super Early Deadline Fee: $550.00

Overall ease of use of a single (1) or series (2-5) of websites or mobile applications created for a brand, product, message, or service. Includes work integrated across multiple digital channels.
Enter this Category

IN_27
Craft - UX / UI - Interface Design
Super Early Deadline Fee: $550.00

Overall look and feel of a single (1) or series (2-5) of websites or mobile applications created for a brand, product, message, or service.
Enter this Category

IN_28
Craft - Cross-Channel UX / UI - Digital / Physical
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded user experiences that provide a seamless integration between at least one digital device or platform and one physical object.
NOTE: Entries must represent a single work across 2-5 different mediums, including at least 1 physical and 1 digital.
Enter this Category
Interactive, Online & Mobile
Craft

IN_29
Craft - Art Direction
Super Early Deadline Fee: $550.00

Communication of the overall visual appearance of a single (1) or series (2-5) of interactive, online, or mobile-based work.
Enter this Category

IN_30
Craft - Visual Effects
Super Early Deadline Fee: $550.00

Visual effects applied to a single (1) or series (2-5) of websites, mobile applications, smart devices, or other interactive digital work. Includes motion graphics, virtual reality, augmented reality, etc.
Enter this Category

IN_31
Craft - Animation
Super Early Deadline Fee: $550.00

Animation applied to a single (1) or series (2-5) of websites, mobile applications, smart devices, or other interactive digital work.
Enter this Category

IN_32
Craft - Music
Super Early Deadline Fee: $550.00

Use of original or adapted licensed music in a single (1) or series (2-5) of websites, mobile applications, smart devices, or other interactive digital work.
Enter this Category

IN_33
Craft - Sound
Super Early Deadline Fee: $550.00

Sound design for a single (1) or series (2-5) of websites, mobile applications, smart devices, or other interactive digital work. Also includes sound effects.
Enter this Category

IN_34
Craft - Writing
Super Early Deadline Fee: $550.00

Writing in a single (1) or series (2-5) of interactive, online, or mobile-based work.
Enter this Category

IN_35
Craft - Use of Technology
Super Early Deadline Fee: $550.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category

IN_36
Craft - Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_37
Innovation - New Ideas in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IN_38: Execution or IN_39: Use of Media.
Enter this Category

IN_38
Innovation - Execution in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IN_37: New Ideas or IN_39: Use of Media.
Enter this Category

IN_39
Innovation - Use of Media in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IN_37: New Ideas or IN_38: Execution.
Enter this Category