Innovation

Categories in Innovation have been expanded to focus on the different ways that a piece can be pushing the boundaries of creativity and media. From the truly new ideas, the creative ways to execute an idea, or the brilliant use of a particular media — each discipline now has a variety of Innovation categories to celebrate the evolution of creativity in advertising.



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Innovation in New Ideas


Branded Entertainment
Innovation

BE_26
Innovation - New Ideas in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BE_27: Execution or BE_28: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_26
Innovation - New Ideas in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories BS_27: Execution or BS_28: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_13
Innovation - New Ideas in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CT_14: Execution or CT_15: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_14
Innovation - New Ideas in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_15: Execution or CU_16: Use of Media.
Enter this Category
Design
Innovation

DE_41
Innovation - New Ideas in Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DE_42: Execution or DE_43: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_31
Innovation - New Ideas in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories DM_32: Execution or DM_33: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_20
Innovation - New Ideas in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories EX_21: Execution or EX_22: Use of Media.
Enter this Category
Film & Video
Innovation

FI_18
Innovation - New Ideas in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories FI_19: Execution or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_21
Innovation - New Ideas in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories GA_22: Execution or GA_23: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_24
Innovation - New Ideas in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories HW_25: Execution or HW_26: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_14
Innovation - New Ideas in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores new or transformative ideas and concepts that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IG_15: Execution or IG_16: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_37
Innovation - New Ideas in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IN_38: Execution or IN_39: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_13
Innovation - New Ideas in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories IP_14: Execution or IP_15: Use of Media.
Enter this Category
Out of Home
Innovation

OH_23
Innovation - New Ideas in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories OH_24: Execution or OH_25: Use of Media.
Enter this Category
Pharma
Innovation

PH_21
Innovation - New Ideas in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PH_22: Execution or PH_23: Use of Media.
Enter this Category
Public Relations
Innovation

PR_14
Innovation - New Ideas in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PR_15: Execution or PR_16: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_20
Innovation - New Ideas in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories RA_21: Execution or RA_22: Use of Media.
Enter this Category
Social Media
Innovation

SM_25
Innovation - New Ideas in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories SM_26: Execution or SM_27: Use of Media.
Enter this Category



Innovation in Execution


Branded Entertainment
Innovation

BE_27
Innovation - Execution in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BE_26: New Ideas or BE_28: Use of Media.
Enter this Category
Brand-Side / In-House
Innovation

BS_27
Innovation - Execution in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories BS_26: New Ideas or BS_28: Use of Media.
Enter this Category
Creative Use of Technology
Innovation

CT_14
Innovation - Execution in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CT_13: New Ideas or CT_15: Use of Media.
Enter this Category
Creative Use of Data
Innovation

CU_15
Innovation - Execution in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_14: New Ideas or CU_16: Use of Media.
Enter this Category
Design
Innovation

DE_42
Innovation - Execution in Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DE_41: New Ideas or DE_43: Use of Media.
Enter this Category
Direct Marketing
Innovation

DM_32
Innovation - Execution in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories DM_31: New Ideas or DM_33: Use of Media.
Enter this Category
Experiential & Immersive
Innovation

EX_21
Innovation - Execution in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories EX_20: New Ideas or EX_22: Use of Media.
Enter this Category
Film & Video
Innovation

FI_19
Innovation - Execution in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories FI_18: New Ideas or FI_20: Use of Media.
Enter this Category
Gaming
Innovation

GA_22
Innovation - Execution in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories GA_21: New Ideas or GA_23: Use of Media.
Enter this Category
Health & Wellness
Innovation

HW_25
Innovation - Execution in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories HW_24: New Ideas or HW_26: Use of Media.
Enter this Category
Integrated / Omnichannel
Innovation

IG_15
Innovation - Execution in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores new techniques, devices, or methods in implementation that push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IG_14: New Ideas or IG_16: Use of Media.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_38
Innovation - Execution in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IN_37: New Ideas or IN_39: Use of Media.
Enter this Category
IP & Product Design
Innovation

IP_14
Innovation - Execution in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories IP_13: New Ideas or IP_15: Use of Media.
Enter this Category
Out of Home
Innovation

OH_24
Innovation - Execution in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories OH_23: New Ideas or OH_25: Use of Media.
Enter this Category
Pharma
Innovation

