The One Show

Print & Promotional

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Print & Promotional
Newspaper

PT_01: Newspaper - Single
Final Deadline Fee: $900.00

A single (1) newspaper advertisement to promote a brand, product, service, or message. Full page, spread, or small space may be entered here.

PT_02: Newspaper - Series
Final Deadline Fee: $1,050.00

A series (2-10) of newspaper advertisements to promote a brand, product, service, or message. Full page, spread, or small space may be entered here.
Print & Promotional
Magazine

PT_03: Magazine - Single
Final Deadline Fee: $900.00

A single (1) magazine advertisement to promote a brand, product, service, or message. Full page, spread, small space, or supplements may be entered here.

PT_04: Magazine - Series
Final Deadline Fee: $1,050.00

A series (2-10) of magazine advertisements to promote a brand, product, service, or message. Full page, spread, small space, or supplements may be entered here.
Print & Promotional
Posters

PT_05: Posters - Single
Final Deadline Fee: $900.00

A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.

PT_06: Posters - Series
Final Deadline Fee: $1,050.00

A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.
Print & Promotional
Books / Booklets / Brochures

PT_07: Books / Booklets / Brochures
Final Deadline Fee: $900.00

A single (1) or series (2-10) of printed communications created to promote a brand, product, service, or message. Includes single or multi-page catalogues, pamphlets, booklets, brochures, books, flyers etc.
NOTE: Commercially available books, magazines, or newspapers should be entered into category DE_06: Books or DE_07: Magazines & Newspapers.
Print & Promotional
Physical Products & Apparel

PT_08: Physical Products & Apparel
Final Deadline Fee: $900.00

A single (1) or series (2-10) of physical items created to promote a brand, product, service, or message. Includes clothing, accessories, jewelry, pet apparel, giveaways, swag, or other promotional products.
NOTE: Commercial packaging should be entered in category DE_15, DE_16, DE_17, or DE_18: Packaging.
Print & Promotional
Product Packaging

PT_09: Product Packaging
Final Deadline Fee: $900.00

A single (1) or series (2-10) of packaging for a promotional product or line of products.
Print & Promotional
B2B Communications

PT_10: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-10) of print or promotional advertising intended to communicate a message or service between businesses.
Print & Promotional
Print & Promotional for Good

PT_11: Print & Promotional for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Print & Promotional
Brand Partnerships

PT_12: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single (1) or series (2-5) of print or dimensional promotional work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Print & Promotional
Craft

PT_13: Craft - Art Direction
Final Deadline Fee: $900.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of print work.

PT_14: Craft - Writing
Final Deadline Fee: $900.00

Writing in a single (1) or series (2-10) of print work.

PT_15: Craft - Illustration
Final Deadline Fee: $900.00

Illustration within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.

PT_16: Craft - Photography
Final Deadline Fee: $900.00

Photography within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

PT_17: Craft - Typography
Final Deadline Fee: $900.00

Use of typography within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.

PT_18: Craft - Printing & Production
Final Deadline Fee: $900.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of print work.
Print & Promotional
Innovation

PT_19: Innovation - New Ideas in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PT_20: Execution or PT_21: Use of Media.

PT_20: Innovation - Execution in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PT_19: New Ideas or PT_21: Use of Media.

PT_21: Innovation - Use of Media in Print & Promotional
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PT_19: New Ideas or PT_20: Execution.


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