Health & Wellness

Health & Wellness recognizes work that promotes a brand, product, service, or message that assists in a person or animal's health and well-being.
NOTE: Campaigns for regulated products should be entered into the Pharma discipline.

View 2024 winners



ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Health & Wellness
Branded Content

HW_01
Branded Content
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of Health and Wellness work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
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Health & Wellness
Experiential / Immersive / Events

HW_02
Experiential / Immersive / Events
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Health and Wellness brand, product, message, or service.
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Health & Wellness
Creative Use of Data

HW_03
Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of Health and Wellness work in which data played an integral role in its development and execution.
NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
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Health & Wellness
Brand Identity

HW_04
Brand Identity
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of elements of an identity system for a Health and Wellness brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
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Health & Wellness
Products

HW_05
Products
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.
Enter this Category
Health & Wellness
Product Packaging

HW_06
Product Packaging
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of packaging for a Health and Wellness product or line of products.
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Health & Wellness
Promotional Items

HW_07
Promotional Items
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of physical items created to promote a Health and Wellness brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
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Health & Wellness
Direct Marketing

HW_08
Direct Marketing
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Health and Wellness brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories HW_01: Branded Content and HW_09: Film & Video.
NOTE: Entries must define the target audience of the project.
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Health & Wellness
Film & Video

HW_09
Film & Video
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health and Wellness brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
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Health & Wellness
Online & Mobile

HW_10
Online & Mobile
Super Early Deadline Fee: $550.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health and Wellness brand, product, service, or message.
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Health & Wellness
Social Media

HW_11
Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of work that leverages the power of social platforms to communicate a Health and Wellness-related message and engage its targeted audience.
NOTE: Entries must provide the social platform(s) used.
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Health & Wellness
Print

HW_12
Print
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements, posters, and other flat printed collateral.
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Health & Wellness
Out of Home

HW_13
Out of Home
Super Early Deadline Fee: $550.00

A single (1) or series (2-10) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
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Health & Wellness
Public Relations

HW_14
Public Relations
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health and Wellness-related brand, product, service, or message.
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Health & Wellness
Radio & Audio

HW_15
Radio & Audio
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health and Wellness-related brand, product, service, or message.
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Health & Wellness
Integrated / Omnichannel Campaign

HW_16
Integrated / Omnichannel Campaign
Super Early Deadline Fee: $750.00

A fully integrated Health and Wellness brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Health & Wellness
B2B Communications

HW_17
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of Health and Wellness work intended to communicate a message or service between businesses.
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Health & Wellness
Brand Partnerships

HW_18
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single (1) or series (2-5) of health & wellness work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Health & Wellness
Use of Humor

HW_19
Use of Humor
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that leverages humor as a creative tool.
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Health & Wellness
Craft

HW_20
Craft - Art Direction
Super Early Deadline Fee: $550.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.
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HW_21
Craft - Writing
Super Early Deadline Fee: $550.00

Writing in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.
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HW_22
Craft - Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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HW_23
Craft - Data-Driven Personalization
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work created for a Health and Wellness brand, product, message, or service in which a specific data set is used to personalize the user's interaction with the brand.
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Health & Wellness
Innovation

HW_24
Innovation - New Ideas in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories HW_25: Execution or HW_26: Use of Media.
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HW_25
Innovation - Execution in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories HW_24: New Ideas or HW_26: Use of Media.
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HW_26
Innovation - Use of Media in Health & Wellness
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories HW_24: New Ideas or HW_25: Execution.
Enter this Category