PH_22
Innovation - Execution in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PH_21: New Ideas or PH_23: Use of Media.
Enter this Category
Public Relations
Innovation

PR_15
Innovation - Execution in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PR_14: New Ideas or PR_16: Use of Media.
Enter this Category
Radio & Audio-First
Innovation

RA_21
Innovation - Execution in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution. NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories RA_20: New Ideas or RA_22: Use of Media.
Enter this Category
Social Media
Innovation

SM_26
Innovation - Execution in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories SM_25: New Ideas or SM_27: Use of Media.
Enter this Category



Innovation in Use of Media


Branded Entertainment
Innovation

BE_28
Innovation - Use of Media in Branded Entertainment
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of branded content that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BE_26: New Ideas or BE_27: Execution.
Enter this Category
Brand-Side / In-House
Innovation

BS_28
Innovation - Use of Media in Brand-Side / In-House
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created by a brand-side or internal creative team that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories BS_26: New Ideas or BS_27: Execution.
Enter this Category
Creative Use of Technology
Innovation

CT_15
Innovation - Use of Media in Technology
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which technology plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CT_13: New Ideas or CT_14: Execution.
Enter this Category
Creative Use of Data
Innovation

CU_16
Innovation - Use of Media in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CU_14: New Ideas or CU_15: Execution.
Enter this Category
Design
Innovation

DE_43
Innovation - Use of Media in Design
Super Early Deadline Fee: $400.00

A single (1) or series (2-5) of design work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DE_41: New Ideas or DE_42: Execution.
Enter this Category
Direct Marketing
Innovation

DM_33
Innovation - Use of Media in Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of direct marketing work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories DM_31: New Ideas or DM_32: Execution.
Enter this Category
Experiential & Immersive
Innovation

EX_22
Innovation - Use of Media in Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories EX_20: New Ideas or EX_21: Execution.
Enter this Category
Film & Video
Innovation

FI_20
Innovation - Use of Media in Film
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercial spots that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories FI_18: New Ideas or FI_19: Execution.
Enter this Category
Gaming
Innovation

GA_23
Innovation - Use of Media in Gaming
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital branded games or gaming experiences that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories GA_21: New Ideas or GA_22: Execution.
Enter this Category
Health & Wellness
Innovation

HW_26
Innovation - Use of Media in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories HW_24: New Ideas or HW_25: Execution.
Enter this Category
Integrated / Omnichannel
Innovation

IG_16
Innovation - Use of Media in Integrated / Omnichannel
Super Early Deadline Fee: $750.00

An integrated campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward. Must consist of 3-10 excecutions in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IG_14: New Ideas or IG_15: Execution.
Enter this Category
Interactive, Online & Mobile
Innovation

IN_39
Innovation - Use of Media in Interactive, Online, & Mobile
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IN_37: New Ideas or IN_38: Execution.
Enter this Category
IP & Product Design
Innovation

IP_15
Innovation - Use of Media in IP & Product Design
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of digital or physical products that explore creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories IP_13: New Ideas or IP_14: Execution.
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Out of Home
Innovation

OH_25
Innovation - Use of Media in Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of out of home advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories OH_23: New Ideas or OH_24: Execution.
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Pharma
Innovation

PH_23
Innovation - Use of Media in Pharma
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PH_21: New Ideas or PH_22: Execution.
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Public Relations
Innovation

PR_16
Innovation - Use of Media in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PR_14: New Ideas or PR_15: Execution.
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Radio & Audio-First
Innovation

RA_22
Innovation - Use of Media in Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of radio and audio advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories RA_20: New Ideas or RA_21: Execution.
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Social Media
Innovation

SM_27
Innovation - Use of Media in Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created specifically for distribution on social media channels that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories SM_25: New Ideas or SM_26: Execution.
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Innovation in Craft


Moving Image Craft & Production
Use of Technology

MI_22
Use of Technology - AI
Super Early Deadline Fee: $550.00

The use of AI technologies applied to a single (1) or series (2-5) of television, cinema, digital games, or online videos.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Music & Sound Craft
Innovation in Music & Sound Craft

MS_16
Innovation in Music & Sound Craft
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of audio-based work that explores transformative devices or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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