The One Show has several awards, including the Pencil and Merit winners.
The CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept from ideation to reality to success. The winner is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.
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