The One Show

For Good

These categories highlight the purpose-driven work that is not only successful within the discipline, but also promotes positive social, environmental, or cultural change.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Branded Entertainment
Branded Entertainment for Good

BE_20: Branded Entertainment for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Brand-Side / In-House
Campaigns for Good

BS_21: Campaigns for Good
Final Deadline Fee: $900.00

A single (1) or series (2-10) of brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Creative Use of Technology
Technology for Good

CT_11: Technology for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Creative Use of Data
Data for Good

CU_10: Data for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.
Design
Design for Good

DE_34: Design for Good
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Direct Marketing
Direct Marketing for Good

DM_23: Direct Marketing for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Experiential & Immersive
Experiential & Immersive for Good

EX_14: Experiential & Immersive for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Film & Video
Film & Video for Good

FI_14: Film & Video for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Gaming
Gaming for Good

GA_14: Gaming for Good
Final Deadline Fee: $900.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.
Integrated / Omnichannel
Integrated / Omnichannel Campaigns for Good

IG_07: Integrated / Omnichannel Campaigns for Good
Final Deadline Fee: $1,100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Interactive, Online & Mobile
Interactive & Mobile for Good

IN_25: Interactive & Mobile for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of interactive, online, and mobile-based work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
IP & Product Design
Products for Good

IP_10: Products for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Out of Home
Out of Home for Good

OH_10: Out of Home for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Public Relations
Public Relations for Good

PR_11: Public Relations for Good
Final Deadline Fee: $900.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Print & Promotional
Print & Promotional for Good

PT_11: Print & Promotional for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Radio & Audio-First
Radio & Audio for Good

RA_10: Radio & Audio for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Social Media
Social Media for Good

SM_17: Social Media for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social content that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.


BACK TO TOP

THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
212.979.1900

FOLLOW US