Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and drive results through strategic conversation and planning at the service of an objective.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Public Relations
Traditional Media Relations

PR_01
Traditional Media Relations
Super Early Deadline Fee: $550.00

A public relations campaign via traditional media outlets, such as television, radio, leaflets, billboards, newspapers, and magazines, created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Digital & Online

PR_02
Digital & Online
Super Early Deadline Fee: $550.00

A public relations campaign via online methods such as social media, blogging, or email marketing, created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Events & Experiential

PR_03
Events & Experiential
Super Early Deadline Fee: $550.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Community Building

PR_04
Community Building
Super Early Deadline Fee: $550.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.
Enter this Category
Public Relations
Internal Communications

PR_05
Internal Communications
Super Early Deadline Fee: $550.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
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Public Relations
Brand Voice

PR_06
Brand Voice
Super Early Deadline Fee: $550.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
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Public Relations
Business Transformation

PR_07
Business Transformation
Super Early Deadline Fee: $550.00

A public relations campaign intended to explain and highlight the evolution of the brand or organization, resulting in a change of consumer perception.br> NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.
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Public Relations
Reputation Management

PR_08
Reputation Management
Super Early Deadline Fee: $550.00

A public relations campaign designed to enhance, preserve, or improve the short or long-term reputation of a brand or organization.
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Public Relations
Current Event Response

PR_09
Current Event Response
Super Early Deadline Fee: $550.00

The use of real-time information to create brand-centric messaging or to react to current events.
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Public Relations
B2B Communications

PR_10
B2B Communications
Super Early Deadline Fee: $550.00

A public relations campaign intended to communicate a message or service between businesses.
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Public Relations
Public Relations for Good

PR_11
Public Relations for Good
Super Early Deadline Fee: $550.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Public Relations
Brand Partnerships

PR_12
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single unified public relations campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Public Relations
Integrated / Omnichannel PR Campaign

PR_13
Integrated / Omnichannel PR Campaign
Super Early Deadline Fee: $750.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Public Relations
Innovation

PR_14
Innovation - New Ideas in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PR_15: Execution or PR_16: Use of Media.
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PR_15
Innovation - Execution in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PR_14: New Ideas or PR_16: Use of Media.
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PR_16
Innovation - Use of Media in Public Relations
Super Early Deadline Fee: $550.00

A public relations campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PR_14: New Ideas or PR_15: Execution.
Enter this Category