Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

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ELIGIBILITY
Project must have launched between January 1, 2024 – February 28, 2025.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion or Brand-Side work.
NOTE: Do NOT use all capital letters when providing information.
NOTE: All fields are required and will be seen by the jury, unless otherwise noted.

  • Entry Title: Provide the name of the project, or the campaign name.
    NOTE: Do not put the category into the Entry Title.
  • Client / Brand: Who is the client on the project and/or what brand is it promoting?
  • Single or Series: Choose from: Single (1), Series (2+). Required only for categories that allow both Single and Series entries.
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Background: Describe the challenge presented, problem being addressed, cultural background, or other key components to the initial brief. (max 300 words)
  • Creative Idea: A summary of the creative idea behind the work. (max 300 words)
  • Insights & Strategy: The insights and strategy that informed the final work and its intended purpose. (max 300 words)
  • Execution: Explain critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work. (max 300 words)
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc. (max 300 words)
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Creative Use of Data
Data Visualization

CU_01
Data Visualization - Static
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes static charts, maps, graphs, custom content, etc.
Enter this Category

CU_02
Data Visualization - Dynamic / Responsive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes dynamic forms of charts, maps, graphs, custom content, etc.
Enter this Category
Creative Use of Data
Targeting

CU_03
Targeting
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.
Enter this Category
Creative Use of Data
Storytelling

CU_04
Storytelling
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.
Enter this Category
Creative Use of Data
Social Media

CU_05
Social Media
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Experiential & Immersive

CU_06
Experiential & Immersive
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Real-Time Data

CU_07
Real-Time Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Use of Technology

CU_08
Use of Technology
Super Early Deadline Fee: $550.00

Specialized digital technologies used to gather, interpret, or display data in a single (1) or series (2-5) of work for a brand, product, service, or message. Includes the use of AI technologies.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Creative Use of Data
Data-Driven Personalization

CU_09
Data-Driven Personalization
Super Early Deadline Fee: $550.00

Use of a specific data set to personalize advertising in a single (1) or series (2-5) of work for a brand, product, service, or message. Includes custom messaging, displays, experiences, targeting, products, etc.
Enter this Category
Creative Use of Data
B2B Communications

CU_10
B2B Communications
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to communicate a message or service between businesses.
Enter this Category
Creative Use of Data
Commerce

CU_11
Commerce
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to facilitate the buying, selling, or trading of goods or services. Data must have played an integral role in driving consumer transactions.
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Creative Use of Data
Data for Good

CU_12
Data for Good
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Brand Partnerships

CU_13
Brand Partnerships
Super Early Deadline Fee: $550.00

Two or more brands working together to create a single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Creative Use of Data
Innovation

CU_14
Innovation - New Ideas in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data was used to explore new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories CU_15: Execution or CU_16: Use of Media.
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CU_15
Innovation - Execution in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role and explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories CU_14: New Ideas or CU_16: Use of Media.
Enter this Category

CU_16
Innovation - Use of Media in Creative Use of Data
Super Early Deadline Fee: $550.00

A single (1) or series (2-5) of work in which data plays a central role that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories CU_14: New Ideas or CU_15: Execution.
Enter this Category