Awards

The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
NOTE: The work being submitted must have launched between January 1, 2015 – February 28, 2025.
NOTE: At least one campaign must have launched between January 1, 2024 – February 28, 2025.

The CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.